Property finder Audience in Germany
Property finder has an estimated audience of 5,945,586 people in Germany. 58.2% are female, 41.8% are male, average age 39.0. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Home construction, First-time buyer, First-time home buyer grant, Home repair, Mortgage loans.
The average Property finder fan in Germany is 39.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Home construction, First-time buyer, First-time home buyer grant, with strongest over-indexing on Home construction (6.39× the country average). Demographically, the Property finder audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Property finder fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.0 |
| Estimated audience size | 5,945,586 |
Audience persona
The typical Property finder fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,695,516 | 3.74× |
| Bayern | 1,197,400 | 1.25× |
| Nordrhein-Westfalen | 1,085,303 | 0.83× |
| Baden-Württemberg | 666,091 | 0.82× |
| Berlin | 588,860 | 2.22× |
| Niedersachsen | 447,465 | 0.77× |
| Rheinland-Pfalz | 161,890 | 0.54× |
| Hamburg | 159,668 | 1.19× |
| Sachsen | 136,171 | 0.47× |
| Schleswig-Holstein | 134,031 | 0.63× |
| Brandenburg | 86,259 | 0.47× |
| Sachsen-Anhalt | 73,326 | 0.48× |
| Thüringen | 63,885 | 0.42× |
| Mecklenburg-Vorpommern | 52,088 | 0.46× |
| Saarland | 51,781 | 0.71× |
| Bremen | 50,815 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 6.39× | Home & Garden |
| First-time buyer | 8.53× | Shopping |
| First-time home buyer grant | 8.86× | Home & Garden |
| Home repair | 4.9× | Home & Garden |
| Mortgage loans | 7.71× | Business & Career |
| Architecture & Design | 4.21× | Business & Career |
| Real estate development | 4.33× | Business & Career |
| Home Design | 3.82× | Home & Garden |
| Starter home | 5.23× | Home & Garden |
| Renovation | 3.25× | Home & Garden |
| Bathtub | 6.93× | Beauty & Wellness |
| Ski resort | 3.87× | Travel & Leisure |
| Home Interior Design | 3.35× | Home & Garden |
| Luxury real estate | 4.05× | Business & Career |
| Dog walking | 2.95× | Pets & Animals |
| Travel Adventures | 2.94× | Travel & Leisure |
| Airbnb | 2.25× | Travel & Leisure |
| Home Renovations | 4.95× | Home & Garden |
| Self-love | 2.63× | Health |
| Digital photography | 3.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.17 |
| DIY Mentality | THRILL | 2.11 |
| Sustainability | BALANCE | 1.75 |
| Quality Awareness | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.7 |
| Luxury Orientation | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
See Property finder audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Property finder have in Germany?
Property finder has an estimated audience of 5,945,586 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Property finder fans?
58.2% of Property finder fans are female, 41.8% are male, with an average age of 39.0 years.
Which brands do Property finder fans like most?
Property finder fans show strongest brand affinity for Home construction (6.39×), First-time buyer (8.53×), and First-time home buyer grant (8.86×) over the country average.
Where do Property finder fans live in Germany?
Property finder fans in Germany are most concentrated in Hessen (reach 1,695,516), Bayern (reach 1,197,400), and Nordrhein-Westfalen (reach 1,085,303). These three regions account for the largest share of the active audience.
What other brands do Property finder fans also like?
Beyond Property finder itself, the audience over-indexes on First-time buyer (8.53×), First-time home buyer grant (8.86×), Home repair (4.9×), and Mortgage loans (7.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.