Rascasse Audience Intelligence

Home repair Audience in Germany

A data profile of the people who buy, follow and care about Home repair in Germany — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 9,522,834 people in Germany.

#219among Topic in Germany#25in Home & Garden

The average Home repair fan in Germany is 38.7 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include First-time buyer, Ornamental plant, Renovation, with strongest over-indexing on First-time buyer (10.4× the country average).

Demographically, the Home repair audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home repair fan in Germany is balanced, around 38.7 years old, with strong DIY Mentality tendencies and a notable affinity for First-time buyer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home repair profile in Germany.

Audience size
9.5M
in Germany
Gender
55.0%♀
45.0% male
Age
38.7
average years
Country rank
#360
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home repair fans

55.0% are female, 45.0% are male, average age 38.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Home repair audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age38.7
Estimated audience size9,522,834
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Home repair audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Home repair audience comes from Germany.

Worldwide audience distribution share by country for Home repair
CountryShare
United States21.8%
Japan9.2%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home repair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home repair fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2.5M1.94×
02Bremen~100K1.46×
03Niedersachsen~1M1.20×
04Sachsen-Anhalt~300K1.09×
05Thüringen~300K1.09×
06Mecklenburg-Vorpommern~200K1.07×
07Saarland~100K1.04×
08Brandenburg~300K1.01×
09Hamburg~200K0.95×
10Berlin~400K0.94×
11Schleswig-Holstein~300K0.94×
12Rheinland-Pfalz~400K0.91×
13Sachsen~400K0.90×
14Hessen~600K0.87×
15Bayern~1M0.79×
16Nordrhein-Westfalen~1.5M0.72×
Fig. 06

Affinity by region

Affinity by region — Home repair, Germany
0.72×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home repair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home repair audience
#·InterestCategoryAffinity×
01First-time buyerShopping10.40×
02Starter homeHome & Garden7.98×
03Ornamental plantHome & Garden7.52×
04Travel BloggerTravel & Leisure7.35×
05First-time home buyer grantHome & Garden6.34×
06Mortgage calculatorHome & Garden5.97×
07MattressHome & Garden5.87×
08RenovationHome & Garden5.57×
09Modern architectureArts & Culture5.38×
10Robert RedfordMovies & TV5.00×
11Property finderHome & Garden4.90×
12Crime fictionLiterature4.50×
13HouseplantHome & Garden3.72×
14Luxury real estateBusiness & Career3.68×
15LivemusicMusic & Radio3.27×
16Interior designBusiness & Career2.58×
17Do it yourself (DIY)Home & Garden2.48×
18Home improvementHome & Garden2.30×
19Luxury goodsFashion & Accessoires2.03×
20IKEAHome & Garden1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home repair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home repair audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.09×
Design AffinityPREMIUM2.64×
Quality AwarenessPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home repair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
ExtroversionTHRILL0.99×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home repair have in Germany?

Home repair has an estimated audience of 9,522,834 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Home repair fans?

55.0% of Home repair fans are female, 45.0% are male, with an average age of 38.7 years.

03

Which brands do Home repair fans like most?

Home repair fans show strongest brand affinity for First-time buyer (10.4×), Ornamental plant (7.52×), and Renovation (5.57×) over the country average.

04

Where do Home repair fans live in Germany?

Home repair fans in Germany are most concentrated in Baden-Württemberg (reach ~2.5M), Nordrhein-Westfalen (reach ~1.5M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Home repair fans also like?

Beyond Home repair itself, the audience over-indexes on Ornamental plant (7.52×), Renovation (5.57×), Starter home (7.98×), and Modern architecture (5.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Home repair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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