Rascasse Audience Intelligence

Home repair Audience in United States

A data profile of the people who buy, follow and care about Home repair in United States — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 43,172,314 people in United States.

#372among Topic in United States#34in Home & Garden

The average Home repair fan in United States is 41.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Renovation, Kitchenware, Planet Fitness, with strongest over-indexing on Renovation (2.67× the country average).

Demographically, the Home repair audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home repair fan in United States is balanced, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home repair profile in United States.

Audience size
43.2M
in United States
Gender
45.3%♀
54.7% male
Age
41.5
average years
Country rank
#515
Topic in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home repair fans

45.3% are female, 54.7% are male, average age 41.5.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Home repair audience in United States
MetricValue
Female45.3%
Male54.7%
Average age41.5
Estimated audience size43,172,314
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Home repair audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Home repair audience comes from United States.

Worldwide audience distribution share by country for Home repair
CountryShare
United States21.8%
Japan9.2%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home repair audience in United States is strongest.

Fig. 05

Top regions by affinity

Home repair fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1M2.95×
02Nebraska~600K2.87×
03Kentucky~1.5M2.59×
04Colorado~1.5M2.21×
05Idaho~400K2.04×
06Indiana~1.5M1.84×
07South Carolina~1M1.59×
08Tennessee~1.5M1.50×
09Maryland~1M1.41×
10Florida~4M1.34×
11Michigan~1.5M1.28×
12Minnesota~800K1.25×
13Utah~500K1.22×
14Delaware~100K1.17×
15Alabama~700K1.15×
16Georgia~1.5M1.09×
17North Carolina~1.5M1.05×
18Mississippi~400K1.03×
19Oregon~500K1.02×
20Louisiana~500K0.96×
21West Virginia~200K0.96×
22Vermont~70K0.96×
23Arizona~800K0.95×
24Alaska~90K0.95×
25Washington~800K0.94×
26Massachusetts~800K0.94×
27New Hampshire~200K0.93×
28Virginia~1M0.91×
29Illinois~1.5M0.90×
30Missouri~600K0.90×
31Arkansas~300K0.90×
32Washington, District of Columbia~100K0.90×
33North Dakota~80K0.90×
34Pennsylvania~1.5M0.88×
35South Dakota~90K0.87×
36Ohio~1M0.86×
37New Mexico~200K0.86×
38Rhode Island~100K0.86×
39Texas~3M0.85×
40Maine~100K0.85×
41Montana~100K0.85×
42Wisconsin~500K0.82×
43Oklahoma~400K0.82×
44Hawaii~200K0.81×
45Iowa~300K0.80×
46California~3.5M0.70×
47New Jersey~800K0.70×
48Connecticut~300K0.70×
49Nevada~300K0.69×
50New York~1.5M0.68×
Fig. 06

Affinity by region

Affinity by region — Home repair, United States
0.68×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home repair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home repair audience
#·InterestCategoryAffinity×
01Largemouth bassFood & Beverages4.05×
02Modern architectureArts & Culture3.83×
03KitchenwareHome & Garden3.39×
04Property finderHome & Garden3.22×
05Non-fiction booksLiterature3.22×
06Fly fishingSports2.85×
07Hardware storeHome & Garden2.71×
08RenovationHome & Garden2.67×
09CarpentryHome & Garden2.53×
10Golf ChannelSports2.46×
11Planet FitnessSports2.30×
12FedExBusiness & Career2.17×
13Home AppliancesHome & Garden2.10×
14ApartmentBusiness & Career1.96×
15Mortgage loansBusiness & Career1.94×
16IKEAHome & Garden1.79×
17RedditInternet & Social Media1.69×
18PinterestInternet & Social Media1.65×
19Home improvementHome & Garden1.54×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home repair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home repair audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.99×
Family OrientationCONSERVATISM1.71×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home repair audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Healthy LifestyleBALANCE0.93×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home repair have in United States?

Home repair has an estimated audience of 43,172,314 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Home repair fans?

45.3% of Home repair fans are female, 54.7% are male, with an average age of 41.5 years.

03

Which brands do Home repair fans like most?

Home repair fans show strongest brand affinity for Renovation (2.67×), Kitchenware (3.39×), and Planet Fitness (2.3×) over the country average.

04

Where do Home repair fans live in United States?

Home repair fans in United States are most concentrated in Florida (reach ~4M), California (reach ~3.5M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Home repair fans also like?

Beyond Home repair itself, the audience over-indexes on Kitchenware (3.39×), Planet Fitness (2.3×), Modern architecture (3.83×), and Property finder (3.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home repair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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