Home repair Audience in United States

Home repair logo

Home repair has an estimated audience of 43,172,314 people in United States. 45.3% are female, 54.7% are male, average age 41.5. Top regions: Florida, Texas, California. Top brand affinities: Governor of Michigan, Vocal harmony, Goop, Fairy godmother, Historic site.

The average Home repair fan in United States is 41.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Governor of Michigan, Vocal harmony, Goop, with strongest over-indexing on Governor of Michigan (20.27× the country average). Demographically, the Home repair audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home repair fans

Demographic split for Home repair audience in United States
MetricValue
Female45.3%
Male54.7%
Average age41.5
Estimated audience size43,172,314

Audience persona

The typical Home repair fan in United States is balanced, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Home repair in United States
RegionReachAffinity
Florida4,639,6321.59×
Texas3,827,3861.03×
California3,383,8880.71×
New York1,914,6200.79×
North Carolina1,813,2791.4×
Tennessee1,758,0002.03×
Georgia1,740,2431.31×
Michigan1,545,1171.37×
Pennsylvania1,513,7341.04×
Ohio1,395,9281.05×
Illinois1,367,6350.95×
Virginia1,195,4831.14×
Indiana1,064,6411.35×
Arizona1,033,2551.17×
South Carolina1,013,3521.56×
Washington976,2321.13×
Alabama918,8511.52×
New Jersey836,2170.76×
Missouri762,2431.1×
Maryland690,6650.93×
Louisiana675,8261.21×
Wisconsin641,1760.99×
Colorado635,1370.93×
Massachusetts632,5190.74×
Oregon624,7681.26×
Kentucky464,7870.86×
Mississippi451,4551.27×
Oklahoma440,2530.92×
Minnesota379,9910.61×
Kansas379,3731.12×
Arkansas368,3261.04×
Iowa300,1310.84×
Connecticut272,6750.63×
Idaho266,9051.23×
Utah265,7320.69×
Nevada261,6580.63×
Nebraska239,3381.11×
West Virginia224,3791.12×
New Mexico195,3540.9×
New Hampshire181,7461.07×
Maine123,9840.8×
Delaware119,2271×
Hawaii117,4190.63×
Rhode Island96,8260.7×
Alaska87,2880.95×
Vermont77,3781.02×
Washington, District of Columbia66,5210.51×
North Dakota63,5900.72×
Montana52,9340.44×
South Dakota45,7170.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home repair audience
BrandAffinityCategory
Governor of Michigan20.27×Politics & Society
Vocal harmony12.17×Music & Radio
Goop13.54×Internet & Social Media
Fairy godmother18.85×Literature
Historic site10×Arts & Culture
Grinch7.82×Movies & TV
Hipster17.25×Politics & Society
Wok11.37×Food & Beverages
Cherish (group)18.52×Music & Radio
headspace14.9×Health
Hibachi12.4×Food & Beverages
Mathcore12.17×Music & Radio
Google Home9.23×Technology & Electronics
TV Fanatic15.02×Movies & TV
Grace Slick12.31×Music & Radio
El Paso County, Colorado17.44×Travel & Leisure
Guitarist (magazine)14×Music & Radio
Harlow14.03×Travel & Leisure
La Jolla10.02×Travel & Leisure
Kikar HaShabbat17.68×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home repair audience
TraitClusterScore
DIY MentalityTHRILL1.81
Family OrientationCONSERVATISM1.53
IndulgenceJOY1.39
Price SensitivityPREMIUM1.36
Design AffinityPREMIUM1.35
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Home repair
CountryShare
United States21.8%
Japan9.2%
China5.1%

See Home repair audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home repair have in United States?

Home repair has an estimated audience of 43,172,314 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Home repair fans?

45.3% of Home repair fans are female, 54.7% are male, with an average age of 41.5 years.

Which brands do Home repair fans like most?

Home repair fans show strongest brand affinity for Governor of Michigan (20.27×), Vocal harmony (12.17×), and Goop (13.54×) over the country average.

Where do Home repair fans live in United States?

Home repair fans in United States are most concentrated in Florida (reach 4,639,632), Texas (reach 3,827,386), and California (reach 3,383,888). These three regions account for the largest share of the active audience.

What other brands do Home repair fans also like?

Beyond Home repair itself, the audience over-indexes on Vocal harmony (12.17×), Goop (13.54×), Fairy godmother (18.85×), and Historic site (10×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.