A data profile of the people who buy, follow and care about Home repair in India — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 4,704,766 people in India.
Home repair has an estimated audience of 4,704,766 people in India. 21.8% are female, 78.2% are male, average age 37.7. Top brand affinities: Renovation, First-time buyer, Elsa Pataky, Do it yourself (DIY), IKEA.
Top brand affinities include Renovation, First-time buyer, Elsa Pataky, with strongest over-indexing on Renovation (10.97× the country average).
Demographically, the Home repair audience skews more male with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Home repair fan in India is more male, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Home repair profile in India.
21.8% are female, 78.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 37.7 |
| Estimated audience size | 4,704,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Home repair audience comes from India.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elsa Pataky | Movies & TV | 13.30× | ||
| 02 | Renovation | Home & Garden | 10.97× | ||
| 03 | Houzz | Home & Garden | 7.32× | ||
| 04 | Vanessa Kirby | Movies & TV | 6.66× | ||
| 05 | First-time buyer | Shopping | 6.00× | ||
| 06 | Real estate investing | Business & Career | 3.82× | ||
| 07 | City car | Cars & Mobility | 3.45× | ||
| 08 | IKEA | Home & Garden | 2.93× | ||
| 09 | Family car | Cars & Mobility | 2.73× | ||
| 10 | Carpentry | Home & Garden | 2.58× | ||
| 11 | High-net-worth individual | Business & Career | 2.47× | ||
| 12 | Luxury real estate | Business & Career | 2.41× | ||
| 13 | Cabinetry | Home & Garden | 2.32× | ||
| 14 | Kitchenware | Home & Garden | 2.29× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 16 | True Detective | Movies & TV | 1.86× | ||
| 17 | Casino games | Games | 1.71× | ||
| 18 | Apartment | Business & Career | 1.70× | ||
| 19 | Business class | Travel & Leisure | 1.66× | ||
| 20 | Volunteering | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 4.86× | |
| Quality Awareness | PREMIUM | 2.71× | |
| Design Affinity | PREMIUM | 2.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Social Media Usage | JOY | 0.58× | |
| Creativity | OPEN | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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