A data profile of the people who buy, follow and care about Home repair in Ireland — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 1,035,585 people in Ireland.
Home repair has an estimated audience of 1,035,585 people in Ireland. 57.0% are female, 43.0% are male, average age 43.4. Top brand affinities: IKEA, First-time buyer, Renovation, Bedroom furniture, Do it yourself (DIY).
Top brand affinities include IKEA, First-time buyer, Renovation, with strongest over-indexing on IKEA (1.81× the country average).
Demographically, the Home repair audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Home repair fan in Ireland is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Home repair profile in Ireland.
57.0% are female, 43.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.4 |
| Estimated audience size | 1,035,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Home repair audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houzz | Home & Garden | 3.83× | ||
| 02 | Wayfair | Home & Garden | 3.45× | ||
| 03 | Bedroom furniture | Home & Garden | 2.62× | ||
| 04 | First-time buyer | Shopping | 2.48× | ||
| 05 | CC cream | Beauty & Wellness | 2.42× | ||
| 06 | Microwave oven | Home & Garden | 2.32× | ||
| 07 | Kitchenware | Home & Garden | 2.31× | ||
| 08 | Lip balm | Beauty & Wellness | 2.28× | ||
| 09 | Boutique hotel | Travel & Leisure | 2.25× | ||
| 10 | Renovation | Home & Garden | 2.19× | ||
| 11 | Face powder | Beauty & Wellness | 2.11× | ||
| 12 | Business class | Travel & Leisure | 2.08× | ||
| 13 | Luxury real estate | Business & Career | 2.04× | ||
| 14 | Lip gloss | Beauty & Wellness | 2.00× | ||
| 15 | IKEA | Home & Garden | 1.81× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.77× | ||
| 17 | First class travel | Travel & Leisure | 1.67× | ||
| 18 | Garden furniture | Home & Garden | 1.64× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 20 | Innovation | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.42× | |
| Quality Awareness | PREMIUM | 2.15× | |
| DIY Mentality | THRILL | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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