A data profile of the people who buy, follow and care about IKEA in Ireland — modelled from more than twelve digital signal sources. IKEA has an estimated audience of 2,729,647 people in Ireland.
IKEA has an estimated audience of 2,729,647 people in Ireland. 71.9% are female, 28.1% are male, average age 44.6. Top brand affinities: Dunnes Stores, Arnotts (Ireland), Bathroom, Kitchen, Bed.
Top brand affinities include Dunnes Stores, Arnotts (Ireland), Bathroom, with strongest over-indexing on Dunnes Stores (1.58× the country average).
Demographically, the IKEA audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical IKEA fan in Ireland is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Dunnes Stores.
The key figures that characterise the IKEA profile in Ireland.
71.9% are female, 28.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 44.6 |
| Estimated audience size | 2,729,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide IKEA audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 6.8% |
| Germany | 5.5% |
The strongest cross-interests of the IKEA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dining room | Home & Garden | 2.22× | ||
| 02 | Arnotts (Ireland) | Shopping | 2.12× | ||
| 03 | Starter home | Home & Garden | 2.04× | ||
| 04 | Bedding | Home & Garden | 2.00× | ||
| 05 | Property finder | Home & Garden | 1.98× | ||
| 06 | Living room | Home & Garden | 1.96× | ||
| 07 | Garden furniture | Home & Garden | 1.87× | ||
| 08 | Chair | Home & Garden | 1.83× | ||
| 09 | Home construction | Home & Garden | 1.83× | ||
| 10 | Industrial design | Business & Career | 1.82× | ||
| 11 | Home repair | Home & Garden | 1.81× | ||
| 12 | Bedroom | Home & Garden | 1.76× | ||
| 13 | TK Maxx | Shopping | 1.76× | ||
| 14 | First-time buyer | Shopping | 1.73× | ||
| 15 | Bathroom | Home & Garden | 1.71× | ||
| 16 | Renovation | Home & Garden | 1.66× | ||
| 17 | Bed | Home & Garden | 1.63× | ||
| 18 | Dunnes Stores | Shopping | 1.58× | ||
| 19 | Handicraft | Home & Garden | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Travelling | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for IKEA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.