A data profile of the people who buy, follow and care about TK Maxx in Ireland — modelled from more than twelve digital signal sources. TK Maxx has an estimated audience of 970,088 people in Ireland.
TK Maxx has an estimated audience of 970,088 people in Ireland. 83.7% are female, 16.3% are male, average age 41.2. Top brand affinities: Dunnes Stores, Iarnród Éireann, Ryanair, IKEA, Aldi.
Top brand affinities include Dunnes Stores, Iarnród Éireann, Ryanair, with strongest over-indexing on Dunnes Stores (1.79× the country average).
Demographically, the TK Maxx audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical TK Maxx fan in Ireland is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Dunnes Stores.
The key figures that characterise the TK Maxx profile in Ireland.
83.7% are female, 16.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 41.2 |
| Estimated audience size | 970,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 33% | |
| 40-49 | 31% | |
| 50+ | 11% |
of the worldwide TK Maxx audience comes from Ireland.
| Country | Share |
|---|---|
| Germany | 38.4% |
| United Kingdom | 32.9% |
| Australia | 4.8% |
The strongest cross-interests of the TK Maxx audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Price | Fashion & Accessoires | 2.65× | ||
| 02 | Arnotts (Ireland) | Shopping | 2.44× | ||
| 03 | Culinary art | Arts & Culture | 2.23× | ||
| 04 | Chain store | Shopping | 2.17× | ||
| 05 | IKEA | Home & Garden | 2.04× | ||
| 06 | Bus Éireann | Cars & Mobility | 2.04× | ||
| 07 | Resort | Travel & Leisure | 1.93× | ||
| 08 | Newcast | Business & Career | 1.92× | ||
| 09 | Iarnród Éireann | Cars & Mobility | 1.90× | ||
| 10 | Dunnes Stores | Shopping | 1.79× | ||
| 11 | SuperValu (United States) | Shopping | 1.76× | ||
| 12 | Tesco | Shopping | 1.71× | ||
| 13 | Skyscanner | Travel & Leisure | 1.70× | ||
| 14 | Bed | Home & Garden | 1.65× | ||
| 15 | Sunday World | News | 1.62× | ||
| 16 | Ryanair | Travel & Leisure | 1.55× | ||
| 17 | Sports Direct | Fashion & Accessoires | 1.54× | ||
| 18 | Electric Ireland | Games | 1.54× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.15× | |
| Need for Security | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.50× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for TK Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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