A data profile of the people who buy, follow and care about Bus Éireann in Ireland — modelled from more than twelve digital signal sources. Bus Éireann has an estimated audience of 1,032,799 people in Ireland.
Bus Éireann has an estimated audience of 1,032,799 people in Ireland. 68.6% are female, 31.4% are male, average age 41.0. Top brand affinities: Ryanair, Racing Post, Ticketmaster, TK Maxx, Circle K.
Top brand affinities include Ryanair, Racing Post, Ticketmaster, with strongest over-indexing on Ryanair (1.5× the country average).
Demographically, the Bus Éireann audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Bus Éireann fan in Ireland is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Bus Éireann profile in Ireland.
68.6% are female, 31.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.0 |
| Estimated audience size | 1,032,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 18% |
of the worldwide Bus Éireann audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 89.4% |
| United Kingdom | 7.6% |
| United States | 1.3% |
The strongest cross-interests of the Bus Éireann audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 2.72× | ||
| 02 | Racing Post | Sports | 2.49× | ||
| 03 | Emmerdale | Movies & TV | 2.43× | ||
| 04 | Rail transport | Travel & Leisure | 2.24× | ||
| 05 | Convenience store | Food & Beverages | 2.16× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.10× | ||
| 07 | Travel insurance | Travel & Leisure | 2.09× | ||
| 08 | TK Maxx | Shopping | 2.04× | ||
| 09 | Circle K | Shopping | 1.94× | ||
| 10 | Public transport | Cars & Mobility | 1.87× | ||
| 11 | Cappuccino | Food & Beverages | 1.87× | ||
| 12 | Crossword | Games | 1.78× | ||
| 13 | Apprenticeship | Business & Career | 1.74× | ||
| 14 | Zoo | Kids & Family | 1.73× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.69× | ||
| 16 | Walking | Sports | 1.62× | ||
| 17 | Weather | Home & Garden | 1.61× | ||
| 18 | University | Business & Career | 1.57× | ||
| 19 | Dinner | Food & Beverages | 1.54× | ||
| 20 | Ryanair | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.78× | |
| Career Orientation | POWER | 1.41× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Bus Éireann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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