A data profile of the people who buy, follow and care about Circle K in Ireland — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 797,932 people in Ireland.
Circle K has an estimated audience of 797,932 people in Ireland. 64.0% are female, 36.0% are male, average age 43.0. Top brand affinities: Paddy Power, Boylesports, Ryanair, Iarnród Éireann, SuperValu (United States).
Top brand affinities include Paddy Power, Boylesports, Ryanair, with strongest over-indexing on Paddy Power (1.63× the country average).
Demographically, the Circle K audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Need for Security.
The typical Circle K fan in Ireland is more female, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Paddy Power.
The key figures that characterise the Circle K profile in Ireland.
64.0% are female, 36.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.0 |
| Estimated audience size | 797,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Circle K audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 10.5% |
| Vietnam | 6.6% |
The strongest cross-interests of the Circle K audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience store | Food & Beverages | 3.09× | ||
| 02 | SuperValu (United States) | Shopping | 2.08× | ||
| 03 | Bus Éireann | Cars & Mobility | 1.94× | ||
| 04 | Just Eat | Food & Beverages | 1.84× | ||
| 05 | Boylesports | Games | 1.82× | ||
| 06 | Racing Post | Sports | 1.80× | ||
| 07 | TK Maxx | Shopping | 1.79× | ||
| 08 | Iarnród Éireann | Cars & Mobility | 1.77× | ||
| 09 | Ticketmaster | Travel & Leisure | 1.74× | ||
| 10 | Internet & Social Media | 1.74× | |||
| 11 | Aviva Stadium | Sports | 1.72× | ||
| 12 | Spar (retailer) | Shopping | 1.69× | ||
| 13 | Screwfix | Home & Garden | 1.64× | ||
| 14 | Paddy Power | Games | 1.63× | ||
| 15 | Bank of Ireland | Business & Career | 1.63× | ||
| 16 | Aer Lingus | Travel & Leisure | 1.59× | ||
| 17 | Indeed.com | Business & Career | 1.58× | ||
| 18 | Ryanair | Travel & Leisure | 1.57× | ||
| 19 | Allied Irish Banks | Business & Career | 1.57× | ||
| 20 | Shane Lowry | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Design Affinity | PREMIUM | 1.07× | |
| Patriotism | CONSERVATISM | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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