Rascasse Audience Intelligence

Ampm Target Market in United States

A data profile of the people who buy, follow and care about Ampm in United States — modelled from more than twelve digital signal sources. Ampm has an estimated audience of 2,182,425 people in United States.

#1350among Brand in United States#806in Food & Beverages

The average Ampm fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Nevada.

Top brand affinities include Speedway LLC, Circle K, Texaco, with strongest over-indexing on Speedway LLC (30.68× the country average).

Demographically, the Ampm audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ampm fan in United States is balanced, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ampm profile in United States.

Audience size
2.2M
in United States
Gender
54.6%♀
45.4% male
Age
33.4
average years
Country rank
#13289
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ampm

54.6% are female, 45.4% are male, average age 33.4.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Ampm audience in United States
MetricValue
Female54.6%
Male45.4%
Average age33.4
Estimated audience size2,182,425
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Ampm audience in United States
Age bracketShare%
16-1928%
20-2930%
30-3921%
40-4912%
50+9%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Ampm audience comes from United States.

Worldwide audience distribution share by country for Ampm
CountryShare
United States32.8%
France18.6%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ampm audience in United States is strongest.

Fig. 05

Top regions by affinity

Ampm customers by region in United States
#RegionReachAffinity×
01California~1.5M12.02×
02Washington~500K11.66×
03Nevada~200K8.92×
04Oregon~200K7.52×
05Arizona~100K3.59×
06North Dakota~3K0.69×
07Vermont~2K0.67×
08Alaska~3K0.65×
09South Dakota~3K0.63×
10Montana~3K0.60×
11Rhode Island~4K0.57×
12Delaware~3K0.57×
13New Hampshire~4K0.54×
14Maine~4K0.53×
15West Virginia~5K0.52×
16Washington, District of Columbia~3K0.51×
17Hawaii~4K0.49×
18Ohio~30K0.47×
19Louisiana~10K0.47×
20Nebraska~5K0.47×
21Idaho~5K0.47×
22New Mexico~5K0.45×
23Mississippi~7K0.42×
24Indiana~10K0.40×
25Arkansas~7K0.40×
26Kansas~6K0.39×
27Iowa~6K0.37×
28New York~40K0.36×
29Utah~6K0.36×
30South Carolina~10K0.35×
31Oklahoma~8K0.35×
32Kentucky~9K0.34×
33Connecticut~7K0.34×
34Georgia~20K0.32×
35New Jersey~20K0.32×
36Alabama~9K0.32×
37Missouri~10K0.30×
38Colorado~9K0.30×
39Massachusetts~10K0.29×
40Maryland~10K0.29×
41Wisconsin~9K0.29×
42Virginia~10K0.28×
43Tennessee~10K0.28×
44Minnesota~8K0.28×
45Texas~40K0.26×
46Illinois~20K0.26×
47North Carolina~10K0.24×
48Michigan~10K0.24×
49Florida~30K0.23×
50Pennsylvania~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Ampm, United States
0.23×1.00×12.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ampm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ampm audience
#·InterestCategoryAffinity×
01TexacoCars & Mobility65.31×
02Chef BoyardeeFood & Beverages44.70×
03Speedway LLCFood & Beverages30.68×
04Circle KShopping23.39×
05UTV (TV channel)Movies & TV21.61×
06D&RTechnology & Electronics20.00×
07paul smithFashion & Accessoires20.00×
08QuikTripShopping17.31×
09Phillips 66Business & Career16.42×
10BevMo!Shopping15.72×
11KFCFood & Beverages12.84×
12Kwik TripShopping12.43×
13Wawa Inc.Shopping11.57×
14ExxonCars & Mobility8.40×
15Jack in the BoxFood & Beverages7.76×
167-ElevenShopping6.20×
17Panda ExpressFood & Beverages5.76×
18Wendy'sFood & Beverages5.47×
19Pizza HutFood & Beverages3.79×
20SubwayFood & Beverages3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ampm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ampm audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Family OrientationCONSERVATISM1.98×
Urban LifestyleOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ampm audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ampm's target market in United States?

Ampm's target market in United States covers an estimated 2,182,425 people, concentrated in California and Washington.

02

What is the gender split and age of Ampm customers?

54.6% of the Ampm audience are female, 45.4% are male, with an average age of 33.4 years.

03

Which brands do Ampm fans like most?

Ampm fans show strongest brand affinity for Speedway LLC (30.68×), Circle K (23.39×), and Texaco (65.31×) over the country average.

04

Where do Ampm fans live in United States?

Ampm fans in United States are most concentrated in California (reach ~1.5M), Washington (reach ~500K), and Nevada (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ampm fans also like?

Beyond Ampm itself, the audience over-indexes on Circle K (23.39×), Texaco (65.31×), QuikTrip (17.31×), and KFC (12.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ampm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ampm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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