Rascasse Audience Intelligence

Phillips 66 Target Market in United States

A data profile of the people who buy, follow and care about Phillips 66 in United States — modelled from more than twelve digital signal sources. Phillips 66 has an estimated audience of 4,697,512 people in United States.

#727among Brand in United States#633in Business & Career

The average Phillips 66 fan in United States is 40.4 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Oklahoma, Texas.

Top brand affinities include Duke Energy, Chevron Corporation, BP, with strongest over-indexing on Duke Energy (50.45× the country average).

Demographically, the Phillips 66 audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phillips 66 fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Duke Energy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phillips 66 profile in United States.

Audience size
4.7M
in United States
Gender
43.8%♀
56.2% male
Age
40.4
average years
Country rank
#7053
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Phillips 66

43.8% are female, 56.2% are male, average age 40.4.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Phillips 66 audience in United States
MetricValue
Female43.8%
Male56.2%
Average age40.4
Estimated audience size4,697,512
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Phillips 66 audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3924%
40-4923%
50+19%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Phillips 66 audience comes from United States.

Worldwide audience distribution share by country for Phillips 66
CountryShare
United States95.2%
China0.6%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phillips 66 audience in United States is strongest.

Fig. 05

Top regions by affinity

Phillips 66 customers by region in United States
#RegionReachAffinity×
01Missouri~600K8.02×
02Kansas~200K6.48×
03Oklahoma~300K6.17×
04New Mexico~100K5.36×
05Nebraska~90K4.03×
06Colorado~200K3.60×
07Arkansas~100K2.72×
08South Dakota~20K2.13×
09Wyoming~10K1.92×
10Utah~70K1.87×
11Idaho~30K1.52×
12Indiana~90K1.10×
13Iowa~30K0.95×
14Illinois~100K0.78×
15Texas~300K0.70×
16Montana~7K0.57×
17Alaska~5K0.49×
18Rhode Island~6K0.46×
19Maine~7K0.45×
20West Virginia~9K0.42×
21New Jersey~50K0.41×
22North Dakota~4K0.40×
23Louisiana~20K0.38×
24Tennessee~30K0.34×
25New Hampshire~6K0.34×
26Connecticut~10K0.33×
27Delaware~4K0.33×
28Washington, District of Columbia~3K0.24×
29Hawaii~4K0.22×
30Mississippi~8K0.21×
31Oregon~8K0.17×
32Wisconsin~10K0.16×
33Kentucky~9K0.16×
34Nevada~6K0.15×
35Washington~10K0.14×
36South Carolina~9K0.14×
37Alabama~8K0.14×
38Pennsylvania~20K0.13×
39Minnesota~8K0.13×
40California~60K0.12×
41Michigan~10K0.12×
42Massachusetts~10K0.12×
43Georgia~10K0.11×
44Virginia~10K0.11×
45Arizona~10K0.11×
46Ohio~10K0.10×
47North Carolina~10K0.10×
48Maryland~8K0.10×
49New York~20K0.09×
50Florida~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Phillips 66, United States
0.07×1.00×8.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phillips 66 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phillips 66 audience
#·InterestCategoryAffinity×
01Occidental PetroleumBusiness & Career108.58×
02Baker HughesBusiness & Career90.58×
03Offshore wind powerHome & Garden87.56×
04ScaffoldingHome & Garden84.24×
05SchlumbergerFood & Beverages77.47×
06LukoilCars & Mobility66.20×
07Offshore constructionBusiness & Career64.33×
08NRG EnergyHome & Garden63.21×
09Duke EnergyHome & Garden50.45×
10Solar chargerTechnology & Electronics47.72×
11McAllen, TexasTravel & Leisure41.35×
12Chevron CorporationHome & Garden39.02×
13BPCars & Mobility35.13×
14Cladding (construction)Home & Garden33.74×
15Drilling rigBusiness & Career31.40×
16ExxonCars & Mobility29.12×
17Forklift truckCars & Mobility25.94×
18Wind powerHome & Garden25.00×
19Speedway LLCFood & Beverages16.98×
20SunocoCars & Mobility15.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phillips 66 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phillips 66 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
SustainabilityBALANCE2.41×
Price SensitivityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phillips 66 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Phillips 66's target market in United States?

Phillips 66's target market in United States covers an estimated 4,697,512 people, concentrated in Missouri and Oklahoma.

02

What is the gender split and age of Phillips 66 customers?

43.8% of the Phillips 66 audience are female, 56.2% are male, with an average age of 40.4 years.

03

Which brands do Phillips 66 fans like most?

Phillips 66 fans show strongest brand affinity for Duke Energy (50.45×), Chevron Corporation (39.02×), and BP (35.13×) over the country average.

04

Where do Phillips 66 fans live in United States?

Phillips 66 fans in United States are most concentrated in Missouri (reach ~600K), Oklahoma (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Phillips 66 fans also like?

Beyond Phillips 66 itself, the audience over-indexes on Chevron Corporation (39.02×), BP (35.13×), Exxon (29.12×), and Scaffolding (84.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Phillips 66 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillips 66. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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