Phillips 66 Audience in United States

Phillips 66 logo

Phillips 66 has an estimated audience of 4,360,707 people in United States. 43.8% are female, 56.2% are male, average age 40.4. Top regions: Missouri, Texas, Oklahoma. Top brand affinities: Duke Energy, Chevron Corporation, BP, Exxon, Scaffolding.

The average Phillips 66 fan in United States is 40.4 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Oklahoma. Top brand affinities include Duke Energy, Chevron Corporation, BP, with strongest over-indexing on Duke Energy (50.45× the country average). Demographically, the Phillips 66 audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Phillips 66 fans

Demographic split for Phillips 66 audience in United States
MetricValue
Female43.8%
Male56.2%
Average age40.4
Estimated audience size4,360,707

Audience persona

The typical Phillips 66 fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for Phillips 66 in United States
RegionReachAffinity
Missouri516,7907.35×
Texas367,2680.98×
Oklahoma307,1796.34×
Colorado218,7073.18×
Kansas206,6916.01×
Illinois131,4160.9×
New Mexico103,9624.75×
Arkansas101,7712.83×
Indiana100,5061.26×
California94,9350.2×
Nebraska87,9024.02×
Utah64,3751.65×
New Jersey56,9080.51×
Iowa42,6821.19×
Tennessee35,2560.4×
New York35,2250.14×
Louisiana34,3040.61×
Idaho30,0611.37×
Pennsylvania25,0770.17×
Florida20,8840.07×
Washington17,1540.2×
Michigan16,5830.15×
South Dakota16,1011.6×
Georgia16,0900.12×
North Carolina15,4640.12×
Wisconsin14,0730.21×
Massachusetts12,8490.15×
Ohio12,3260.09×
Virginia11,9890.11×
Connecticut11,8690.27×
Arizona11,4210.13×
Oregon9,5720.19×
Montana8,5680.71×
Alabama7,7290.13×
Minnesota7,7150.12×
Wyoming7,7031.19×
Mississippi6,5690.18×
Kentucky6,4450.12×
South Carolina5,7460.09×
Maryland5,3370.07×
Nevada4,9660.12×
Washington, District of Columbia2,2100.17×
Hawaii1,6710.09×
Alaska1,3530.15×
New Hampshire1,3190.08×
North Dakota1,2840.14×
Delaware1,0360.09×
West Virginia9800.05×
Maine8830.06×
Rhode Island8060.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phillips 66 audience
BrandAffinityCategory
Duke Energy50.45×Home & Garden
Chevron Corporation39.02×Home & Garden
BP35.13×Cars & Mobility
Exxon29.12×Cars & Mobility
Scaffolding84.24×Home & Garden
Offshore wind power87.56×Home & Garden
McAllen, Texas41.35×Travel & Leisure
Baker Hughes90.58×Business & Career
Speedway LLC16.98×Food & Beverages
Occidental Petroleum108.58×Business & Career
NRG Energy63.21×Home & Garden
Forklift truck25.94×Cars & Mobility
Offshore construction64.33×Business & Career
Wind power25×Home & Garden
Schlumberger77.47×Food & Beverages
Cladding (construction)33.74×Home & Garden
Drilling rig31.4×Business & Career
Lukoil66.2×Cars & Mobility
Solar charger47.72×Technology & Electronics
Halliburton50.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phillips 66 audience
TraitClusterScore
PatriotismCONSERVATISM2.81
Need for SecurityCONSERVATISM1.64
Quality AwarenessPREMIUM1.56
Social Media UsageJOY1.28
IndividualismJOY1.27
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Phillips 66
CountryShare
United States94.9%
China0.6%
United Kingdom0.5%

See Phillips 66 audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Phillips 66 have in United States?

Phillips 66 has an estimated audience of 4,360,707 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Phillips 66 fans?

43.8% of Phillips 66 fans are female, 56.2% are male, with an average age of 40.4 years.

Which brands do Phillips 66 fans like most?

Phillips 66 fans show strongest brand affinity for Duke Energy (50.45×), Chevron Corporation (39.02×), and BP (35.13×) over the country average.

Where do Phillips 66 fans live in United States?

Phillips 66 fans in United States are most concentrated in Missouri (reach 516,790), Texas (reach 367,268), and Oklahoma (reach 307,179). These three regions account for the largest share of the active audience.

What other brands do Phillips 66 fans also like?

Beyond Phillips 66 itself, the audience over-indexes on Chevron Corporation (39.02×), BP (35.13×), Exxon (29.12×), and Scaffolding (84.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillips 66. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.