Rascasse Audience Intelligence

Duke Energy Target Market in United States

A data profile of the people who buy, follow and care about Duke Energy in United States — modelled from more than twelve digital signal sources. Duke Energy has an estimated audience of 9,543,096 people in United States.

#385among Brand in United States#268in Home & Garden

The average Duke Energy fan in United States is 43.1 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, South Carolina.

Top brand affinities include Chevron Corporation, BP, Phillips 66, with strongest over-indexing on Chevron Corporation (24.34× the country average).

Demographically, the Duke Energy audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duke Energy fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Chevron Corporation.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duke Energy profile in United States.

Audience size
9.5M
in United States
Gender
47.1%♀
52.9% male
Age
43.1
average years
Country rank
#3745
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Duke Energy

47.1% are female, 52.9% are male, average age 43.1.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Duke Energy audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.1
Estimated audience size9,543,096
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Duke Energy audience in United States
Age bracketShare%
16-198%
20-2919%
30-3922%
40-4924%
50+27%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Duke Energy audience comes from United States.

Worldwide audience distribution share by country for Duke Energy
CountryShare
United States95.7%
China1.2%
Japan0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duke Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Duke Energy customers by region in United States
#RegionReachAffinity×
01North Carolina~5M17.75×
02South Carolina~1.5M10.36×
03Indiana~1M7.06×
04Florida~3M4.87×
05Ohio~1M3.72×
06Kentucky~300K2.57×
07Georgia~100K0.37×
08South Dakota~7K0.33×
09North Dakota~6K0.33×
10Wyoming~5K0.33×
11Alaska~6K0.32×
12Tennessee~60K0.31×
13Virginia~70K0.29×
14Montana~7K0.27×
15Washington, District of Columbia~7K0.25×
16West Virginia~10K0.24×
17Idaho~10K0.21×
18Rhode Island~6K0.21×
19Delaware~5K0.21×
20New Mexico~9K0.20×
21Hawaii~8K0.20×
22New Hampshire~7K0.20×
23Maine~7K0.20×
24Illinois~50K0.17×
25Nebraska~8K0.17×
26Alabama~20K0.16×
27Mississippi~10K0.16×
28New York~80K0.15×
29Arkansas~10K0.15×
30Michigan~40K0.14×
31Iowa~10K0.14×
32Kansas~10K0.14×
33Maryland~20K0.13×
34Louisiana~20K0.13×
35Oklahoma~10K0.13×
36Connecticut~10K0.13×
37Pennsylvania~40K0.12×
38New Jersey~30K0.12×
39Nevada~10K0.12×
40Utah~10K0.12×
41Massachusetts~20K0.11×
42Missouri~20K0.11×
43Colorado~20K0.11×
44Oregon~10K0.11×
45Wisconsin~10K0.10×
46Minnesota~10K0.10×
47Texas~70K0.09×
48Arizona~20K0.09×
49Washington~20K0.09×
50California~60K0.06×
Fig. 06

Affinity by region

Affinity by region — Duke Energy, United States
0.06×1.00×17.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duke Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duke Energy audience
#·InterestCategoryAffinity×
01Occidental PetroleumBusiness & Career61.79×
02Offshore constructionBusiness & Career52.33×
03ScaffoldingHome & Garden51.24×
04Offshore wind powerHome & Garden49.79×
05Baker HughesBusiness & Career48.03×
06SchlumbergerFood & Beverages47.55×
07NRG EnergyHome & Garden44.56×
08Phillips 66Business & Career41.01×
09Solar chargerTechnology & Electronics40.66×
10McAllen, TexasTravel & Leisure25.38×
11Chevron CorporationHome & Garden24.34×
12ExxonCars & Mobility24.33×
13Cladding (construction)Home & Garden23.33×
14BPCars & Mobility23.18×
15Drilling rigBusiness & Career20.21×
16Forklift truckCars & Mobility17.43×
17Wind powerHome & Garden16.20×
18Energy industryBusiness & Career12.90×
19Domestic roof constructionHome & Garden11.15×
20Petroleum industryBusiness & Career10.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duke Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duke Energy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
SustainabilityBALANCE1.83×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duke Energy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
MindfulnessBALANCE0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Duke Energy's target market in United States?

Duke Energy's target market in United States covers an estimated 9,543,096 people, concentrated in North Carolina and Florida.

02

What is the gender split and age of Duke Energy customers?

47.1% of the Duke Energy audience are female, 52.9% are male, with an average age of 43.1 years.

03

Which brands do Duke Energy fans like most?

Duke Energy fans show strongest brand affinity for Chevron Corporation (24.34×), BP (23.18×), and Phillips 66 (41.01×) over the country average.

04

Where do Duke Energy fans live in United States?

Duke Energy fans in United States are most concentrated in North Carolina (reach ~5M), Florida (reach ~3M), and South Carolina (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Duke Energy fans also like?

Beyond Duke Energy itself, the audience over-indexes on BP (23.18×), Phillips 66 (41.01×), Exxon (24.33×), and Scaffolding (51.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Duke Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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