Duke Energy Audience in United States

Duke Energy logo

Duke Energy has an estimated audience of 9,331,521 people in United States. 47.1% are female, 52.9% are male, average age 43.1. Top regions: North Carolina, Florida, South Carolina. Top brand affinities: Chevron Corporation, BP, Exxon, Phillips 66, Scaffolding.

The average Duke Energy fan in United States is 43.1 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, South Carolina. Top brand affinities include Chevron Corporation, BP, Exxon, with strongest over-indexing on Chevron Corporation (24.34× the country average). Demographically, the Duke Energy audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Duke Energy fans

Demographic split for Duke Energy audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.1
Estimated audience size9,331,521

Audience persona

The typical Duke Energy fan in United States is balanced, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Chevron Corporation.

Top regions in United States

Top regions ranked by reach for Duke Energy in United States
RegionReachAffinity
North Carolina4,985,85017.76×
Florida3,198,7545.06×
South Carolina1,503,11010.71×
Indiana1,161,7846.82×
Ohio1,038,2013.61×
Kentucky276,5412.36×
Georgia114,4260.4×
New York75,8660.15×
Texas70,2520.09×
Virginia67,2280.3×
Tennessee59,7860.32×
Illinois54,7560.18×
California52,5230.05×
Michigan34,3200.14×
Pennsylvania34,1480.11×
New Jersey26,0800.11×
Alabama17,7590.14×
Massachusetts17,3970.09×
Maryland16,3840.1×
Colorado12,9860.09×
Missouri11,6290.08×
Arizona10,9630.06×
Washington10,6730.06×
Louisiana10,4790.09×
Connecticut9,4500.1×
Wisconsin8,7720.06×
Minnesota7,5450.06×
West Virginia7,5170.17×
Mississippi7,0930.09×
Washington, District of Columbia6,3750.23×
Oregon5,9370.06×
Nevada5,8970.07×
Oklahoma5,2260.05×
New Hampshire5,0140.14×
Iowa5,0060.07×
Arkansas4,9980.07×
Kansas4,9850.07×
Utah4,4970.05×
Maine4,3350.13×
Nebraska2,6360.06×
Rhode Island2,3300.08×
Vermont2,1690.13×
Delaware2,1580.08×
Idaho2,1190.05×
Hawaii2,1130.05×
New Mexico1,8710.04×
Montana1,3810.05×
Alaska1,0990.06×
North Dakota9130.05×
South Dakota9060.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duke Energy audience
BrandAffinityCategory
Chevron Corporation24.34×Home & Garden
BP23.18×Cars & Mobility
Exxon24.33×Cars & Mobility
Phillips 6641.01×Business & Career
Scaffolding51.24×Home & Garden
Offshore construction52.33×Business & Career
Solar charger40.66×Technology & Electronics
NRG Energy44.56×Home & Garden
McAllen, Texas25.38×Travel & Leisure
Forklift truck17.43×Cars & Mobility
Offshore wind power49.79×Home & Garden
Cladding (construction)23.33×Home & Garden
Wind power16.2×Home & Garden
Energy industry12.9×Business & Career
Occidental Petroleum61.79×Business & Career
Schlumberger47.55×Food & Beverages
Domestic roof construction11.15×Home & Garden
Drilling rig20.21×Business & Career
Baker Hughes48.03×Business & Career
Petroleum industry10.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duke Energy audience
TraitClusterScore
Price SensitivityPREMIUM1.52
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.32
Quality AwarenessPREMIUM1.24
Family OrientationCONSERVATISM1.22
DIY MentalityTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Duke Energy
CountryShare
United States95.6%
China1.2%
Japan0.3%

See Duke Energy audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Duke Energy have in United States?

Duke Energy has an estimated audience of 9,331,521 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Duke Energy fans?

47.1% of Duke Energy fans are female, 52.9% are male, with an average age of 43.1 years.

Which brands do Duke Energy fans like most?

Duke Energy fans show strongest brand affinity for Chevron Corporation (24.34×), BP (23.18×), and Exxon (24.33×) over the country average.

Where do Duke Energy fans live in United States?

Duke Energy fans in United States are most concentrated in North Carolina (reach 4,985,850), Florida (reach 3,198,754), and South Carolina (reach 1,503,110). These three regions account for the largest share of the active audience.

What other brands do Duke Energy fans also like?

Beyond Duke Energy itself, the audience over-indexes on BP (23.18×), Exxon (24.33×), Phillips 66 (41.01×), and Scaffolding (51.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.