Baker Hughes Audience in United States

Baker Hughes logo

Baker Hughes has an estimated audience of 442,021 people in United States. 53.8% are female, 46.2% are male, average age 37.1. Top regions: Texas, California, Oklahoma. Top brand affinities: Duke Energy, Chevron Corporation, Phillips 66, USA TODAY Travel, BP.

The average Baker Hughes fan in United States is 37.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (58.06× the country average). Demographically, the Baker Hughes audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Baker Hughes fans

Demographic split for Baker Hughes audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.1
Estimated audience size442,021

Audience persona

The typical Baker Hughes fan in United States is balanced, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for Baker Hughes in United States
RegionReachAffinity
Texas226,2225.95×
California30,7690.63×
Oklahoma28,1515.74×
Louisiana24,5544.31×
New York21,9270.89×
Florida14,8990.5×
Pennsylvania11,6420.78×
Illinois10,9660.74×
Ohio10,5980.78×
Colorado9,8211.41×
Massachusetts7,8800.9×
Virginia7,6110.71×
Georgia7,2790.53×
North Carolina6,3070.47×
New Jersey6,1660.55×
Michigan5,8380.51×
Washington4,5130.51×
Tennessee4,4710.5×
Arizona3,9060.43×
Nevada3,8180.89×
Indiana3,8050.47×
Missouri3,7130.52×
Minnesota3,3590.53×
Kansas3,0880.89×
North Dakota3,0243.33×
Maryland2,8780.38×
South Carolina2,6520.4×
Alabama2,6510.43×
Connecticut2,5220.57×
Wisconsin2,4850.37×
Utah2,4820.63×
Mississippi2,3750.65×
Oregon2,3290.46×
Arkansas2,3230.64×
New Mexico2,3181.05×
Kentucky2,1090.38×
Washington, District of Columbia2,0881.57×
Iowa1,9190.53×
Wyoming1,8442.81×
Alaska1,8051.91×
West Virginia1,6260.79×
New Hampshire8640.5×
Montana8330.68×
Idaho8280.37×
Nebraska6990.32×
Rhode Island6050.43×
Maine5200.33×
Hawaii5090.27×
Delaware4330.36×
South Dakota3780.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baker Hughes audience
BrandAffinityCategory
Duke Energy58.06×Home & Garden
Chevron Corporation40.46×Home & Garden
Phillips 6671.17×Business & Career
USA TODAY Travel1294.12×Travel & Leisure
BP28.35×Cars & Mobility
Scaffolding120.23×Home & Garden
Offshore wind power131.66×Home & Garden
McAllen, Texas58.04×Travel & Leisure
Construction and management simulation46.36×Games
NRG Energy77.63×Home & Garden
Cladding (construction)45.55×Home & Garden
Solar charger66.79×Technology & Electronics
General Electric44.86×Home & Garden
Forklift truck27.92×Cars & Mobility
Halliburton62.56×Business & Career
Schlumberger84.1×Food & Beverages
Occidental Petroleum104.58×Business & Career
National security12.26×Politics & Society
Drilling rig32.41×Business & Career
Wind power22.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baker Hughes audience
TraitClusterScore
Need for SecurityCONSERVATISM1.73
Career OrientationPOWER1.72
PatriotismCONSERVATISM1.52
Quality AwarenessPREMIUM1.49
Social Media UsageJOY1.43
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Baker Hughes
CountryShare
United States28.2%
China6.8%
India6.3%

See Baker Hughes audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Baker Hughes have in United States?

Baker Hughes has an estimated audience of 442,021 people in United States, concentrated in Texas and California.

What is the gender split and age of Baker Hughes fans?

53.8% of Baker Hughes fans are female, 46.2% are male, with an average age of 37.1 years.

Which brands do Baker Hughes fans like most?

Baker Hughes fans show strongest brand affinity for Duke Energy (58.06×), Chevron Corporation (40.46×), and Phillips 66 (71.17×) over the country average.

Where do Baker Hughes fans live in United States?

Baker Hughes fans in United States are most concentrated in Texas (reach 226,222), California (reach 30,769), and Oklahoma (reach 28,151). These three regions account for the largest share of the active audience.

What other brands do Baker Hughes fans also like?

Beyond Baker Hughes itself, the audience over-indexes on Chevron Corporation (40.46×), Phillips 66 (71.17×), USA TODAY Travel (1294.12×), and BP (28.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker Hughes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.