Rascasse Audience Intelligence

Baker Hughes Target Market in United States

A data profile of the people who buy, follow and care about Baker Hughes in United States — modelled from more than twelve digital signal sources. Baker Hughes has an estimated audience of 439,977 people in United States.

#4073among Brand in United States#2427in Business & Career

The average Baker Hughes fan in United States is 37.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, California.

Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (58.06× the country average).

Demographically, the Baker Hughes audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baker Hughes fan in United States is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Duke Energy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baker Hughes profile in United States.

Audience size
440K
in United States
Gender
53.8%♀
46.2% male
Age
37.1
average years
Country rank
#39429
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baker Hughes

53.8% are female, 46.2% are male, average age 37.1.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Baker Hughes audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.1
Estimated audience size439,977
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Baker Hughes audience in United States
Age bracketShare%
16-1915%
20-2928%
30-3927%
40-4923%
50+8%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Baker Hughes audience comes from United States.

Worldwide audience distribution share by country for Baker Hughes
CountryShare
United States27.7%
China6.8%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baker Hughes audience in United States is strongest.

Fig. 05

Top regions by affinity

Baker Hughes customers by region in United States
#RegionReachAffinity×
01Texas~200K6.44×
02Oklahoma~30K5.93×
03Louisiana~20K4.07×
04North Dakota~3K3.28×
05Wyoming~2K2.37×
06Alaska~2K2.11×
07Washington, District of Columbia~2K1.53×
08Colorado~8K1.18×
09New Mexico~3K1.15×
10Nevada~4K0.89×
11West Virginia~2K0.89×
12Kansas~3K0.88×
13New York~20K0.83×
14Massachusetts~7K0.79×
15Mississippi~3K0.79×
16Montana<1K0.79×
17South Dakota<1K0.77×
18Pennsylvania~10K0.74×
19Rhode Island~1K0.72×
20Ohio~10K0.71×
21Arkansas~3K0.71×
22Delaware<1K0.71×
23New Hampshire~1K0.70×
24Hawaii~1K0.69×
25Illinois~10K0.68×
26Maine~1K0.68×
27Virginia~7K0.67×
28Utah~3K0.65×
29Idaho~1K0.65×
30Missouri~5K0.63×
31Nebraska~1K0.63×
32Connecticut~3K0.62×
33Iowa~2K0.61×
34California~30K0.59×
35Georgia~8K0.58×
36Minnesota~4K0.58×
37Alabama~4K0.57×
38New Jersey~6K0.55×
39Oregon~3K0.54×
40Tennessee~5K0.53×
41Kentucky~3K0.53×
42Michigan~6K0.52×
43Washington~5K0.52×
44Indiana~4K0.51×
45South Carolina~3K0.51×
46Wisconsin~3K0.49×
47Florida~10K0.48×
48Arizona~4K0.48×
49North Carolina~6K0.47×
50Maryland~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Baker Hughes, United States
0.47×1.00×6.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baker Hughes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baker Hughes audience
#·InterestCategoryAffinity×
01USA TODAY TravelTravel & Leisure1294.12×
02Offshore wind powerHome & Garden131.66×
03ScaffoldingHome & Garden120.23×
04Occidental PetroleumBusiness & Career104.58×
05SchlumbergerFood & Beverages84.10×
06NRG EnergyHome & Garden77.63×
07Phillips 66Business & Career71.17×
08Solar chargerTechnology & Electronics66.79×
09HalliburtonBusiness & Career62.56×
10Duke EnergyHome & Garden58.06×
11McAllen, TexasTravel & Leisure58.04×
12Construction and management simulationGames46.36×
13Cladding (construction)Home & Garden45.55×
14General ElectricHome & Garden44.86×
15Chevron CorporationHome & Garden40.46×
16Drilling rigBusiness & Career32.41×
17BPCars & Mobility28.35×
18Forklift truckCars & Mobility27.92×
19Wind powerHome & Garden22.48×
20National securityPolitics & Society12.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baker Hughes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baker Hughes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.78×
SustainabilityBALANCE1.70×
Price SensitivityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baker Hughes audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
Healthy LifestyleBALANCE0.91×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baker Hughes's target market in United States?

Baker Hughes's target market in United States covers an estimated 439,977 people, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Baker Hughes customers?

53.8% of the Baker Hughes audience are female, 46.2% are male, with an average age of 37.1 years.

03

Which brands do Baker Hughes fans like most?

Baker Hughes fans show strongest brand affinity for Duke Energy (58.06×), Chevron Corporation (40.46×), and Phillips 66 (71.17×) over the country average.

04

Where do Baker Hughes fans live in United States?

Baker Hughes fans in United States are most concentrated in Texas (reach ~200K), Oklahoma (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Baker Hughes fans also like?

Beyond Baker Hughes itself, the audience over-indexes on Chevron Corporation (40.46×), Phillips 66 (71.17×), USA TODAY Travel (1294.12×), and BP (28.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baker Hughes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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