Rascasse Audience Intelligence

BP Target Market in United States

A data profile of the people who buy, follow and care about BP in United States — modelled from more than twelve digital signal sources. BP has an estimated audience of 15,539,538 people in United States.

#1among Fuel / petrol in United States#212among Brand in United States#77in Cars & Mobility

The average BP fan in United States is 30.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Illinois, North Carolina.

Top brand affinities include NFL, Spotify, NBA, with strongest over-indexing on NFL (2.15× the country average).

Demographically, the BP audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BP fan in United States is more female, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for NFL.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BP profile in United States.

Audience size
15.5M
in United States
Gender
56.1%♀
43.9% male
Age
30.6
average years
Country rank
#2231
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BP

56.1% are female, 43.9% are male, average age 30.6.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for BP audience in United States
MetricValue
Female56.1%
Male43.9%
Average age30.6
Estimated audience size15,539,538
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the BP audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3912%
40-499%
50+10%
Fig. 04

Worldwide distribution

27.0%

of the worldwide BP audience comes from United States.

Worldwide audience distribution share by country for BP
CountryShare
United States27.0%
United Kingdom12.6%
Poland9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BP audience in United States is strongest.

Fig. 05

Top regions by affinity

BP customers by region in United States
#RegionReachAffinity×
01Wisconsin~1M4.90×
02Illinois~1.5M3.35×
03North Carolina~1.5M2.89×
04Indiana~700K2.71×
05Ohio~1M2.42×
06Michigan~900K2.42×
07Georgia~1M2.32×
08New York~2M2.13×
09New Jersey~800K2.07×
10Minnesota~400K2.07×
11Iowa~200K2.00×
12Kentucky~400K1.93×
13South Carolina~400K1.72×
14Missouri~400K1.69×
15West Virginia~100K1.63×
16South Dakota~50K1.38×
17Virginia~500K1.34×
18Maryland~300K1.32×
19Tennessee~400K1.27×
20Delaware~50K1.23×
21Washington, District of Columbia~50K1.17×
22Kansas~100K0.93×
23Florida~900K0.91×
24Alabama~100K0.69×
25Pennsylvania~300K0.61×
26Nebraska~40K0.51×
27Massachusetts~100K0.46×
28New Hampshire~30K0.45×
29Connecticut~60K0.39×
30Mississippi~50K0.38×
31Vermont~7K0.28×
32Rhode Island~10K0.26×
33Alaska~8K0.25×
34North Dakota~7K0.24×
35Montana~9K0.23×
36Arkansas~30K0.21×
37Hawaii~10K0.19×
38Idaho~10K0.18×
39Maine~9K0.18×
40Texas~200K0.17×
41Louisiana~30K0.16×
42Oregon~30K0.16×
43New Mexico~10K0.16×
44Washington~40K0.15×
45Oklahoma~20K0.14×
46Colorado~30K0.13×
47Utah~20K0.13×
48California~200K0.12×
49Nevada~20K0.12×
50Arizona~30K0.11×
Fig. 06

Affinity by region

Affinity by region — BP, United States
0.11×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BP audience
#·InterestCategoryAffinity×
01PHPTechnology & Electronics3.72×
02Southern hip hopMusic & Radio3.59×
03Makeup TutorialsBeauty & Wellness3.52×
04Health And BeautyBeauty & Wellness3.35×
05Alternative hip hopMusic & Radio3.26×
06West Coast hip hopMusic & Radio3.21×
07Underground hip hopMusic & Radio3.18×
08EnergyHome & Garden2.54×
09SpotifyInternet & Social Media2.33×
10NBASports2.30×
11College footballSports2.27×
12American footballSports2.23×
13KPop Demon HuntersMovies & TV2.22×
14NFLSports2.15×
15Target CorporationShopping2.09×
16Old NavyFashion & Accessoires2.09×
17Electronic musicMusic & Radio1.85×
18Macy'sShopping1.77×
19MusicBusiness & Career1.53×
20EntertainmentMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BP audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.44×
Healthy LifestyleBALANCE1.31×
SustainabilityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BP audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
Convenience OrientationPREMIUM0.59×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BP's target market in United States?

BP's target market in United States covers an estimated 15,539,538 people, concentrated in New York and Illinois.

02

What is the gender split and age of BP customers?

56.1% of the BP audience are female, 43.9% are male, with an average age of 30.6 years.

03

Which brands do BP fans like most?

BP fans show strongest brand affinity for NFL (2.15×), Spotify (2.33×), and NBA (2.3×) over the country average.

04

Where do BP fans live in United States?

BP fans in United States are most concentrated in New York (reach ~2M), Illinois (reach ~1.5M), and North Carolina (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do BP fans also like?

Beyond BP itself, the audience over-indexes on Spotify (2.33×), NBA (2.3×), Energy (2.54×), and American football (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See BP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →