BP Audience in United States
BP has an estimated audience of 14,716,564 people in United States. 56.1% are female, 43.9% are male, average age 30.6. Top regions: New York, Illinois, North Carolina. Top brand affinities: NFL, Spotify, NBA, Energy, American football.
The average BP fan in United States is 30.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Illinois, North Carolina. Top brand affinities include NFL, Spotify, NBA, with strongest over-indexing on NFL (2.15× the country average). Demographically, the BP audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of BP fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 30.6 |
| Estimated audience size | 14,716,564 |
Audience persona
The typical BP fan in United States is more female, around 30.6 years old, with strong Quality Awareness tendencies and a notable affinity for NFL.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,728,900 | 2.1× |
| Illinois | 1,531,244 | 3.12× |
| North Carolina | 1,161,507 | 2.62× |
| Georgia | 1,071,428 | 2.36× |
| Ohio | 1,054,336 | 2.33× |
| Florida | 1,028,060 | 1.03× |
| Wisconsin | 965,005 | 4.36× |
| Michigan | 805,764 | 2.09× |
| New Jersey | 756,711 | 2.02× |
| Indiana | 655,390 | 2.44× |
| Virginia | 493,942 | 1.38× |
| Missouri | 441,092 | 1.86× |
| Minnesota | 392,141 | 1.86× |
| Texas | 378,811 | 0.3× |
| Tennessee | 378,237 | 1.28× |
| South Carolina | 365,257 | 1.65× |
| Pennsylvania | 352,498 | 0.71× |
| Kentucky | 344,908 | 1.87× |
| California | 326,074 | 0.2× |
| Maryland | 300,939 | 1.19× |
| Iowa | 253,510 | 2.09× |
| Massachusetts | 156,572 | 0.54× |
| Kansas | 112,187 | 0.97× |
| Alabama | 97,184 | 0.47× |
| West Virginia | 93,517 | 1.36× |
| Washington | 69,435 | 0.24× |
| Connecticut | 61,787 | 0.42× |
| Mississippi | 51,874 | 0.43× |
| Washington, District of Columbia | 49,783 | 1.13× |
| Delaware | 48,755 | 1.2× |
| Nebraska | 47,895 | 0.65× |
| Colorado | 45,745 | 0.2× |
| Arizona | 45,361 | 0.15× |
| Louisiana | 42,007 | 0.22× |
| Oregon | 37,336 | 0.22× |
| South Dakota | 34,054 | 1× |
| Arkansas | 30,866 | 0.25× |
| Oklahoma | 29,285 | 0.18× |
| New Hampshire | 23,939 | 0.41× |
| Utah | 18,959 | 0.14× |
| Nevada | 18,294 | 0.13× |
| Rhode Island | 13,906 | 0.3× |
| New Mexico | 10,138 | 0.14× |
| Idaho | 9,610 | 0.13× |
| Hawaii | 8,577 | 0.14× |
| Maine | 8,071 | 0.15× |
| Vermont | 6,336 | 0.25× |
| Montana | 6,250 | 0.15× |
| Alaska | 5,690 | 0.18× |
| North Dakota | 5,292 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NFL | 2.15× | Sports |
| Spotify | 2.33× | Internet & Social Media |
| NBA | 2.3× | Sports |
| Energy | 2.54× | Home & Garden |
| American football | 2.23× | Sports |
| Music | 1.53× | Business & Career |
| Southern hip hop | 3.59× | Music & Radio |
| Entertainment | 1.53× | Movies & TV |
| Target Corporation | 2.09× | Shopping |
| West Coast hip hop | 3.21× | Music & Radio |
| Alternative hip hop | 3.26× | Music & Radio |
| Old Navy | 2.09× | Fashion & Accessoires |
| PHP | 3.72× | Technology & Electronics |
| Makeup Tutorials | 3.52× | Beauty & Wellness |
| Electronic music | 1.85× | Music & Radio |
| Health And Beauty | 3.35× | Beauty & Wellness |
| College football | 2.27× | Sports |
| Lowe's | 1.81× | Shopping |
| Underground hip hop | 3.18× | Music & Radio |
| Macy's | 1.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.41 |
| Convenience Orientation | PREMIUM | 1.39 |
| Extroversion | THRILL | 1.33 |
| Career Orientation | POWER | 1.33 |
| Social Media Usage | JOY | 1.29 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 13.0% |
| Poland | 10.1% |
See BP audiences in other countries
More Fuel / petrol audiences in United States
- Sunoco (9,058,128)
- RaceTrac (7,028,467)
- ExxonMobil (2,820,627)
- Amsoil (1,333,140)
- Ashland Inc. (1,188,209)
Frequently asked questions
How many fans does BP have in United States?
BP has an estimated audience of 14,716,564 people in United States, concentrated in New York and Illinois.
What is the gender split and age of BP fans?
56.1% of BP fans are female, 43.9% are male, with an average age of 30.6 years.
Which brands do BP fans like most?
BP fans show strongest brand affinity for NFL (2.15×), Spotify (2.33×), and NBA (2.3×) over the country average.
Where do BP fans live in United States?
BP fans in United States are most concentrated in New York (reach 1,728,900), Illinois (reach 1,531,244), and North Carolina (reach 1,161,507). These three regions account for the largest share of the active audience.
What other brands do BP fans also like?
Beyond BP itself, the audience over-indexes on Spotify (2.33×), NBA (2.3×), Energy (2.54×), and American football (2.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.