Alternative hip hop Audience in United States

Alternative hip hop logo

Alternative hip hop has an estimated audience of 31,863,542 people in United States. 46.9% are female, 53.1% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: Underground hip hop, West Coast hip hop, French hip hop, Country rap, Japanese hip hop.

The average Alternative hip hop fan in United States is 31.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Underground hip hop, West Coast hip hop, French hip hop, with strongest over-indexing on Underground hip hop (3.38× the country average). Demographically, the Alternative hip hop audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Alternative hip hop fans

Demographic split for Alternative hip hop audience in United States
MetricValue
Female46.9%
Male53.1%
Average age31.0
Estimated audience size31,863,542

Audience persona

The typical Alternative hip hop fan in United States is balanced, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Underground hip hop.

Top regions in United States

Top regions ranked by reach for Alternative hip hop in United States
RegionReachAffinity
California3,470,1130.99×
Texas2,516,1820.92×
New York1,702,3520.96×
Florida1,687,1360.78×
Georgia1,183,2301.21×
Illinois955,8600.9×
North Carolina931,3020.97×
Pennsylvania870,6930.81×
Ohio781,6200.8×
Virginia750,5750.97×
Michigan746,9720.9×
New Jersey745,0000.92×
Maryland614,4601.12×
Massachusetts529,2700.84×
Arizona496,8920.76×
Tennessee488,5980.76×
Missouri457,7450.89×
Indiana450,1420.77×
Washington436,4860.68×
Alabama402,9680.91×
Louisiana367,3140.89×
Wisconsin361,1780.75×
South Carolina358,0510.75×
Colorado346,4380.69×
Nevada331,3171.08×
Kentucky315,3850.79×
Minnesota313,4780.69×
Oklahoma307,6450.87×
Oregon288,6060.79×
Connecticut255,1280.8×
Kansas213,7600.85×
Arkansas209,7190.8×
Mississippi206,5600.79×
Utah191,2550.67×
Iowa170,8900.65×
West Virginia146,1640.99×
Alaska145,8602.14×
Idaho134,9750.84×
Hawaii128,9380.94×
Nebraska127,7580.8×
Montana127,1521.44×
New Mexico127,0910.8×
South Dakota125,5041.7×
North Dakota122,1991.87×
New Hampshire120,4330.96×
Wyoming118,2382.5×
Rhode Island116,2931.15×
Maine116,2221.02×
Vermont114,3812.04×
Delaware104,1441.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative hip hop audience
BrandAffinityCategory
Underground hip hop3.38×Music & Radio
West Coast hip hop2.66×Music & Radio
French hip hop3.32×Music & Radio
Country rap3.23×Music & Radio
Japanese hip hop3.31×Music & Radio
British hip hop3.18×Music & Radio
Atlanta hip hop3.25×Music & Radio
Chicano rap3.06×Music & Radio
Southern hip hop2.49×Music & Radio
Midwest hip hop3×Music & Radio
Korean hip hop2.92×Music & Radio
Contemporary R&B1.61×Music & Radio
Instant messaging1.52×Internet & Social Media
Funk1.86×Music & Radio
Final Destination1.64×Movies & TV
Christian hip hop2.11×Music & Radio
Electro (music)1.9×Music & Radio
Gangsta rap2.24×Music & Radio
Golden State Warriors1.68×Sports
Curly Hair1.99×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative hip hop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Early Adopter MentalityPOWER1.32
ExtroversionTHRILL1.22
Social Media UsageJOY1.13
Luxury OrientationPREMIUM1.06
Design AffinityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Alternative hip hop
CountryShare
United States27.3%
China6.4%
Japan5.5%

See Alternative hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Alternative hip hop have in United States?

Alternative hip hop has an estimated audience of 31,863,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative hip hop fans?

46.9% of Alternative hip hop fans are female, 53.1% are male, with an average age of 31.0 years.

Which brands do Alternative hip hop fans like most?

Alternative hip hop fans show strongest brand affinity for Underground hip hop (3.38×), West Coast hip hop (2.66×), and French hip hop (3.32×) over the country average.

Where do Alternative hip hop fans live in United States?

Alternative hip hop fans in United States are most concentrated in California (reach 3,470,113), Texas (reach 2,516,182), and New York (reach 1,702,352). These three regions account for the largest share of the active audience.

What other brands do Alternative hip hop fans also like?

Beyond Alternative hip hop itself, the audience over-indexes on West Coast hip hop (2.66×), French hip hop (3.32×), Country rap (3.23×), and Japanese hip hop (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.