A data profile of the people who buy, follow and care about Alternative hip hop in Spain — modelled from more than twelve digital signal sources. Alternative hip hop has an estimated audience of 2,462,890 people in Spain.
The average Alternative hip hop fan in Spain is 32.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Atlanta hip hop, British hip hop, Japanese hip hop, with strongest over-indexing on Atlanta hip hop (5.27× the country average).
Demographically, the Alternative hip hop audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Alternative hip hop fan in Spain is more male, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Atlanta hip hop.
The key figures that characterise the Alternative hip hop profile in Spain.
41.1% are female, 58.9% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 32.7 |
| Estimated audience size | 2,462,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Alternative hip hop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.3% |
| China | 6.4% |
| Japan | 5.5% |
Where the Alternative hip hop audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~70K | 1.14× | |
| 02 | Aragon | ~70K | 1.10× | |
| 03 | Castilla-La Mancha | ~100K | 1.05× | |
| 04 | Balearic Islands | ~70K | 1.05× | |
| 05 | Castile and León | ~100K | 1.01× | |
| 06 | Canary Islands | ~100K | 0.99× | |
| 07 | Galicia | ~100K | 0.98× | |
| 08 | Basque Autonomous Country | ~90K | 0.98× | |
| 09 | Comunidad Valenciana | ~300K | 0.94× | |
| 10 | Andalusia | ~400K | 0.92× | |
| 11 | Community of Madrid | ~400K | 0.92× | |
| 12 | Catalonia | ~400K | 0.91× |
The strongest cross-interests of the Alternative hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlanta hip hop | Music & Radio | 5.27× | ||
| 02 | British hip hop | Music & Radio | 5.17× | ||
| 03 | Japanese hip hop | Music & Radio | 5.15× | ||
| 04 | Country rap | Music & Radio | 5.07× | ||
| 05 | Midwest hip hop | Music & Radio | 4.99× | ||
| 06 | French hip hop | Music & Radio | 4.71× | ||
| 07 | Korean hip hop | Music & Radio | 4.60× | ||
| 08 | Chicano rap | Music & Radio | 4.46× | ||
| 09 | Southern hip hop | Music & Radio | 4.03× | ||
| 10 | Street art | Arts & Culture | 2.93× | ||
| 11 | Ariana Grande | Music & Radio | 2.89× | ||
| 12 | West Coast hip hop | Music & Radio | 2.81× | ||
| 13 | Christian hip hop | Music & Radio | 2.45× | ||
| 14 | Contemporary R&B | Music & Radio | 2.02× | ||
| 15 | Rock and roll | Music & Radio | 1.99× | ||
| 16 | Funk | Music & Radio | 1.95× | ||
| 17 | Electro (music) | Music & Radio | 1.79× | ||
| 18 | Salsa music | Music & Radio | 1.66× | ||
| 19 | Hip hop music | Music & Radio | 1.56× | ||
| 20 | Anime movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.84× |
Alternative hip hop has an estimated audience of 2,462,890 people in Spain, concentrated in Andalusia and Catalonia.
41.1% of Alternative hip hop fans are female, 58.9% are male, with an average age of 32.7 years.
Alternative hip hop fans show strongest brand affinity for Atlanta hip hop (5.27×), British hip hop (5.17×), and Japanese hip hop (5.15×) over the country average.
Alternative hip hop fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Alternative hip hop itself, the audience over-indexes on British hip hop (5.17×), Japanese hip hop (5.15×), Country rap (5.07×), and Midwest hip hop (4.99×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alternative hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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