A data profile of the people who buy, follow and care about Salsa music in Spain — modelled from more than twelve digital signal sources. Salsa music has an estimated audience of 5,053,475 people in Spain.
The average Salsa music fan in Spain is 37.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
The key figures that characterise the Salsa music profile in Spain.
60.0% are female, 40.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.9 |
| Estimated audience size | 5,053,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Salsa music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.4% |
| Spain | 9.7% |
| Mexico | 9.5% |
Where the Salsa music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~40K | 1.27× | |
| 02 | Cantabria | ~70K | 1.08× | |
| 03 | Canary Islands | ~300K | 1.06× | |
| 04 | Navarre | ~70K | 1.06× | |
| 05 | Extremadura | ~100K | 1.04× | |
| 06 | Balearic Islands | ~100K | 1.01× | |
| 07 | Principality of Asturias | ~100K | 1.00× | |
| 08 | Region of Murcia | ~200K | 0.98× | |
| 09 | Aragon | ~100K | 0.98× | |
| 10 | Castilla-La Mancha | ~200K | 0.96× | |
| 11 | Castile and León | ~200K | 0.95× | |
| 12 | Galicia | ~200K | 0.93× | |
| 13 | Basque Autonomous Country | ~200K | 0.93× | |
| 14 | Comunidad Valenciana | ~500K | 0.88× | |
| 15 | Andalusia | ~800K | 0.82× | |
| 16 | Catalonia | ~700K | 0.82× | |
| 17 | Community of Madrid | ~700K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Salsa music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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