Salsa music Audience in Mexico
Salsa music has an estimated audience of 4,927,248 people in Mexico. 52.7% are female, 47.3% are male, average age 31.3.
Demographically, the Salsa music audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic
Demographics of Salsa music fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 31.3 |
| Estimated audience size | 4,927,248 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.16 |
| Travelling | THRILL | 1.02 |
| Extroversion | THRILL | 0.99 |
| Risk Appetite | THRILL | 0.92 |
| Tradition | CONSERVATISM | 0.92 |
| Urban Lifestyle | OPEN | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Spain | 9.7% |
| Mexico | 9.5% |
See Salsa music audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Salsa music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.