Rascasse Audience Intelligence

Salsa music Audience in United States

A data profile of the people who buy, follow and care about Salsa music in United States — modelled from more than twelve digital signal sources. Salsa music has an estimated audience of 13,719,766 people in United States.

#1734among Topic in United States#172in Music & Radio

The average Salsa music fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salsa music profile in United States.

Audience size
13.7M
in United States
Gender
53.9%♀
46.1% male
Age
34.7
average years
Country rank
#2584
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salsa music fans

53.9% are female, 46.1% are male, average age 34.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Salsa music audience in United States
MetricValue
Female53.9%
Male46.1%
Average age34.7
Estimated audience size13,719,766
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Salsa music audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Salsa music audience comes from United States.

Worldwide audience distribution share by country for Salsa music
CountryShare
United States26.4%
Spain9.7%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salsa music audience in United States is strongest.

Fig. 05

Top regions by affinity

Salsa music fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~700K2.10×
02Connecticut~300K2.09×
03New York~1.5M2.05×
04Florida~1.5M1.84×
05Massachusetts~400K1.60×
06Illinois~600K1.42×
07California~2M1.35×
08Pennsylvania~600K1.31×
09Washington, District of Columbia~50K1.16×
10Maryland~300K1.15×
11Rhode Island~50K1.13×
12Texas~1.5M1.08×
13North Carolina~400K1.08×
14Georgia~400K1.06×
15Delaware~40K1.06×
16Virginia~300K1.00×
17New Mexico~70K1.00×
18Vermont~20K0.98×
19South Carolina~200K0.97×
20Nevada~100K0.97×
21Hawaii~60K0.96×
22Alaska~30K0.96×
23Wisconsin~200K0.94×
24Arkansas~100K0.94×
25New Hampshire~50K0.94×
26South Dakota~30K0.93×
27North Dakota~30K0.93×
28Oregon~100K0.92×
29Montana~40K0.92×
30Kentucky~200K0.91×
31Mississippi~100K0.91×
32West Virginia~60K0.91×
33Maine~40K0.91×
34Louisiana~200K0.90×
35Kansas~100K0.90×
36Nebraska~60K0.90×
37Michigan~300K0.89×
38Indiana~200K0.89×
39Oklahoma~100K0.89×
40Idaho~60K0.89×
41Arizona~200K0.88×
42Washington~200K0.87×
43Colorado~200K0.87×
44Minnesota~200K0.87×
45Iowa~100K0.87×
46Utah~100K0.85×
47Ohio~400K0.84×
48Tennessee~200K0.84×
49Alabama~200K0.84×
50Missouri~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Salsa music, United States
0.80×1.00×2.10×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salsa music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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