For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AAdo | 19M | 55.9% | 30.4 | 54.2% | Pop |
| 2 | PPop music | 12M | 2.6% | 32.0 | 52.1% | Musical genre |
| 3 | MMusic videos | 11M | 2.8% | 32.7 | 49.6% | |
| 4 | RRock music | 11M | 2.3% | 32.0 | 48.5% | Musical genre |
| 5 | HHip hop music | 9.9M | 2.5% | 30.2 | 47.1% | Musical genre |
| 6 | LLatin music (genre) | 9.6M | 10.3% | 31.6 | 51.9% | Musical genre |
| 7 | LLatin pop | 9.2M | 10.2% | 30.7 | 55.6% | Musical genre |
| 8 | PPopular music | 9.1M | 2.5% | 31.0 | 50.0% | Musical genre |
| 9 | PParties | 8.7M | 2.3% | 33.9 | 54.0% | |
| 10 | CClassical music | 8.7M | 2.9% | 32.2 | 49.8% | Musical genre |
| 11 | RReggaeton | 8.6M | 7.3% | 30.1 | 51.3% | Musical genre |
| 12 | SSinger-songwriter | 8.1M | 3.5% | 29.4 | 52.7% | Musical genre |
| 13 | RRhythm and blues music | 7.9M | 2.4% | 30.0 | 49.3% | Musical genre |
| 14 | SSex Mex | 7.9M | 54.2% | 22.3 | 20.0% | Rock |
| 15 | HHeavy metal music | 7.7M | 2.4% | 31.6 | 45.7% | Record label |
| 16 | MMusical ensemble | 7.6M | 6.9% | 29.8 | 49.0% | |
| 17 | JJazz music | 7.5M | 2.4% | 30.9 | 50.1% | Musical genre |
| 18 | BBlues music | 7.5M | 2.6% | 30.8 | 49.8% | Musical genre |
| 19 | AAlternative rock | 7.4M | 3.3% | 29.4 | 52.2% | Musical genre |
| 20 | RRegional styles of Mexican music | 7.4M | 35.5% | 29.5 | 51.0% | |
| 21 | CConcerts | 7.1M | 2.0% | 33.9 | 50.2% | |
| 22 | CCountry music | 6.9M | 2.7% | 32.7 | 49.5% | Musical genre |
| 23 | NNightclubs | 6.8M | 2.8% | 34.4 | 47.9% | |
| 24 | NNorteño (music) | 6.8M | 34.8% | 31.9 | 48.0% | Musical genre |
| 25 | RReggae | 6.6M | 4.9% | 29.0 | 47.1% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular music & radio audiences compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each music & radio audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest music & radio audience in Mexico?
Ado currently leads with an estimated audience of 19M people in Mexico.