Popularity ranking · Mexico

The 100 most popular New Waves in Mexico

This curated ranking covers the 100 largest new waves in Mexico, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 163 new waves tracked in Mexico, the 100 ranked here account for the largest measured audience reach. Television, BODEGA and ACTORS lead the list with a combined estimated audience of 2.8M people. Across all 100 entries the average audience size is 40k, and the largest, Television, reaches around 1.9M people in Mexico. Audience size is the estimated number of unique people in Mexico who actively engage with each new wave, derived from search demand signals. Rankings reflect search-behavior signals collected across Mexico and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Television 1.9M 34.0 50.6% New wave
2 BODEGA 749k 33.0 48.7% New wave
3 ACTORS 190k 40.6 82.1% New wave
4 Merchandise 129k 34.7 48.2% New wave
5 Home Front 78k 31.1 41.2% New wave
6 Crows 71k 27.4 61.1% New wave
7 ADULT. 70k 32.4 53.7% New wave
8 Molchat Doma 69k 31.3 33.0% New wave
9 Motorama 55k 27.3 84.4% New wave
10 Spoons 52k 45.5 72.5% New wave
11 shame 50k 30.6 53.9% New wave
12 David Byrne 45k 35.4 29.6% New wave
13 Ought 33k 32.3 44.0% New wave
14 Deeper 32k 28.2 50.3% New wave
15 GosT 30k 0.0 0.0% New wave
16 Fontaines D.C. 29k 27.9 44.1% New wave
17 THUS LOVE 28k 33.0 48.7% New wave
18 Automatic 26k 28.9 56.8% New wave
19 Hotel Lux 24k 0.0 0.0% New wave
20 Twin Tribes 23k 31.3 33.0% New wave
21 Do Nothing 21k 34.2 45.5% New wave
22 Selofan 20k 31.3 33.0% New wave
23 Lebanon Hanover 19k 31.2 27.4% New wave
24 Psyche 19k 39.0 40.8% New wave
25 She Past Away 17k 0.0 0.0% New wave

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular new waves compiled?

Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each new wave by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest new wave in Mexico?

Television currently leads with an estimated audience of 1.9M people in Mexico.

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