Reggae Audience in Mexico
Reggae has an estimated audience of 6,601,568 people in Mexico. 47.1% are female, 52.9% are male, average age 29.0. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Cumbia, Musical ensemble, Harmony, Vocal music, Norteño (music).
The average Reggae fan in Mexico is 29.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Cumbia, Musical ensemble, Harmony, with strongest over-indexing on Cumbia (1.88× the country average). Demographically, the Reggae audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Reggae fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 29.0 |
| Estimated audience size | 6,601,568 |
Audience persona
The typical Reggae fan in Mexico is balanced, around 29.0 years old, with strong Spirituality tendencies and a notable affinity for Cumbia.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,546,742 | 1.71× |
| Distrito Federal | 1,519,556 | 1.75× |
| Jalisco | 568,000 | 1.17× |
| Puebla | 371,096 | 1.06× |
| Baja California | 348,296 | 1.27× |
| Nuevo Leon | 344,904 | 0.87× |
| Veracruz (state) | 332,157 | 0.86× |
| Guanajuato | 303,224 | 0.97× |
| Chiapas | 300,418 | 1.52× |
| Michoacan de Ocampo | 212,724 | 0.93× |
| Oaxaca | 189,082 | 1.03× |
| Tamaulipas | 170,447 | 0.77× |
| Hidalgo | 160,812 | 1.01× |
| Chihuahua | 145,004 | 0.63× |
| Sinaloa | 142,996 | 0.82× |
| Coahuila de Zaragoza | 141,938 | 0.72× |
| Guerrero | 141,488 | 0.84× |
| Yucatan | 139,977 | 1.02× |
| Morelos | 108,844 | 0.95× |
| Nayarit | 69,915 | 1.1× |
| Aguascalientes | 68,626 | 0.82× |
| Baja California Sur | 66,254 | 1.26× |
| Tlaxcala | 65,339 | 0.86× |
| Zacatecas | 62,705 | 0.75× |
| Durango | 62,568 | 0.68× |
| Campeche | 38,713 | 0.77× |
| Colima | 36,929 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cumbia | 1.88× | Music & Radio |
| Musical ensemble | 1.56× | Music & Radio |
| Harmony | 1.69× | Kids & Family |
| Vocal music | 1.78× | Music & Radio |
| Norteño (music) | 1.52× | Music & Radio |
| Orchestra | 1.62× | Music & Radio |
| Quartet | 1.78× | Music & Radio |
| Choir | 1.82× | Home & Garden |
| musica ranchera | 1.52× | Music & Radio |
| Reggae genres | 2.05× | Music & Radio |
| Viral video | 1.51× | Internet & Social Media |
| FIFA Club World Cup | 1.57× | Sports |
| Singing | 1.54× | Music & Radio |
| Romantic music | 2.09× | Music & Radio |
| Musical composition | 1.52× | Music & Radio |
| Rhythm | 1.96× | Music & Radio |
| Attachment theory | 1.52× | Kids & Family |
| Bolero | 1.65× | Music & Radio |
| Romanticism | 1.63× | Politics & Society |
| Polka | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.36 |
| Extroversion | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.17 |
| Risk Appetite | THRILL | 1.17 |
| Travelling | THRILL | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
See Reggae audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
Frequently asked questions
How many fans does Reggae have in Mexico?
Reggae has an estimated audience of 6,601,568 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Reggae fans?
47.1% of Reggae fans are female, 52.9% are male, with an average age of 29.0 years.
Which brands do Reggae fans like most?
Reggae fans show strongest brand affinity for Cumbia (1.88×), Musical ensemble (1.56×), and Harmony (1.69×) over the country average.
Where do Reggae fans live in Mexico?
Reggae fans in Mexico are most concentrated in State of Mexico (reach 1,546,742), Distrito Federal (reach 1,519,556), and Jalisco (reach 568,000). These three regions account for the largest share of the active audience.
What other brands do Reggae fans also like?
Beyond Reggae itself, the audience over-indexes on Musical ensemble (1.56×), Harmony (1.69×), Vocal music (1.78×), and Norteño (music) (1.52×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.