A data profile of the people who buy, follow and care about Reggae in Mexico — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 6,601,568 people in Mexico.
The average Reggae fan in Mexico is 29.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Cumbia, Musical ensemble, Harmony, with strongest over-indexing on Cumbia (1.88× the country average).
Demographically, the Reggae audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Reggae fan in Mexico is balanced, around 29.0 years old, with strong Tradition tendencies and a notable affinity for Cumbia.
The key figures that characterise the Reggae profile in Mexico.
47.1% are female, 52.9% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 29.0 |
| Estimated audience size | 6,601,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Reggae audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
Where the Reggae audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~1.5M | 1.73× | |
| 02 | State of Mexico | ~1.5M | 1.69× | |
| 03 | Chiapas | ~300K | 1.43× | |
| 04 | Baja California | ~300K | 1.24× | |
| 05 | Baja California Sur | ~60K | 1.17× | |
| 06 | Jalisco | ~600K | 1.15× | |
| 07 | Nayarit | ~70K | 1.06× | |
| 08 | Puebla | ~400K | 1.05× | |
| 09 | Oaxaca | ~200K | 1.03× | |
| 10 | Yucatan | ~100K | 1.02× | |
| 11 | Hidalgo | ~200K | 1.00× | |
| 12 | Guanajuato | ~300K | 0.98× | |
| 13 | Morelos | ~100K | 0.97× | |
| 14 | Michoacan de Ocampo | ~200K | 0.95× | |
| 15 | Colima | ~40K | 0.93× | |
| 16 | Tlaxcala | ~70K | 0.92× | |
| 17 | Guerrero | ~200K | 0.90× | |
| 18 | Nuevo Leon | ~300K | 0.88× | |
| 19 | Veracruz (state) | ~300K | 0.88× | |
| 20 | Aguascalientes | ~70K | 0.88× | |
| 21 | Campeche | ~40K | 0.88× | |
| 22 | Zacatecas | ~70K | 0.86× | |
| 23 | Sinaloa | ~100K | 0.85× | |
| 24 | Tamaulipas | ~200K | 0.84× | |
| 25 | Durango | ~80K | 0.82× | |
| 26 | Coahuila de Zaragoza | ~200K | 0.79× | |
| 27 | Chihuahua | ~200K | 0.72× |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romantic music | Music & Radio | 2.09× | ||
| 02 | Reggae genres | Music & Radio | 2.05× | ||
| 03 | Rhythm | Music & Radio | 1.96× | ||
| 04 | Cumbia | Music & Radio | 1.88× | ||
| 05 | Choir | Home & Garden | 1.82× | ||
| 06 | Vocal music | Music & Radio | 1.78× | ||
| 07 | Quartet | Music & Radio | 1.78× | ||
| 08 | Harmony | Kids & Family | 1.69× | ||
| 09 | Bolero | Music & Radio | 1.65× | ||
| 10 | Romanticism | Politics & Society | 1.63× | ||
| 11 | Orchestra | Music & Radio | 1.62× | ||
| 12 | FIFA Club World Cup | Sports | 1.57× | ||
| 13 | Musical ensemble | Music & Radio | 1.56× | ||
| 14 | Polka | Music & Radio | 1.55× | ||
| 15 | Singing | Music & Radio | 1.54× | ||
| 16 | Norteño (music) | Music & Radio | 1.52× | ||
| 17 | musica ranchera | Music & Radio | 1.52× | ||
| 18 | Musical composition | Music & Radio | 1.52× | ||
| 19 | Attachment theory | Kids & Family | 1.52× | ||
| 20 | Viral video | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Extroversion | THRILL | 1.22× | |
| Patriotism | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.70× | |
| Career Orientation | POWER | 0.71× |
Reggae has an estimated audience of 6,601,568 people in Mexico, concentrated in State of Mexico and Distrito Federal.
47.1% of Reggae fans are female, 52.9% are male, with an average age of 29.0 years.
Reggae fans show strongest brand affinity for Cumbia (1.88×), Musical ensemble (1.56×), and Harmony (1.69×) over the country average.
Reggae fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Reggae itself, the audience over-indexes on Musical ensemble (1.56×), Harmony (1.69×), Vocal music (1.78×), and Norteño (music) (1.52×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.