Quartet Audience in Mexico
Quartet has an estimated audience of 4,585,748 people in Mexico. 46.1% are female, 53.9% are male, average age 30.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (275.79× the country average). Demographically, the Quartet audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic
Demographics of Quartet fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 30.3 |
| Estimated audience size | 4,585,748 |
Audience persona
The typical Quartet fan in Mexico is balanced, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Quartet fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 275.79× | Shopping |
| Costa Rica | 408.57× | Travel & Leisure |
| Game consoles | 183.86× | Technology & Electronics |
| Catholic Church | 144.02× | Politics & Society |
| Mobile game | 79.36× | Games |
| Sarcasm | 88.87× | Politics & Society |
| Travel agency | 88.87× | Travel & Leisure |
| Banana | 68.44× | Food & Beverages |
| Broadcasting of sports events | 97.04× | Movies & TV |
| El País | 61.29× | News |
| Valentine's Day | 98.98× | Kids & Family |
| Exfoliation (cosmetology) | 109.55× | Beauty & Wellness |
| Dentistry | 53.12× | Business & Career |
| Freeware | 34.73× | Technology & Electronics |
| Sexology | 42.9× | Kids & Family |
| Orange (fruit) | 57.2× | Food & Beverages |
| Multi-level marketing | 50.05× | Business & Career |
| Daily Horoscope | 488.39× | Internet & Social Media |
| Pilsner | 54.14× | Food & Beverages |
| Breastfeeding | 38.82× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 29.85 |
| Travelling | THRILL | 22.99 |
| Urban Lifestyle | OPEN | 4.73 |
| Risk Appetite | THRILL | 2.04 |
| Mindfulness | BALANCE | 1.67 |
| Patriotism | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Mexico | 20.4% |
| Italy | 7.1% |
See Quartet audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Quartet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.