A data profile of the people who buy, follow and care about Mobile game in Mexico — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 4,779,135 people in Mexico.
The average Mobile game fan in Mexico is 34.4 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Liga MX, Music, Consumer electronics, with strongest over-indexing on Liga MX (74.96× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Mobile game fan in Mexico is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Liga MX.
The key figures that characterise the Mobile game profile in Mexico.
45.5% are female, 54.5% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 34.4 |
| Estimated audience size | 4,779,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Mobile game audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~200K | 1.20× | |
| 02 | Yucatan | ~100K | 1.10× | |
| 03 | Nuevo Leon | ~300K | 1.08× | |
| 04 | Distrito Federal | ~700K | 1.06× | |
| 05 | Chihuahua | ~200K | 1.05× | |
| 06 | Campeche | ~40K | 1.02× | |
| 07 | Colima | ~30K | 1.02× | |
| 08 | Veracruz (state) | ~300K | 1.01× | |
| 09 | Coahuila de Zaragoza | ~100K | 1.01× | |
| 10 | Durango | ~70K | 1.01× | |
| 11 | Baja California Sur | ~40K | 1.01× | |
| 12 | Zacatecas | ~60K | 1.00× | |
| 13 | Tlaxcala | ~50K | 1.00× | |
| 14 | Jalisco | ~300K | 0.99× | |
| 15 | Michoacan de Ocampo | ~200K | 0.99× | |
| 16 | Nayarit | ~50K | 0.99× | |
| 17 | Morelos | ~80K | 0.98× | |
| 18 | Puebla | ~200K | 0.97× | |
| 19 | Guanajuato | ~200K | 0.97× | |
| 20 | Aguascalientes | ~60K | 0.97× | |
| 21 | Sinaloa | ~100K | 0.96× | |
| 22 | Hidalgo | ~100K | 0.96× | |
| 23 | State of Mexico | ~600K | 0.95× | |
| 24 | Chiapas | ~100K | 0.95× | |
| 25 | Guerrero | ~100K | 0.95× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video games | Games | 92.41× | ||
| 02 | Games | Games | 86.52× | ||
| 03 | Consumer electronics | Technology & Electronics | 86.00× | ||
| 04 | Video | Movies & TV | 85.62× | ||
| 05 | Movies | Movies & TV | 85.17× | ||
| 06 | YouTube | Movies & TV | 84.98× | ||
| 07 | Arts and music | Arts & Culture | 84.28× | ||
| 08 | Music | Business & Career | 83.25× | ||
| 09 | Sports | Sports | 83.04× | ||
| 10 | Sports and outdoors | Sports | 82.98× | ||
| 11 | Shopping and fashion | Shopping | 82.57× | ||
| 12 | Business and industry | Business & Career | 82.23× | ||
| 13 | Food and drink | Food & Beverages | 82.14× | ||
| 14 | Online shopping | Shopping | 81.90× | ||
| 15 | Food | Food & Beverages | 81.84× | ||
| 16 | TV | Movies & TV | 81.20× | ||
| 17 | Fitness and wellness | Sports | 81.07× | ||
| 18 | Shopping | Shopping | 81.07× | ||
| 19 | Reading | Literature | 80.63× | ||
| 20 | Liga MX | Sports | 74.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 58.44× | |
| Social Media Usage | JOY | 47.81× | |
| Pet Ownership | JOY | 43.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 8.49× | |
| Career Orientation | POWER | 8.82× | |
| Early Adopter Mentality | POWER | 14.13× |
Mobile game has an estimated audience of 4,779,135 people in Mexico, concentrated in Distrito Federal and State of Mexico.
45.5% of Mobile game fans are female, 54.5% are male, with an average age of 34.4 years.
Mobile game fans show strongest brand affinity for Liga MX (74.96×), Music (83.25×), and Consumer electronics (86×) over the country average.
Mobile game fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~600K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on Music (83.25×), Consumer electronics (86×), Fitness and wellness (81.07×), and Movies (85.17×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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