Mobile game Audience in Mexico
Mobile game has an estimated audience of 4,779,135 people in Mexico. 45.5% are female, 54.5% are male, average age 34.4. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Liga MX, Music, Consumer electronics, Fitness and wellness, Movies.
The average Mobile game fan in Mexico is 34.4 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Liga MX, Music, Consumer electronics, with strongest over-indexing on Liga MX (74.96× the country average). Demographically, the Mobile game audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 34.4 |
| Estimated audience size | 4,779,135 |
Audience persona
The typical Mobile game fan in Mexico is balanced, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Liga MX.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 685,659 | 1.09× |
| State of Mexico | 608,966 | 0.93× |
| Jalisco | 343,727 | 0.97× |
| Nuevo Leon | 327,685 | 1.14× |
| Veracruz (state) | 286,079 | 1.02× |
| Baja California | 282,992 | 1.43× |
| Puebla | 237,706 | 0.94× |
| Guanajuato | 207,287 | 0.92× |
| Chihuahua | 189,097 | 1.14× |
| Michoacan de Ocampo | 158,400 | 0.96× |
| Coahuila de Zaragoza | 148,148 | 1.03× |
| Yucatan | 129,555 | 1.31× |
| Chiapas | 110,901 | 0.77× |
| Sinaloa | 110,844 | 0.87× |
| Hidalgo | 97,811 | 0.84× |
| Guerrero | 74,995 | 0.62× |
| Morelos | 72,574 | 0.88× |
| Durango | 71,786 | 1.08× |
| Zacatecas | 59,881 | 0.99× |
| Tlaxcala | 54,787 | 1× |
| Aguascalientes | 48,207 | 0.79× |
| Nayarit | 41,629 | 0.9× |
| Baja California Sur | 41,598 | 1.09× |
| Campeche | 41,245 | 1.13× |
| Colima | 35,309 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 74.96× | Sports |
| Music | 83.25× | Business & Career |
| Consumer electronics | 86× | Technology & Electronics |
| Fitness and wellness | 81.07× | Sports |
| Movies | 85.17× | Movies & TV |
| Sports | 83.04× | Sports |
| Arts and music | 84.28× | Arts & Culture |
| Games | 86.52× | Games |
| Sports and outdoors | 82.98× | Sports |
| YouTube | 84.98× | Movies & TV |
| Video | 85.62× | Movies & TV |
| Video games | 92.41× | Games |
| Food and drink | 82.14× | Food & Beverages |
| Shopping and fashion | 82.57× | Shopping |
| Business and industry | 82.23× | Business & Career |
| Food | 81.84× | Food & Beverages |
| Shopping | 81.07× | Shopping |
| Online shopping | 81.9× | Shopping |
| TV | 81.2× | Movies & TV |
| Reading | 80.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.23 |
| Early Adopter Mentality | POWER | 1.19 |
| Risk Appetite | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
| Urban Lifestyle | OPEN | 1.03 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in Mexico
- Video games (12,335,172)
- First-person shooter games (6,966,565)
- Online games (6,102,221)
- Card games (4,221,915)
- Role-playing games (4,103,106)
Frequently asked questions
How many fans does Mobile game have in Mexico?
Mobile game has an estimated audience of 4,779,135 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Mobile game fans?
45.5% of Mobile game fans are female, 54.5% are male, with an average age of 34.4 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for Liga MX (74.96×), Music (83.25×), and Consumer electronics (86×) over the country average.
Where do Mobile game fans live in Mexico?
Mobile game fans in Mexico are most concentrated in Distrito Federal (reach 685,659), State of Mexico (reach 608,966), and Jalisco (reach 343,727). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on Music (83.25×), Consumer electronics (86×), Fitness and wellness (81.07×), and Movies (85.17×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.