A data profile of the people who buy, follow and care about Video in Mexico — modelled from more than twelve digital signal sources. Video has an estimated audience of 14,407,294 people in Mexico.
The average Video fan in Mexico is 34.3 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (338.32× the country average).
Demographically, the Video audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Video fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Video profile in Mexico.
49.0% are female, 51.0% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 34.3 |
| Estimated audience size | 14,407,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Video audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michoacan de Ocampo | ~800K | 1.50× | |
| 02 | Guerrero | ~500K | 1.27× | |
| 03 | Guanajuato | ~900K | 1.26× | |
| 04 | Puebla | ~900K | 1.16× | |
| 05 | Coahuila de Zaragoza | ~500K | 1.12× | |
| 06 | Jalisco | ~1M | 1.11× | |
| 07 | Chiapas | ~500K | 1.09× | |
| 08 | Distrito Federal | ~2M | 1.08× | |
| 09 | Zacatecas | ~200K | 1.06× | |
| 10 | Durango | ~200K | 1.05× | |
| 11 | Chihuahua | ~500K | 1.01× | |
| 12 | Tlaxcala | ~200K | 0.97× | |
| 13 | Veracruz (state) | ~800K | 0.96× | |
| 14 | Baja California | ~600K | 0.95× | |
| 15 | Nayarit | ~100K | 0.95× | |
| 16 | Hidalgo | ~300K | 0.94× | |
| 17 | Morelos | ~200K | 0.91× | |
| 18 | Nuevo Leon | ~800K | 0.90× | |
| 19 | State of Mexico | ~1.5M | 0.85× | |
| 20 | Aguascalientes | ~200K | 0.84× | |
| 21 | Yucatan | ~200K | 0.83× | |
| 22 | Colima | ~70K | 0.77× | |
| 23 | Baja California Sur | ~90K | 0.74× | |
| 24 | Campeche | ~70K | 0.68× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 549.91× | ||
| 02 | Costa Rica | Travel & Leisure | 512.18× | ||
| 03 | Shopping and fashion | Shopping | 338.32× | ||
| 04 | Game consoles | Technology & Electronics | 198.74× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 154.33× | ||
| 06 | Catholic Church | Politics & Society | 140.25× | ||
| 07 | Valentine's Day | Kids & Family | 118.84× | ||
| 08 | Sarcasm | Politics & Society | 97.04× | ||
| 09 | Travel agency | Travel & Leisure | 88.40× | ||
| 10 | Broadcasting of sports events | Movies & TV | 86.41× | ||
| 11 | Mobile game | Games | 85.62× | ||
| 12 | Banana | Food & Beverages | 67.80× | ||
| 13 | El País | News | 63.14× | ||
| 14 | Dentistry | Business & Career | 57.83× | ||
| 15 | Pilsner | Food & Beverages | 57.16× | ||
| 16 | Orange (fruit) | Food & Beverages | 51.18× | ||
| 17 | Multi-level marketing | Business & Career | 48.52× | ||
| 18 | Sexology | Kids & Family | 43.20× | ||
| 19 | Breastfeeding | Kids & Family | 37.89× | ||
| 20 | Freeware | Technology & Electronics | 35.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.74× | |
| Travelling | THRILL | 23.04× | |
| Urban Lifestyle | OPEN | 4.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.92× |
Video has an estimated audience of 14,407,294 people in Mexico, concentrated in Distrito Federal and State of Mexico.
49.0% of Video fans are female, 51.0% are male, with an average age of 34.3 years.
Video fans show strongest brand affinity for Shopping and fashion (338.32×), Costa Rica (512.18×), and Game consoles (198.74×) over the country average.
Video fans in Mexico are most concentrated in Distrito Federal (reach ~2M), State of Mexico (reach ~1.5M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Costa Rica (512.18×), Game consoles (198.74×), Catholic Church (140.25×), and Mobile game (85.62×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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