A data profile of the people who buy, follow and care about Video in United Kingdom — modelled from more than twelve digital signal sources. Video has an estimated audience of 18,575,500 people in United Kingdom.
The average Video fan in United Kingdom is 43.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, YouTube, with strongest over-indexing on Wikipedia (3.25× the country average).
Demographically, the Video audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Video fan in United Kingdom is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Video profile in United Kingdom.
49.9% are female, 50.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 43.2 |
| Estimated audience size | 18,575,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Video audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.45× | |
| 02 | Yorkshire and the Humber | ~2M | 1.32× | |
| 03 | East of England | ~2M | 1.15× | |
| 04 | North East | ~800K | 1.07× | |
| 05 | Wales | ~1M | 1.05× | |
| 06 | England | ~14M | 1.04× | |
| 07 | Northern Ireland | ~600K | 1.00× | |
| 08 | South East | ~2.5M | 0.94× | |
| 09 | Scotland | ~1.5M | 0.91× | |
| 10 | South West | ~1.5M | 0.84× | |
| 11 | East Midlands | ~1M | 0.78× | |
| 12 | North West | ~900K | 0.47× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.25× | ||
| 02 | Sketch comedy | Movies & TV | 2.85× | ||
| 03 | Satire | Literature | 2.46× | ||
| 04 | Esso | Cars & Mobility | 2.43× | ||
| 05 | Margot Robbie | Movies & TV | 2.36× | ||
| 06 | Adoption | Kids & Family | 2.34× | ||
| 07 | Risk management | Business & Career | 2.24× | ||
| 08 | Betfair | Games | 2.23× | ||
| 09 | Hobby | Home & Garden | 2.01× | ||
| 10 | Internet & Social Media | 1.91× | |||
| 11 | Refrigerator | Home & Garden | 1.91× | ||
| 12 | William Hill (bookmaker) | Games | 1.90× | ||
| 13 | Dentistry | Business & Career | 1.89× | ||
| 14 | Breaking news | Movies & TV | 1.86× | ||
| 15 | Movie theater | Movies & TV | 1.82× | ||
| 16 | Mobile home | Cars & Mobility | 1.76× | ||
| 17 | Distilled beverage | Food & Beverages | 1.65× | ||
| 18 | Google Maps | Internet & Social Media | 1.62× | ||
| 19 | Volunteering | Politics & Society | 1.59× | ||
| 20 | YouTube | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× |
Video has an estimated audience of 18,575,500 people in United Kingdom, concentrated in England and South East.
49.9% of Video fans are female, 50.1% are male, with an average age of 43.2 years.
Video fans show strongest brand affinity for Wikipedia (3.25×), Hobby (2.01×), and YouTube (1.51×) over the country average.
Video fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Hobby (2.01×), YouTube (1.51×), WhatsApp (1.91×), and Breaking news (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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