Video Audience in United Kingdom
Video has an estimated audience of 18,575,500 people in United Kingdom. 49.9% are female, 50.1% are male, average age 43.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, WhatsApp, Weddings, Betfair, TUI.
The average Video fan in United Kingdom is 43.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, WhatsApp, Weddings, with strongest over-indexing on Hobby (1.96× the country average). Demographically, the Video audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 43.2 |
| Estimated audience size | 18,575,500 |
Audience persona
The typical Video fan in United Kingdom is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,931,625 | 1.04× |
| South East | 2,341,571 | 0.94× |
| Yorkshire and the Humber | 1,978,161 | 1.33× |
| East of England | 1,946,864 | 1.15× |
| Scotland | 1,512,995 | 0.9× |
| South West | 1,280,613 | 0.84× |
| West Midlands | 1,153,627 | 1.45× |
| Wales | 1,113,285 | 1.05× |
| East Midlands | 1,016,682 | 0.78× |
| North West | 900,147 | 0.45× |
| North East | 773,322 | 1.07× |
| Northern Ireland | 572,964 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.96× | Home & Garden |
| 2.02× | Internet & Social Media | |
| Weddings | 1.77× | Kids & Family |
| Betfair | 2.56× | Games |
| TUI | 1.83× | Travel & Leisure |
| William Hill (bookmaker) | 1.85× | Games |
| Distilled beverage | 1.69× | Food & Beverages |
| Luxury yacht | 2.79× | Travel & Leisure |
| TripAdvisor | 1.81× | Travel & Leisure |
| DeviantArt | 3.15× | Internet & Social Media |
| Home business | 3.34× | Business & Career |
| Expensive Taste | 2.11× | Business & Career |
| Satire | 2.11× | Literature |
| Refrigerator | 1.83× | Home & Garden |
| Movie theater | 2.07× | Movies & TV |
| Mango | 2.99× | Shopping |
| Purchase discount | 2.78× | Shopping |
| Ticketmaster | 1.58× | Travel & Leisure |
| Wikipedia | 1.57× | Internet & Social Media |
| Dentistry | 2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.22 |
| Luxury Orientation | PREMIUM | 1.12 |
| Travelling | THRILL | 1.1 |
| Mindfulness | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.07 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Video have in United Kingdom?
Video has an estimated audience of 18,575,500 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Video fans?
49.9% of Video fans are female, 50.1% are male, with an average age of 43.2 years.
Which brands do Video fans like most?
Video fans show strongest brand affinity for Hobby (1.96×), WhatsApp (2.02×), and Weddings (1.77×) over the country average.
Where do Video fans live in United Kingdom?
Video fans in United Kingdom are most concentrated in England (reach 13,931,625), South East (reach 2,341,571), and Yorkshire and the Humber (reach 1,978,161). These three regions account for the largest share of the active audience.
What other brands do Video fans also like?
Beyond Video itself, the audience over-indexes on WhatsApp (2.02×), Weddings (1.77×), Betfair (2.56×), and TUI (1.83×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.