Video Audience in France
Video has an estimated audience of 17,945,220 people in France. 47.9% are female, 52.1% are male, average age 43.6. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Orange, Google News, Real property, Crédit Mutuel, Fnac.
The average Video fan in France is 43.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Orange, Google News, Real property, with strongest over-indexing on Orange (2.87× the country average). Demographically, the Video audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.6 |
| Estimated audience size | 17,945,220 |
Audience persona
The typical Video fan in France is balanced, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Orange.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,626,537 | 1.13× |
| Hauts-de-France | 2,340,285 | 1.48× |
| Auvergne-Rhône-Alpes | 2,123,366 | 1.01× |
| Grand Est | 1,696,522 | 1.17× |
| Nouvelle-Aquitaine | 1,482,256 | 0.94× |
| Occitanie | 1,478,647 | 0.95× |
| Provence-Alpes-Côte d'Azur | 1,301,550 | 0.98× |
| Pays de la Loire | 904,938 | 0.91× |
| Normandy | 865,329 | 0.99× |
| Bourgogne-Franche-Comté | 712,021 | 0.98× |
| Brittany | 700,424 | 0.8× |
| Centre-Val de Loire | 638,003 | 0.94× |
| Corsica | 64,300 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.87× | Technology & Electronics |
| Google News | 2.27× | News |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.38× | Business & Career |
| Fnac | 2.2× | Shopping |
| Voici | 2.59× | News |
| Foot Mercato | 2.33× | Sports |
| Anthropology | 2.64× | Business & Career |
| Happiness | 1.91× | Health |
| Conforama | 1.84× | Home & Garden |
| France Info | 2.07× | Movies & TV |
| Free Mobile | 2.12× | Technology & Electronics |
| Germany | 2.2× | Travel & Leisure |
| Hairstyle | 1.96× | Beauty & Wellness |
| RC Lens | 2.37× | Sports |
| Tinder | 3.9× | Internet & Social Media |
| Western Union | 2.92× | Business & Career |
| Lodging | 2.47× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
| Improvisation | 4.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Quality Awareness | PREMIUM | 1.34 |
| Extroversion | THRILL | 1.33 |
| Mindfulness | BALANCE | 1.29 |
| Patriotism | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Video have in France?
Video has an estimated audience of 17,945,220 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Video fans?
47.9% of Video fans are female, 52.1% are male, with an average age of 43.6 years.
Which brands do Video fans like most?
Video fans show strongest brand affinity for Orange (2.87×), Google News (2.27×), and Real property (2.42×) over the country average.
Where do Video fans live in France?
Video fans in France are most concentrated in Île-de-France (reach 3,626,537), Hauts-de-France (reach 2,340,285), and Auvergne-Rhône-Alpes (reach 2,123,366). These three regions account for the largest share of the active audience.
What other brands do Video fans also like?
Beyond Video itself, the audience over-indexes on Google News (2.27×), Real property (2.42×), Crédit Mutuel (2.38×), and Fnac (2.2×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.