A data profile of the people who buy, follow and care about Video in France — modelled from more than twelve digital signal sources. Video has an estimated audience of 17,945,220 people in France.
The average Video fan in France is 43.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (233.23× the country average).
Demographically, the Video audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Video fan in France is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Video profile in France.
47.9% are female, 52.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.6 |
| Estimated audience size | 17,945,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Video audience comes from France.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~2.5M | 1.48× | |
| 02 | Grand Est | ~1.5M | 1.17× | |
| 03 | Île-de-France | ~3.5M | 1.13× | |
| 04 | Auvergne-Rhône-Alpes | ~2M | 1.01× | |
| 05 | Normandy | ~900K | 0.99× | |
| 06 | Provence-Alpes-Côte d'Azur | ~1.5M | 0.98× | |
| 07 | Bourgogne-Franche-Comté | ~700K | 0.98× | |
| 08 | Occitanie | ~1.5M | 0.95× | |
| 09 | Nouvelle-Aquitaine | ~1.5M | 0.94× | |
| 10 | Centre-Val de Loire | ~600K | 0.94× | |
| 11 | Pays de la Loire | ~900K | 0.91× | |
| 12 | Brittany | ~700K | 0.80× | |
| 13 | Corsica | ~70K | 0.74× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 233.23× | ||
| 02 | Selfridges | Shopping | 194.64× | ||
| 03 | Christmas Gift | Kids & Family | 33.90× | ||
| 04 | Christmas tree | Kids & Family | 23.82× | ||
| 05 | Broadcasting of sports events | Movies & TV | 21.22× | ||
| 06 | Zoom lens | Technology & Electronics | 17.61× | ||
| 07 | Kitchen garden | Home & Garden | 16.14× | ||
| 08 | Dentistry | Business & Career | 16.14× | ||
| 09 | Girl power | Politics & Society | 12.54× | ||
| 10 | Breast Cancer awareness | Health | 12.29× | ||
| 11 | Hormone | Health | 12.16× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.25× | ||
| 13 | Sustainable products | Politics & Society | 7.64× | ||
| 14 | Burnout (psychology) | Health | 7.53× | ||
| 15 | New Testament | Politics & Society | 7.07× | ||
| 16 | Improvisation | Music & Radio | 5.68× | ||
| 17 | Google Drive | Technology & Electronics | 2.36× | ||
| 18 | Google Maps | Internet & Social Media | 2.17× | ||
| 19 | Innovation | Business & Career | 1.90× | ||
| 20 | EBay | Shopping | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.41× | |
| Mindfulness | BALANCE | 2.22× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Video has an estimated audience of 17,945,220 people in France, concentrated in Île-de-France and Hauts-de-France.
47.9% of Video fans are female, 52.1% are male, with an average age of 43.6 years.
Video fans show strongest brand affinity for Love & Sex (233.23×), Christmas Gift (33.9×), and Broadcasting of sports events (21.22×) over the country average.
Video fans in France are most concentrated in Île-de-France (reach ~3.5M), Hauts-de-France (reach ~2.5M), and Auvergne-Rhône-Alpes (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Christmas Gift (33.9×), Broadcasting of sports events (21.22×), Kitchen garden (16.14×), and Christmas tree (23.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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