Video Audience in Spain
Video has an estimated audience of 15,062,247 people in Spain. 51.6% are female, 48.4% are male, average age 46.2. Top brand affinities: MSN, Iberia (airline), Dentistry, Movistar, Julio Iglesias.
Top brand affinities include MSN, Iberia (airline), Dentistry, with strongest over-indexing on MSN (3.23× the country average). Demographically, the Video audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 46.2 |
| Estimated audience size | 15,062,247 |
Audience persona
The typical Video fan in Spain is balanced, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.23× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Dentistry | 4.03× | Business & Career |
| Movistar | 2.2× | Technology & Electronics |
| Julio Iglesias | 2.25× | Music & Radio |
| Aldi | 2.16× | Shopping |
| TripAdvisor | 2.6× | Travel & Leisure |
| Livemusic | 2.9× | Music & Radio |
| 1.69× | Internet & Social Media | |
| Stradivarius | 2.07× | Shopping |
| Conforama | 2.61× | Home & Garden |
| CAC 40 | 2.2× | Business & Career |
| Wedding dress | 2.79× | Fashion & Accessoires |
| Orange | 2.28× | Technology & Electronics |
| Mapfre | 2.1× | Business & Career |
| Logitravel | 2.99× | Travel & Leisure |
| Player versus player | 4.57× | Games |
| Girona | 2.21× | Sports |
| Mobile game | 1.62× | Games |
| Lunch | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| Need for Security | CONSERVATISM | 1.11 |
| Travelling | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.95 |
| Convenience Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.