A data profile of the people who buy, follow and care about Video in Spain — modelled from more than twelve digital signal sources. Video has an estimated audience of 15,062,247 people in Spain.
Video has an estimated audience of 15,062,247 people in Spain. 51.6% are female, 48.4% are male, average age 46.2. Top brand affinities: Iberia (airline), WhatsApp, Betfair, Satire, Distilled beverage.
Top brand affinities include Iberia (airline), WhatsApp, Betfair, with strongest over-indexing on Iberia (airline) (2.63× the country average).
Demographically, the Video audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Video fan in Spain is balanced, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Video profile in Spain.
51.6% are female, 48.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 46.2 |
| Estimated audience size | 15,062,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Video audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.54× | ||
| 02 | Betfair | Games | 4.09× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.98× | ||
| 04 | Internet & Social Media | 2.74× | |||
| 05 | Iberia (airline) | Travel & Leisure | 2.63× | ||
| 06 | Refrigerator | Home & Garden | 2.51× | ||
| 07 | Volunteering | Politics & Society | 2.36× | ||
| 08 | Distilled beverage | Food & Beverages | 2.34× | ||
| 09 | Video hosting service | Technology & Electronics | 2.21× | ||
| 10 | Mango | Shopping | 2.10× | ||
| 11 | Badoo | Internet & Social Media | 2.09× | ||
| 12 | Charity and causes | Business & Career | 1.95× | ||
| 13 | Travel website | Travel & Leisure | 1.93× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.78× | ||
| 15 | Aldi | Shopping | 1.64× | ||
| 16 | IBEX 35 | Business & Career | 1.57× | ||
| 17 | Movistar+ | Movies & TV | 1.55× | ||
| 18 | Movistar | Technology & Electronics | 1.52× | ||
| 19 | Caixabank | Business & Career | 1.51× | ||
| 20 | Stradivarius | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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