A data profile of the people who buy, follow and care about Badoo in Spain — modelled from more than twelve digital signal sources. Badoo has an estimated audience of 5,329,200 people in Spain.
Badoo has an estimated audience of 5,329,200 people in Spain. 39.8% are female, 60.2% are male, average age 39.8. Top brand affinities: Meetic, Online dating service, Tinder, Social network, Humour.
Top brand affinities include Meetic, Online dating service, Tinder, with strongest over-indexing on Meetic (14.86× the country average).
Demographically, the Badoo audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Badoo fan in Spain is more male, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Meetic.
The key figures that characterise the Badoo profile in Spain.
39.8% are female, 60.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 39.8 |
| Estimated audience size | 5,329,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 17% |
of the worldwide Badoo audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 12.7% |
| Poland | 10.3% |
| Hungary | 6.9% |
The strongest cross-interests of the Badoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online dating service | Internet & Social Media | 23.28× | ||
| 02 | Flirting | Kids & Family | 16.91× | ||
| 03 | Meetic | Internet & Social Media | 14.86× | ||
| 04 | Tinder | Internet & Social Media | 8.36× | ||
| 05 | Orange | Technology & Electronics | 4.56× | ||
| 06 | Vodafone | Technology & Electronics | 3.72× | ||
| 07 | Social network | Internet & Social Media | 3.53× | ||
| 08 | La Caixa | Business & Career | 3.41× | ||
| 09 | Humour | Literature | 3.25× | ||
| 10 | Broadcasting | Movies & TV | 3.18× | ||
| 11 | Telecommunication | Technology & Electronics | 3.00× | ||
| 12 | Android (operating system) | Technology & Electronics | 2.98× | ||
| 13 | Mobile app | Technology & Electronics | 2.74× | ||
| 14 | Comedy movies | Movies & TV | 2.64× | ||
| 15 | Iberia (airline) | Travel & Leisure | 2.43× | ||
| 16 | Europe | Travel & Leisure | 2.35× | ||
| 17 | Televisions | Technology & Electronics | 2.30× | ||
| 18 | Madrid | Travel & Leisure | 2.09× | ||
| 19 | Spain | Travel & Leisure | 2.00× | ||
| 20 | Real Madrid C.F. | Sports | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Social Media Usage | JOY | 1.29× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.51× | |
| Design Affinity | PREMIUM | 0.70× | |
| Risk Appetite | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Badoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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