Badoo Audience in Spain
Badoo has an estimated audience of 5,272,196 people in Spain. 39.8% are female, 60.2% are male, average age 39.8. Top brand affinities: Meetic, Online dating service, Tinder, Social network, Real Madrid C.F..
Top brand affinities include Meetic, Online dating service, Tinder, with strongest over-indexing on Meetic (14.86× the country average). Demographically, the Badoo audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Audience demographics of Badoo
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 39.8 |
| Estimated audience size | 5,272,196 |
Audience persona
The typical Badoo fan in Spain is more male, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Meetic.
Top brand affinities of Badoo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meetic | 14.86× | Internet & Social Media |
| Online dating service | 23.28× | Internet & Social Media |
| Tinder | 8.36× | Internet & Social Media |
| Social network | 3.53× | Internet & Social Media |
| Real Madrid C.F. | 1.83× | Sports |
| Humour | 3.25× | Literature |
| La Caixa | 3.41× | Business & Career |
| Orange | 4.56× | Technology & Electronics |
| Android (operating system) | 2.98× | Technology & Electronics |
| Spain | 2× | Travel & Leisure |
| Vodafone | 3.72× | Technology & Electronics |
| Comedy movies | 2.64× | Movies & TV |
| Europe | 2.35× | Travel & Leisure |
| Iberia (airline) | 2.43× | Travel & Leisure |
| Telecommunication | 3× | Technology & Electronics |
| Televisions | 2.3× | Technology & Electronics |
| Broadcasting | 3.18× | Movies & TV |
| Madrid | 2.09× | Travel & Leisure |
| Flirting | 16.91× | Kids & Family |
| Mobile app | 2.74× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Social Media Usage | JOY | 1.29 |
| Need for Security | CONSERVATISM | 1.25 |
| Creativity | OPEN | 1.15 |
| Travelling | THRILL | 1.11 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 12.7% |
| Poland | 10.5% |
| Hungary | 7.0% |
See Badoo audiences in other countries
More Search engine audiences in Spain
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- Ecosia (324,319)
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Badoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.