A data profile of the people who buy, follow and care about Tinder in Spain — modelled from more than twelve digital signal sources. Tinder has an estimated audience of 2,860,433 people in Spain.
The average Tinder fan in Spain is 33.3 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Badoo, Movie theater, Real Madrid C.F., with strongest over-indexing on Badoo (5.89× the country average).
Demographically, the Tinder audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tinder fan in Spain is balanced, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Badoo.
The key figures that characterise the Tinder profile in Spain.
45.9% are female, 54.1% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 33.3 |
| Estimated audience size | 2,860,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Tinder audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.6% |
| Brazil | 10.0% |
| Italy | 6.0% |
Where the Tinder audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~200K | 1.41× | |
| 02 | Navarre | ~40K | 1.24× | |
| 03 | Principality of Asturias | ~80K | 1.20× | |
| 04 | Basque Autonomous Country | ~100K | 1.15× | |
| 05 | Extremadura | ~70K | 1.14× | |
| 06 | Canary Islands | ~100K | 1.05× | |
| 07 | Castile and León | ~100K | 1.05× | |
| 08 | Aragon | ~80K | 1.04× | |
| 09 | Cantabria | ~40K | 1.02× | |
| 10 | Region of Murcia | ~100K | 1.01× | |
| 11 | Comunidad Valenciana | ~300K | 0.96× | |
| 12 | Andalusia | ~500K | 0.92× | |
| 13 | Castilla-La Mancha | ~100K | 0.91× | |
| 14 | Balearic Islands | ~70K | 0.87× | |
| 15 | Catalonia | ~400K | 0.72× | |
| 16 | Community of Madrid | ~300K | 0.71× | |
| 17 | La Rioja | ~10K | 0.62× |
The strongest cross-interests of the Tinder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Speed dating | Kids & Family | 18.32× | ||
| 02 | Comedy club | Movies & TV | 10.56× | ||
| 03 | Tumblr | Internet & Social Media | 7.02× | ||
| 04 | Movie theater | Movies & TV | 6.63× | ||
| 05 | Badoo | Internet & Social Media | 5.89× | ||
| 06 | Viral video | Internet & Social Media | 4.55× | ||
| 07 | Stand-up comedy | Movies & TV | 4.07× | ||
| 08 | Musical film | Movies & TV | 3.99× | ||
| 09 | Romance film | Movies & TV | 3.73× | ||
| 10 | Meetic | Internet & Social Media | 3.34× | ||
| 11 | Drop shipping | Shopping | 2.97× | ||
| 12 | Mobile game | Games | 2.13× | ||
| 13 | Loterías y Apuestas del Estado | Games | 1.87× | ||
| 14 | Netflix | Movies & TV | 1.71× | ||
| 15 | FIFA World Cup | Sports | 1.70× | ||
| 16 | X | Internet & Social Media | 1.65× | ||
| 17 | Bars | Travel & Leisure | 1.65× | ||
| 18 | Real Madrid C.F. | Sports | 1.64× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.60× | ||
| 20 | Mexico | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× | |
| Travelling | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× |
Tinder's target market in Spain covers an estimated 2,860,433 people, concentrated in Andalusia and Catalonia.
45.9% of the Tinder audience are female, 54.1% are male, with an average age of 33.3 years.
Tinder fans show strongest brand affinity for Badoo (5.89×), Movie theater (6.63×), and Real Madrid C.F. (1.64×) over the country average.
Tinder fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tinder itself, the audience over-indexes on Movie theater (6.63×), Real Madrid C.F. (1.64×), Comedy club (10.56×), and Tumblr (7.02×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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