A data profile of the people who buy, follow and care about Bars in Spain — modelled from more than twelve digital signal sources. Bars has an estimated audience of 9,644,586 people in Spain.
The average Bars fan in Spain is 45.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Soccer, Cooking, Hotels, with strongest over-indexing on Soccer (1.51× the country average).
Demographically, the Bars audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bars fan in Spain is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Soccer.
The key figures that characterise the Bars profile in Spain.
55.5% are female, 44.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.6 |
| Estimated audience size | 9,644,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Bars audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~3.5M | 1.95× | |
| 02 | Balearic Islands | ~500K | 1.93× | |
| 03 | Canary Islands | ~600K | 1.30× | |
| 04 | Comunidad Valenciana | ~1.5M | 1.23× | |
| 05 | Community of Madrid | ~2M | 1.10× | |
| 06 | Aragon | ~300K | 1.01× | |
| 07 | Castile and León | ~400K | 0.98× | |
| 08 | Andalusia | ~2M | 0.95× | |
| 09 | Basque Autonomous Country | ~300K | 0.92× | |
| 10 | Navarre | ~100K | 0.90× | |
| 11 | Cantabria | ~100K | 0.83× | |
| 12 | La Rioja | ~50K | 0.79× | |
| 13 | Galicia | ~300K | 0.69× | |
| 14 | Principality of Asturias | ~200K | 0.68× | |
| 15 | Castilla-La Mancha | ~200K | 0.63× | |
| 16 | Region of Murcia | ~200K | 0.62× | |
| 17 | Extremadura | ~100K | 0.51× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 1.94× | ||
| 02 | Coffeehouses | Food & Beverages | 1.68× | ||
| 03 | Beer | Food & Beverages | 1.68× | ||
| 04 | Wine | Food & Beverages | 1.64× | ||
| 05 | Parties | Music & Radio | 1.63× | ||
| 06 | Coffee | Food & Beverages | 1.58× | ||
| 07 | Desserts | Food & Beverages | 1.58× | ||
| 08 | Barbecue | Food & Beverages | 1.58× | ||
| 09 | Fast food | Food & Beverages | 1.57× | ||
| 10 | Recipes | Food & Beverages | 1.56× | ||
| 11 | Hotels | Travel & Leisure | 1.54× | ||
| 12 | Mercadona | Shopping | 1.54× | ||
| 13 | Concerts | Music & Radio | 1.54× | ||
| 14 | Cooking | Food & Beverages | 1.52× | ||
| 15 | Eating | Food & Beverages | 1.52× | ||
| 16 | SUVs | Cars & Mobility | 1.52× | ||
| 17 | Soccer | Sports | 1.51× | ||
| 18 | Real estate | Business & Career | 1.51× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.50× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Creativity | OPEN | 1.29× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× |
Bars has an estimated audience of 9,644,586 people in Spain, concentrated in Catalonia and Andalusia.
55.5% of Bars fans are female, 44.5% are male, with an average age of 45.6 years.
Bars fans show strongest brand affinity for Soccer (1.51×), Cooking (1.52×), and Hotels (1.54×) over the country average.
Bars fans in Spain are most concentrated in Catalonia (reach ~3.5M), Andalusia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Cooking (1.52×), Hotels (1.54×), Recipes (1.56×), and Real estate (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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