Bars Audience in Spain
Bars has an estimated audience of 9,644,586 people in Spain. 55.5% are female, 44.5% are male, average age 45.6. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Soccer, Cooking, Hotels, Recipes, Real estate.
The average Bars fan in Spain is 45.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Soccer, Cooking, Hotels, with strongest over-indexing on Soccer (1.51× the country average). Demographically, the Bars audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.6 |
| Estimated audience size | 9,644,586 |
Audience persona
The typical Bars fan in Spain is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Soccer.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,409,585 | 1.95× |
| Andalusia | 1,793,294 | 0.95× |
| Community of Madrid | 1,792,292 | 1.1× |
| Comunidad Valenciana | 1,329,729 | 1.23× |
| Canary Islands | 623,612 | 1.3× |
| Balearic Islands | 522,918 | 1.93× |
| Castile and León | 413,128 | 0.98× |
| Basque Autonomous Country | 332,281 | 0.92× |
| Galicia | 310,063 | 0.69× |
| Aragon | 257,825 | 1.01× |
| Castilla-La Mancha | 245,654 | 0.63× |
| Region of Murcia | 203,574 | 0.62× |
| Principality of Asturias | 154,534 | 0.68× |
| Navarre | 108,899 | 0.9× |
| Extremadura | 104,084 | 0.5× |
| Cantabria | 101,051 | 0.83× |
| La Rioja | 49,065 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soccer | 1.51× | Sports |
| Cooking | 1.52× | Food & Beverages |
| Hotels | 1.54× | Travel & Leisure |
| Recipes | 1.56× | Food & Beverages |
| Real estate | 1.51× | Business & Career |
| Parties | 1.63× | Music & Radio |
| Beauty salons | 1.5× | Beauty & Wellness |
| Wine | 1.64× | Food & Beverages |
| Mercadona | 1.54× | Shopping |
| Kitchen | 1.5× | Home & Garden |
| Coffeehouses | 1.68× | Food & Beverages |
| Eating | 1.52× | Food & Beverages |
| Beer | 1.68× | Food & Beverages |
| Coffee | 1.58× | Food & Beverages |
| Fast food | 1.57× | Food & Beverages |
| Nightclubs | 1.94× | Music & Radio |
| Concerts | 1.54× | Music & Radio |
| SUVs | 1.52× | Cars & Mobility |
| Desserts | 1.58× | Food & Beverages |
| Barbecue | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Travelling | THRILL | 1.12 |
| Community Orientation | OPEN | 1.07 |
| Quality Awareness | PREMIUM | 1 |
| Family Orientation | CONSERVATISM | 0.97 |
| Sports Activity | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
Frequently asked questions
How many fans does Bars have in Spain?
Bars has an estimated audience of 9,644,586 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Bars fans?
55.5% of Bars fans are female, 44.5% are male, with an average age of 45.6 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Soccer (1.51×), Cooking (1.52×), and Hotels (1.54×) over the country average.
Where do Bars fans live in Spain?
Bars fans in Spain are most concentrated in Catalonia (reach 3,409,585), Andalusia (reach 1,793,294), and Community of Madrid (reach 1,792,292). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Cooking (1.52×), Hotels (1.54×), Recipes (1.56×), and Real estate (1.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.