A data profile of the people who buy, follow and care about Beer in Spain — modelled from more than twelve digital signal sources. Beer has an estimated audience of 8,454,211 people in Spain.
The average Beer fan in Spain is 44.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Canary Islands, Andalusia.
Top brand affinities include Parfois (fashion accessories), Elche CF, Spar (retailer), with strongest over-indexing on Parfois (fashion accessories) (1.69× the country average).
Demographically, the Beer audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Beer fan in Spain is balanced, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Beer profile in Spain.
53.3% are female, 46.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.7 |
| Estimated audience size | 8,454,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Beer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~2M | 5.36× | |
| 02 | Catalonia | ~2.5M | 1.72× | |
| 03 | Balearic Islands | ~300K | 1.29× | |
| 04 | Comunidad Valenciana | ~1M | 1.23× | |
| 05 | Community of Madrid | ~1.5M | 0.99× | |
| 06 | Andalusia | ~1.5M | 0.88× | |
| 07 | La Rioja | ~50K | 0.85× | |
| 08 | Basque Autonomous Country | ~300K | 0.81× | |
| 09 | Navarre | ~80K | 0.78× | |
| 10 | Cantabria | ~80K | 0.75× | |
| 11 | Extremadura | ~100K | 0.72× | |
| 12 | Region of Murcia | ~200K | 0.70× | |
| 13 | Galicia | ~300K | 0.68× | |
| 14 | Aragon | ~200K | 0.68× | |
| 15 | Principality of Asturias | ~100K | 0.67× | |
| 16 | Castilla-La Mancha | ~200K | 0.60× | |
| 17 | Castile and León | ~200K | 0.58× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Textile design | Fashion & Accessoires | 2.92× | ||
| 02 | Estrella Damm | Food & Beverages | 2.27× | ||
| 03 | Pale lager | Food & Beverages | 1.96× | ||
| 04 | Foreign language | Business & Career | 1.89× | ||
| 05 | Robert De Niro | Movies & TV | 1.84× | ||
| 06 | Heineken | Food & Beverages | 1.82× | ||
| 07 | Parfois (fashion accessories) | Fashion & Accessoires | 1.69× | ||
| 08 | Fish (food) | Food & Beverages | 1.67× | ||
| 09 | Demi Moore | Movies & TV | 1.65× | ||
| 10 | Garden centre | Home & Garden | 1.65× | ||
| 11 | John Travolta | Movies & TV | 1.64× | ||
| 12 | Full breakfast | Food & Beverages | 1.63× | ||
| 13 | Spar (retailer) | Shopping | 1.62× | ||
| 14 | Menu | Food & Beverages | 1.62× | ||
| 15 | AdSense | Technology & Electronics | 1.61× | ||
| 16 | Dairy cattle | Pets & Animals | 1.60× | ||
| 17 | Sustainable agriculture | Home & Garden | 1.58× | ||
| 18 | Brewing | Food & Beverages | 1.57× | ||
| 19 | Excursion | Travel & Leisure | 1.54× | ||
| 20 | Elche CF | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Indulgence | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.81× |
Beer has an estimated audience of 8,454,211 people in Spain, concentrated in Catalonia and Canary Islands.
53.3% of Beer fans are female, 46.7% are male, with an average age of 44.7 years.
Beer fans show strongest brand affinity for Parfois (fashion accessories) (1.69×), Elche CF (1.53×), and Spar (retailer) (1.62×) over the country average.
Beer fans in Spain are most concentrated in Catalonia (reach ~2.5M), Canary Islands (reach ~2M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Elche CF (1.53×), Spar (retailer) (1.62×), Fish (food) (1.67×), and Demi Moore (1.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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