Beer Audience in Spain

Demographics of Beer fans

Audience persona

The typical Beer fan in Spain is balanced, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Parfois (fashion accessories).

Top regions in Spain

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Beer audiences in other countries

• Beer — Germany
• Beer — United States
• Beer — United Kingdom
• Beer — France
• Beer — Italy
• Beer — Brazil
• Beer — Japan
• Beer — South Korea
• Beer — India
• Beer — Canada
• Beer — Mexico

More Alcohol audiences in Spain

• Whisky (2,159,578)
• Gin (2,038,083)
• Liqueur (1,721,403)
• Scotch whisky (1,497,927)
• Tequila (1,350,177)

Frequently asked questions

How many fans does Beer have in Spain?

Beer has an estimated audience of 8,454,211 people in Spain, concentrated in Catalonia and Canary Islands.

What is the gender split and age of Beer fans?

53.3% of Beer fans are female, 46.7% are male, with an average age of 44.7 years.

Which brands do Beer fans like most?

Beer fans show strongest brand affinity for Parfois (fashion accessories) (1.69×), Elche CF (1.53×), and Spar (retailer) (1.62×) over the country average.

Where do Beer fans live in Spain?

Beer fans in Spain are most concentrated in Catalonia (reach 2,657,070), Canary Islands (reach 1,800,000), and Andalusia (reach 1,448,744). These three regions account for the largest share of the active audience.

What other brands do Beer fans also like?

Beyond Beer itself, the audience over-indexes on Elche CF (1.53×), Spar (retailer) (1.62×), Clint Eastwood (1.51×), and Demi Moore (1.65×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.