Beer Audience in France
Beer has an estimated audience of 7,910,963 people in France. 48.9% are female, 51.1% are male, average age 43.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Carrefour Express, Olympique Lyonnais (Ladies), Decoration, Groovy (programming language), Julien Clerc.
The average Beer fan in France is 43.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Carrefour Express, Olympique Lyonnais (Ladies), Decoration, with strongest over-indexing on Carrefour Express (1.71× the country average). Demographically, the Beer audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Beer fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.3 |
| Estimated audience size | 7,910,963 |
Audience persona
The typical Beer fan in France is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Carrefour Express.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,225,761 | 1.57× |
| Auvergne-Rhône-Alpes | 1,132,124 | 1.22× |
| Occitanie | 835,595 | 1.22× |
| Provence-Alpes-Côte d'Azur | 766,323 | 1.31× |
| Grand Est | 687,856 | 1.07× |
| Nouvelle-Aquitaine | 671,860 | 0.97× |
| Hauts-de-France | 650,964 | 0.94× |
| Pays de la Loire | 328,275 | 0.75× |
| Normandy | 301,429 | 0.78× |
| Brittany | 298,166 | 0.77× |
| Bourgogne-Franche-Comté | 278,673 | 0.87× |
| Centre-Val de Loire | 257,853 | 0.87× |
| Corsica | 26,341 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Express | 1.71× | Shopping |
| Olympique Lyonnais (Ladies) | 1.53× | Sports |
| Decoration | 1.65× | Home & Garden |
| Groovy (programming language) | 1.53× | Technology & Electronics |
| Julien Clerc | 1.58× | Music & Radio |
| Feu Vert | 1.7× | Cars & Mobility |
| Carla Bruni | 1.57× | Fashion & Accessoires |
| Pierre Perret | 1.66× | Music & Radio |
| Spar (retailer) | 1.6× | Shopping |
| True Detective | 1.55× | Movies & TV |
| Brasserie | 1.82× | Food & Beverages |
| Brewery | 1.85× | Food & Beverages |
| Brewing | 1.99× | Food & Beverages |
| Vanessa Bruno | 1.58× | Fashion & Accessoires |
| Virginie Efira | 1.59× | Movies & TV |
| Damart | 1.86× | Fashion & Accessoires |
| Gaëtan Roussel | 1.8× | Music & Radio |
| Véronique Sanson | 1.56× | Music & Radio |
| Alain Souchon | 1.62× | Music & Radio |
| Indochine | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.98 |
| Mindfulness | BALANCE | 1.85 |
| Indulgence | JOY | 1.71 |
| Community Orientation | OPEN | 1.65 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
See Beer audiences in other countries
More Alcohol audiences in France
Frequently asked questions
How many fans does Beer have in France?
Beer has an estimated audience of 7,910,963 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Beer fans?
48.9% of Beer fans are female, 51.1% are male, with an average age of 43.3 years.
Which brands do Beer fans like most?
Beer fans show strongest brand affinity for Carrefour Express (1.71×), Olympique Lyonnais (Ladies) (1.53×), and Decoration (1.65×) over the country average.
Where do Beer fans live in France?
Beer fans in France are most concentrated in Île-de-France (reach 2,225,761), Auvergne-Rhône-Alpes (reach 1,132,124), and Occitanie (reach 835,595). These three regions account for the largest share of the active audience.
What other brands do Beer fans also like?
Beyond Beer itself, the audience over-indexes on Olympique Lyonnais (Ladies) (1.53×), Decoration (1.65×), Groovy (programming language) (1.53×), and Julien Clerc (1.58×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.