A data profile of the people who buy, follow and care about Beer in France — modelled from more than twelve digital signal sources. Beer has an estimated audience of 7,910,963 people in France.
The average Beer fan in France is 43.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Carrefour Express, Groovy (programming language), Olympique Lyonnais (Ladies), with strongest over-indexing on Carrefour Express (1.71× the country average).
Demographically, the Beer audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Beer fan in France is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Carrefour Express.
The key figures that characterise the Beer profile in France.
48.9% are female, 51.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.3 |
| Estimated audience size | 7,910,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Beer audience comes from France.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.56× | |
| 02 | Provence-Alpes-Côte d'Azur | ~800K | 1.29× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.21× | |
| 04 | Occitanie | ~800K | 1.21× | |
| 05 | Grand Est | ~700K | 1.07× | |
| 06 | Nouvelle-Aquitaine | ~700K | 0.97× | |
| 07 | Hauts-de-France | ~700K | 0.94× | |
| 08 | Bourgogne-Franche-Comté | ~300K | 0.90× | |
| 09 | Centre-Val de Loire | ~300K | 0.89× | |
| 10 | Corsica | ~30K | 0.88× | |
| 11 | Normandy | ~300K | 0.82× | |
| 12 | Brittany | ~300K | 0.81× | |
| 13 | Pays de la Loire | ~300K | 0.78× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brewing | Food & Beverages | 1.99× | ||
| 02 | Damart | Fashion & Accessoires | 1.86× | ||
| 03 | Brewery | Food & Beverages | 1.85× | ||
| 04 | Brasserie | Food & Beverages | 1.82× | ||
| 05 | Gaëtan Roussel | Music & Radio | 1.80× | ||
| 06 | Carrefour Express | Shopping | 1.71× | ||
| 07 | Feu Vert | Cars & Mobility | 1.70× | ||
| 08 | Laurent Voulzy | Music & Radio | 1.69× | ||
| 09 | Pierre Perret | Music & Radio | 1.66× | ||
| 10 | Decoration | Home & Garden | 1.65× | ||
| 11 | Spar (retailer) | Shopping | 1.60× | ||
| 12 | Virginie Efira | Movies & TV | 1.59× | ||
| 13 | Julien Clerc | Music & Radio | 1.58× | ||
| 14 | Vanessa Bruno | Fashion & Accessoires | 1.58× | ||
| 15 | Carla Bruni | Fashion & Accessoires | 1.57× | ||
| 16 | Josiane Balasko | Movies & TV | 1.56× | ||
| 17 | True Detective | Movies & TV | 1.55× | ||
| 18 | Groovy (programming language) | Technology & Electronics | 1.53× | ||
| 19 | Olympique Lyonnais (Ladies) | Sports | 1.53× | ||
| 20 | Pierre Hermé | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Indulgence | JOY | 1.17× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Extroversion | THRILL | 0.86× |
Beer has an estimated audience of 7,910,963 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.9% of Beer fans are female, 51.1% are male, with an average age of 43.3 years.
Beer fans show strongest brand affinity for Carrefour Express (1.71×), Groovy (programming language) (1.53×), and Olympique Lyonnais (Ladies) (1.53×) over the country average.
Beer fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Groovy (programming language) (1.53×), Olympique Lyonnais (Ladies) (1.53×), Decoration (1.65×), and Pierre Perret (1.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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