A data profile of the people who buy, follow and care about Rum in France — modelled from more than twelve digital signal sources. Rum has an estimated audience of 2,319,789 people in France.
The average Rum fan in France is 42.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Alcoholic beverages, Boursorama, Oscaro, with strongest over-indexing on Alcoholic beverages (1.9× the country average).
Demographically, the Rum audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Rum fan in France is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Rum profile in France.
41.8% are female, 58.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 42.0 |
| Estimated audience size | 2,319,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Rum audience comes from France.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 11.5% |
| United Kingdom | 6.4% |
Where the Rum audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.25× | |
| 02 | Grand Est | ~200K | 1.09× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.08× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.08× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 06 | Pays de la Loire | ~100K | 1.04× | |
| 07 | Occitanie | ~200K | 1.02× | |
| 08 | Normandy | ~100K | 0.96× | |
| 09 | Corsica | ~10K | 0.95× | |
| 10 | Hauts-de-France | ~200K | 0.94× | |
| 11 | Brittany | ~100K | 0.94× | |
| 12 | Centre-Val de Loire | ~80K | 0.94× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.91× |
The strongest cross-interests of the Rum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whisky | Food & Beverages | 3.68× | ||
| 02 | Oscaro | Cars & Mobility | 2.30× | ||
| 03 | Cocktail | Food & Beverages | 2.28× | ||
| 04 | WeTransfer | Internet & Social Media | 2.04× | ||
| 05 | Beer | Food & Beverages | 1.98× | ||
| 06 | Alcoholic beverages | Food & Beverages | 1.90× | ||
| 07 | Norauto | Cars & Mobility | 1.84× | ||
| 08 | SNCF | Cars & Mobility | 1.78× | ||
| 09 | Foot Mercato | Sports | 1.77× | ||
| 10 | Wine | Food & Beverages | 1.75× | ||
| 11 | Intersport | Shopping | 1.61× | ||
| 12 | Conforama | Home & Garden | 1.59× | ||
| 13 | Boursorama | Business & Career | 1.57× | ||
| 14 | Carrefour | Shopping | 1.57× | ||
| 15 | Ligue 1 | Sports | 1.57× | ||
| 16 | Fnac | Shopping | 1.57× | ||
| 17 | Orange | Technology & Electronics | 1.56× | ||
| 18 | Auchan | Shopping | 1.51× | ||
| 19 | Intermarché | Shopping | 1.51× | ||
| 20 | Air France | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Indulgence | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.00× | |
| Individualism | JOY | 1.04× | |
| Design Affinity | PREMIUM | 1.06× |
Rum has an estimated audience of 2,319,789 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
41.8% of Rum fans are female, 58.2% are male, with an average age of 42.0 years.
Rum fans show strongest brand affinity for Alcoholic beverages (1.9×), Boursorama (1.57×), and Oscaro (2.3×) over the country average.
Rum fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Rum itself, the audience over-indexes on Boursorama (1.57×), Oscaro (2.3×), Whisky (3.68×), and Wine (1.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Rum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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