Rum Audience in United States

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Rum has an estimated audience of 14,145,901 people in United States. 49.7% are female, 50.3% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Food, Fitness and wellness, Outdoor recreation, United States.

The average Rum fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Food, Fitness and wellness, with strongest over-indexing on Food and drink (1.59× the country average). Demographically, the Rum audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Rum fans

Demographic split for Rum audience in United States
MetricValue
Female49.7%
Male50.3%
Average age38.9
Estimated audience size14,145,901

Audience persona

The typical Rum fan in United States is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Rum in United States
RegionReachAffinity
California1,618,8991.04×
Texas1,414,7861.16×
Florida1,181,3931.23×
New York965,1521.22×
Georgia535,8591.23×
North Carolina507,0331.19×
Pennsylvania483,0451.01×
Illinois482,5171.02×
Ohio417,2090.96×
Virginia384,9911.12×
New Jersey374,0751.04×
Michigan348,2170.94×
Washington306,5981.08×
Tennessee299,5921.06×
Massachusetts286,2391.03×
Arizona271,6980.94×
Indiana260,9691.01×
Maryland257,2951.06×
South Carolina219,9141.03×
Alabama214,6171.09×
Colorado212,5020.95×
Louisiana209,4271.15×
Missouri203,5220.89×
Kentucky182,9211.03×
Minnesota181,1750.89×
Oklahoma170,5341.09×
Wisconsin167,0100.78×
Oregon157,1040.97×
Connecticut144,6761.02×
Nevada140,8191.03×
Arkansas126,2241.08×
Mississippi121,9131.05×
Kansas117,4041.05×
Utah115,0820.91×
Iowa98,5520.85×
Hawaii89,9641.48×
New Mexico64,5530.91×
Idaho63,4250.89×
West Virginia60,8030.92×
Nebraska60,0940.85×
New Hampshire46,7920.84×
Washington, District of Columbia45,3531.07×
Maine45,1560.89×
Rhode Island41,7530.93×
Delaware35,9080.92×
Montana33,3660.85×
South Dakota27,1890.83×
Alaska26,4070.87×
North Dakota25,1060.86×
Wyoming19,1210.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rum audience
BrandAffinityCategory
Food and drink1.59×Food & Beverages
Food1.64×Food & Beverages
Fitness and wellness1.51×Sports
Outdoor recreation1.52×Sports
United States1.53×Travel & Leisure
Culture1.61×Literature
Rock music1.69×Music & Radio
Restaurants1.55×Food & Beverages
Alcoholic beverages1.68×Food & Beverages
Beverages1.55×Food & Beverages
Personal finance1.54×Business & Career
Texas Roadhouse2.17×Food & Beverages
Comedy movies1.58×Movies & TV
Beer1.84×Food & Beverages
Education1.54×Business & Career
Woman1.56×Kids & Family
Happiness1.57×Health
Sales promotion1.62×Shopping
Cocktail2.16×Food & Beverages
Macy's1.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rum audience
TraitClusterScore
IndulgenceJOY1.6
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.24
Early Adopter MentalityPOWER1.21
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rum
CountryShare
United States22.3%
Japan11.5%
United Kingdom6.5%

See Rum audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Rum have in United States?

Rum has an estimated audience of 14,145,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Rum fans?

49.7% of Rum fans are female, 50.3% are male, with an average age of 38.9 years.

Which brands do Rum fans like most?

Rum fans show strongest brand affinity for Food and drink (1.59×), Food (1.64×), and Fitness and wellness (1.51×) over the country average.

Where do Rum fans live in United States?

Rum fans in United States are most concentrated in California (reach 1,618,899), Texas (reach 1,414,786), and Florida (reach 1,181,393). These three regions account for the largest share of the active audience.

What other brands do Rum fans also like?

Beyond Rum itself, the audience over-indexes on Food (1.64×), Fitness and wellness (1.51×), Outdoor recreation (1.52×), and United States (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.