Top 50 Alcohols in United States
This curated ranking covers the 50 largest alcohols in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 178 alcohols tracked in United States, the 50 ranked here account for the largest measured audience reach. Beer, Whisky and Tequila lead the list with a combined estimated audience of 125,612,998 people. Across all 50 entries the average audience size is 7,463,605, and the largest, Beer, reaches around 74,619,427 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beer |
74,619,427 | 23.4% | Alcohol | Food & Beverages |
| 2 |  Whisky |
27,567,431 | 23.5% | Alcohol | Food & Beverages |
| 3 |  Tequila |
23,426,140 | 40.3% | Alcohol | Food & Beverages |
| 4 |  Vodka |
19,600,474 | 30.2% | Alcohol | Food & Beverages |
| 5 |  Microbrewery |
17,831,954 | 36.0% | Alcohol | Food & Beverages |
| 6 |  Bourbon whiskey |
17,626,707 | 37.7% | Alcohol | Food & Beverages |
| 7 |  Rum |
14,145,901 | 22.3% | Alcohol | Food & Beverages |
| 8 |  Liqueur |
12,587,296 | 26.8% | Alcohol | Food & Beverages |
| 9 |  Scotch whisky |
11,200,696 | 17.3% | Alcohol | Food & Beverages |
| 10 |  Cider |
10,999,682 | 34.4% | Alcohol | Food & Beverages |
| 11 |  Gin |
8,356,651 | 15.2% | Alcohol | Food & Beverages |
| 12 |  Irish whiskey |
8,325,584 | 24.1% | Alcohol | Food & Beverages |
| 13 |  Apple cider vinegar |
7,894,286 | 50.8% | Alcohol | Food & Beverages |
| 14 |  Shrub |
7,437,924 | 29.2% | Alcohol | Food & Beverages |
| 15 |  Tennessee whiskey |
7,205,615 | 29.5% | Alcohol | Food & Beverages |
| 16 |  Single malt whisky |
6,667,801 | 20.9% | Alcohol | Food & Beverages |
| 17 |  Blended whiskey |
6,210,844 | 23.8% | Alcohol | Food & Beverages |
| 18 |  Small batch whiskey |
5,892,924 | 41.3% | Alcohol | Food & Beverages |
| 19 |  Draught beer |
5,425,391 | 12.4% | Alcohol | Food & Beverages |
| 20 |  American whiskey |
5,143,208 | 46.2% | Alcohol | Food & Beverages |
| 21 |  Malt whisky |
4,192,475 | 21.6% | Alcohol | Food & Beverages |
| 22 |  Light beer |
3,985,046 | 74.5% | Alcohol | Food & Beverages |
| 23 |  Kombucha |
3,783,568 | 40.1% | Alcohol | Food & Beverages |
| 24 |  Cask ale |
3,724,479 | 26.7% | Alcohol | Food & Beverages |
| 25 |  Cognac |
3,708,879 | 29.8% | Alcohol | Food & Beverages |
| 26 |  Apple cider |
3,625,937 | 63.6% | Alcohol | Food & Beverages |
| 27 |  Margarita |
3,473,905 | 49.4% | Alcohol | Food & Beverages |
| 28 |  Pale lager |
3,374,511 | 14.5% | Alcohol | Food & Beverages |
| 29 |  Lager |
3,361,669 | 11.7% | Alcohol | Food & Beverages |
| 30 |  Mimosa (cocktail) |
3,161,808 | 48.7% | Alcohol | Food & Beverages |
| 31 |  Brandy |
3,149,860 | 27.4% | Alcohol | Food & Beverages |
| 32 |  Rye whiskey |
2,850,155 | 37.7% | Alcohol | Food & Beverages |
| 33 |  Ale |
2,775,466 | 13.7% | Alcohol | Food & Beverages |
| 34 |  India Pale Ale |
2,501,715 | 36.0% | Alcohol | Food & Beverages |
| 35 |  Blue Lagoon (cocktail) |
2,208,790 | 26.5% | Alcohol | Food & Beverages |
| 36 |  Mint julep |
2,151,987 | 90.6% | Alcohol | Food & Beverages |
| 37 |  Craft Beer |
1,914,433 | 37.4% | Alcohol | Food & Beverages |
| 38 |  Bloody Mary (cocktail) |
1,859,683 | 54.1% | Alcohol | Food & Beverages |
| 39 |  Triple sec |
1,848,581 | 53.7% | Alcohol | Food & Beverages |
| 40 |  Single malt scotch |
1,825,717 | 24.9% | Alcohol | Food & Beverages |
| 41 |  Sherry |
1,656,480 | 25.2% | Alcohol | Food & Beverages |
| 42 |  Canadian whisky |
1,642,001 | 37.8% | Alcohol | Food & Beverages |
| 43 |  Straight whiskey |
1,635,796 | 22.1% | Alcohol | Food & Beverages |
| 44 |  Pilsner |
1,634,136 | 17.6% | Alcohol | Food & Beverages |
| 45 |  Gin and tonic |
1,621,443 | 14.6% | Alcohol | Food & Beverages |
| 46 |  Sake |
1,540,785 | 5.9% | Alcohol | Food & Beverages |
| 47 |  Japanese whisky |
1,510,001 | 19.4% | Alcohol | Food & Beverages |
| 48 |  Old Fashioned |
1,441,841 | 60.9% | Alcohol | Food & Beverages |
| 49 |  Flavored liquor |
1,432,780 | 68.9% | Alcohol | Food & Beverages |
| 50 |  Wheat beer |
1,420,408 | 24.3% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in United States?
Beer currently leads with an estimated audience of 74,619,427 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.