Rascasse Audience Intelligence

Microbrewery Audience in United States

A data profile of the people who buy, follow and care about Microbrewery in United States — modelled from more than twelve digital signal sources. Microbrewery has an estimated audience of 17,831,954 people in United States.

#5among Alcohol in United States#1306among Topic in United States#161in Food & Beverages

The average Microbrewery fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, New York.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microbrewery profile in United States.

Audience size
17.8M
in United States
Gender
54.4%♀
45.6% male
Age
42.0
average years
Country rank
#1903
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microbrewery fans

54.4% are female, 45.6% are male, average age 42.0.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Microbrewery audience in United States
MetricValue
Female54.4%
Male45.6%
Average age42.0
Estimated audience size17,831,954
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Microbrewery audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Microbrewery audience comes from United States.

Worldwide audience distribution share by country for Microbrewery
CountryShare
United States36.0%
Japan15.0%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microbrewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Microbrewery fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~200K2.33×
02Vermont~70K2.20×
03Maine~100K2.09×
04Kansas~300K1.87×
05Minnesota~400K1.66×
06Wisconsin~400K1.55×
07Pennsylvania~900K1.45×
08Massachusetts~500K1.42×
09Connecticut~200K1.38×
10Ohio~700K1.33×
11Colorado~400K1.33×
12Rhode Island~70K1.23×
13Michigan~500K1.14×
14Missouri~300K1.14×
15Delaware~60K1.13×
16North Carolina~600K1.12×
17New Mexico~100K1.10×
18Montana~50K1.10×
19Oregon~200K1.09×
20Illinois~600K1.07×
21South Dakota~40K1.07×
22Washington~400K1.04×
23Hawaii~80K1.00×
24Iowa~100K0.99×
25Idaho~90K0.98×
26Alaska~40K0.98×
27North Dakota~40K0.97×
28Virginia~400K0.96×
29West Virginia~80K0.92×
30South Carolina~200K0.90×
31Washington, District of Columbia~50K0.89×
32New York~800K0.84×
33Utah~100K0.80×
34New Jersey~400K0.79×
35Maryland~200K0.78×
36Kentucky~200K0.77×
37California~1.5M0.73×
38Arizona~300K0.73×
39Tennessee~300K0.73×
40Indiana~200K0.71×
41Nebraska~60K0.70×
42Florida~800K0.68×
43Arkansas~100K0.66×
44Georgia~300K0.62×
45Mississippi~90K0.59×
46Nevada~100K0.56×
47Alabama~100K0.55×
48Oklahoma~100K0.53×
49Texas~800K0.51×
50Louisiana~100K0.50×
Fig. 06

Affinity by region

Affinity by region — Microbrewery, United States
0.50×1.00×2.33×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Microbrewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microbrewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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