Microbrewery Audience in United States
Microbrewery has an estimated audience of 17,831,954 people in United States. 54.4% are female, 45.6% are male, average age 42.0. Top regions: California, Pennsylvania, New York.
The average Microbrewery fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Microbrewery fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.0 |
| Estimated audience size | 17,831,954 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,295,876 | 0.66× |
| Pennsylvania | 925,786 | 1.54× |
| New York | 871,215 | 0.87× |
| Ohio | 795,860 | 1.45× |
| Florida | 766,013 | 0.63× |
| Texas | 749,618 | 0.49× |
| North Carolina | 663,385 | 1.24× |
| Illinois | 589,699 | 0.99× |
| Michigan | 560,072 | 1.2× |
| Massachusetts | 547,197 | 1.56× |
| Minnesota | 462,212 | 1.81× |
| Wisconsin | 428,246 | 1.6× |
| Virginia | 414,287 | 0.95× |
| Washington | 393,866 | 1.1× |
| Colorado | 393,141 | 1.4× |
| New Jersey | 345,488 | 0.76× |
| Georgia | 313,814 | 0.57× |
| Missouri | 290,969 | 1.01× |
| Tennessee | 267,717 | 0.75× |
| Connecticut | 266,726 | 1.49× |
| Arizona | 264,271 | 0.73× |
| South Carolina | 257,047 | 0.96× |
| Maryland | 239,840 | 0.78× |
| Oregon | 235,569 | 1.15× |
| Indiana | 232,204 | 0.71× |
| New Hampshire | 175,598 | 2.5× |
| Kansas | 150,655 | 1.07× |
| Maine | 146,008 | 2.29× |
| Kentucky | 140,776 | 0.63× |
| Iowa | 138,976 | 0.95× |
| Utah | 128,859 | 0.81× |
| Alabama | 104,127 | 0.42× |
| New Mexico | 101,684 | 1.14× |
| Idaho | 88,809 | 0.99× |
| Hawaii | 78,049 | 1.02× |
| Louisiana | 75,956 | 0.33× |
| Arkansas | 74,789 | 0.51× |
| Rhode Island | 74,272 | 1.31× |
| Oklahoma | 73,141 | 0.37× |
| Vermont | 73,051 | 2.33× |
| Nevada | 70,169 | 0.41× |
| West Virginia | 68,473 | 0.82× |
| Delaware | 58,290 | 1.18× |
| Montana | 54,659 | 1.1× |
| Nebraska | 50,695 | 0.57× |
| Washington, District of Columbia | 46,705 | 0.87× |
| Mississippi | 38,210 | 0.26× |
| Alaska | 33,781 | 0.89× |
| South Dakota | 27,085 | 0.66× |
| North Dakota | 20,368 | 0.56× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Japan | 15.0% |
| United Kingdom | 7.8% |
See Microbrewery audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Bourbon whiskey (17,626,707)
How to read this data
Audience size is the estimated number of people in United States who actively search for Microbrewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.