Microbrewery Audience in Germany
Microbrewery has an estimated audience of 1,520,097 people in Germany. 43.0% are female, 57.0% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Homebrewing, Lager, Deutsche Bahn, Tagesschau, Bild.
The average Microbrewery fan in Germany is 39.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Homebrewing, Lager, Deutsche Bahn, with strongest over-indexing on Homebrewing (12.88× the country average). Demographically, the Microbrewery audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Microbrewery fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.9 |
| Estimated audience size | 1,520,097 |
Audience persona
The typical Microbrewery fan in Germany is more male, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 228,930 | 0.94× |
| Nordrhein-Westfalen | 177,056 | 0.53× |
| Baden-Württemberg | 169,030 | 0.81× |
| Berlin | 118,362 | 1.74× |
| Hessen | 89,859 | 0.78× |
| Niedersachsen | 64,328 | 0.44× |
| Rheinland-Pfalz | 59,039 | 0.78× |
| Sachsen | 47,207 | 0.63× |
| Hamburg | 38,669 | 1.13× |
| Thüringen | 36,063 | 0.93× |
| Sachsen-Anhalt | 35,024 | 0.89× |
| Saarland | 33,053 | 1.77× |
| Brandenburg | 32,462 | 0.69× |
| Mecklenburg-Vorpommern | 32,271 | 1.11× |
| Bremen | 30,051 | 2.31× |
| Schleswig-Holstein | 28,699 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebrewing | 12.88× | Food & Beverages |
| Lager | 10.44× | Food & Beverages |
| Deutsche Bahn | 2.62× | Cars & Mobility |
| Tagesschau | 2.13× | Movies & TV |
| Bild | 2.08× | News |
| Lieferando.de | 2.55× | Food & Beverages |
| Germany | 1.65× | Travel & Leisure |
| FRITZ!Box | 3.05× | Technology & Electronics |
| Consumer electronics | 1.61× | Technology & Electronics |
| Brewery | 4.28× | Food & Beverages |
| Current events | 1.96× | Arts & Culture |
| Culture | 1.92× | Literature |
| Spiegel Online | 2× | News |
| Aral AG | 2.26× | Cars & Mobility |
| Sportschau | 2.33× | Sports |
| Beer | 2.53× | Food & Beverages |
| ADAC | 2.74× | Cars & Mobility |
| REWE | 1.83× | Shopping |
| FOCUS Online | 2.44× | News |
| BRLO | 19.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.92 |
| Sustainability | BALANCE | 1.53 |
| Sports Activity | POWER | 1.46 |
| Pet Ownership | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.33 |
| Travelling | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Japan | 15.0% |
| United Kingdom | 7.8% |
See Microbrewery audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Microbrewery have in Germany?
Microbrewery has an estimated audience of 1,520,097 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Microbrewery fans?
43.0% of Microbrewery fans are female, 57.0% are male, with an average age of 39.9 years.
Which brands do Microbrewery fans like most?
Microbrewery fans show strongest brand affinity for Homebrewing (12.88×), Lager (10.44×), and Deutsche Bahn (2.62×) over the country average.
Where do Microbrewery fans live in Germany?
Microbrewery fans in Germany are most concentrated in Bayern (reach 228,930), Nordrhein-Westfalen (reach 177,056), and Baden-Württemberg (reach 169,030). These three regions account for the largest share of the active audience.
What other brands do Microbrewery fans also like?
Beyond Microbrewery itself, the audience over-indexes on Lager (10.44×), Deutsche Bahn (2.62×), Tagesschau (2.13×), and Bild (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microbrewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.