Rascasse Audience Intelligence

Microbrewery Audience in Germany

A data profile of the people who buy, follow and care about Microbrewery in Germany — modelled from more than twelve digital signal sources. Microbrewery has an estimated audience of 1,520,097 people in Germany.

#9among Alcohol in Germany#2394among Topic in Germany#212in Food & Beverages

The average Microbrewery fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homebrewing, Lager, Deutsche Bahn, with strongest over-indexing on Homebrewing (12.88× the country average).

Demographically, the Microbrewery audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microbrewery fan in Germany is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Homebrewing.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microbrewery profile in Germany.

Audience size
1.5M
in Germany
Gender
43.0%♀
57.0% male
Age
39.9
average years
Country rank
#4417
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microbrewery fans

43.0% are female, 57.0% are male, average age 39.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Microbrewery audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age39.9
Estimated audience size1,520,097
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Microbrewery audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Microbrewery audience comes from Germany.

Worldwide audience distribution share by country for Microbrewery
CountryShare
United States36.0%
Japan15.0%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microbrewery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microbrewery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.58×
02Bremen~20K1.30×
03Saarland~20K1.18×
04Mecklenburg-Vorpommern~30K1.07×
05Thüringen~40K1.02×
06Hamburg~30K1.02×
07Sachsen-Anhalt~40K1.00×
08Hessen~100K0.97×
09Brandenburg~40K0.95×
10Baden-Württemberg~200K0.91×
11Rheinland-Pfalz~70K0.91×
12Bayern~200K0.89×
13Schleswig-Holstein~50K0.89×
14Sachsen~70K0.87×
15Niedersachsen~100K0.76×
16Nordrhein-Westfalen~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Microbrewery, Germany
0.67×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microbrewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microbrewery audience
#·InterestCategoryAffinity×
01BRLOFood & Beverages19.05×
02HomebrewingFood & Beverages12.88×
03AleFood & Beverages10.81×
04LagerFood & Beverages10.44×
05BreweryFood & Beverages4.28×
06FRITZ!BoxTechnology & Electronics3.05×
07ADACCars & Mobility2.74×
08Deutsche BahnCars & Mobility2.62×
09Lieferando.deFood & Beverages2.55×
10BeerFood & Beverages2.53×
11FOCUS OnlineNews2.44×
12SportschauSports2.33×
13TagesschauMovies & TV2.13×
14BildNews2.08×
15Current eventsArts & Culture1.96×
16CultureLiterature1.92×
17REWEShopping1.83×
18GermanyTravel & Leisure1.65×
19Consumer electronicsTechnology & Electronics1.61×
20InstagramInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microbrewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microbrewery audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
IndulgenceJOY1.96×
SpiritualityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microbrewery audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.10×
IndividualismJOY1.11×
DIY MentalityTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microbrewery have in Germany?

Microbrewery has an estimated audience of 1,520,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microbrewery fans?

43.0% of Microbrewery fans are female, 57.0% are male, with an average age of 39.9 years.

03

Which brands do Microbrewery fans like most?

Microbrewery fans show strongest brand affinity for Homebrewing (12.88×), Lager (10.44×), and Deutsche Bahn (2.62×) over the country average.

04

Where do Microbrewery fans live in Germany?

Microbrewery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Microbrewery fans also like?

Beyond Microbrewery itself, the audience over-indexes on Lager (10.44×), Deutsche Bahn (2.62×), Tagesschau (2.13×), and Bild (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Microbrewery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microbrewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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