Ale Audience in Germany
A data profile of the people who buy, follow and care about Ale in Germany — modelled from more than twelve digital signal sources. Ale has an estimated audience of 516,425 people in Germany.
The average Ale fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Homebrewing, Beer festival, Pale ale, with strongest over-indexing on Homebrewing (53.01× the country average).
Demographically, the Ale audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ale fan in Germany is more male, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Homebrewing.
At a glance
The key figures that characterise the Ale profile in Germany.
Search interest · 12-month trend
Demographics of Ale fans
41.8% are female, 58.2% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 39.3 |
| Estimated audience size | 516,425 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Ale audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 33.7% |
| United States | 13.5% |
| United Kingdom | 7.2% |
Geography
Where the Ale audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.22× | |
| 02 | Hessen | ~50K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 04 | Bayern | ~90K | 1.08× | |
| 05 | Sachsen | ~30K | 1.04× | |
| 06 | Baden-Württemberg | ~70K | 1.03× | |
| 07 | Saarland | ~6K | 1.01× | |
| 08 | Rheinland-Pfalz | ~30K | 1.00× | |
| 09 | Hamburg | ~10K | 1.00× | |
| 10 | Bremen | ~4K | 0.98× | |
| 11 | Niedersachsen | ~50K | 0.95× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.95× | |
| 13 | Brandenburg | ~20K | 0.94× | |
| 14 | Schleswig-Holstein | ~20K | 0.90× | |
| 15 | Thüringen | ~10K | 0.90× | |
| 16 | Sachsen-Anhalt | ~10K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ale audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kilkenny | Travel & Leisure | 65.61× | ||
| 02 | Homebrewing | Food & Beverages | 53.01× | ||
| 03 | Pale ale | Food & Beverages | 52.50× | ||
| 04 | Hops | Food & Beverages | 44.91× | ||
| 05 | India Pale Ale | Food & Beverages | 39.29× | ||
| 06 | Craft Beer | Food & Beverages | 31.26× | ||
| 07 | Beer style | Food & Beverages | 26.21× | ||
| 08 | BrewDog | Food & Beverages | 24.38× | ||
| 09 | Tapir! | Music & Radio | 20.00× | ||
| 10 | Radeberger Brewery | Food & Beverages | 20.00× | ||
| 11 | Guinness | Food & Beverages | 18.29× | ||
| 12 | Rowan Atkinson | Movies & TV | 16.98× | ||
| 13 | Microbrewery | Food & Beverages | 15.61× | ||
| 14 | Raw material | Business & Career | 14.86× | ||
| 15 | Beer festival | Food & Beverages | 14.79× | ||
| 16 | Max Verstappen | Sports | 9.29× | ||
| 17 | Auto maintenance | Cars & Mobility | 5.31× | ||
| 18 | RB Leipzig | Sports | 4.79× | ||
| 19 | Superman | Movies & TV | 3.83× | ||
| 20 | FIFA World Cup | Sports | 2.21× |
Personality of the Ale audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.92× | |
| Career Orientation | POWER | 1.77× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| DIY Mentality | THRILL | 0.75× |
Frequently asked questions
How many fans does Ale have in Germany?
Ale has an estimated audience of 516,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ale fans?
41.8% of Ale fans are female, 58.2% are male, with an average age of 39.3 years.
Which brands do Ale fans like most?
Ale fans show strongest brand affinity for Homebrewing (53.01×), Beer festival (14.79×), and Pale ale (52.5×) over the country average.
Where do Ale fans live in Germany?
Ale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Ale fans also like?
Beyond Ale itself, the audience over-indexes on Beer festival (14.79×), Pale ale (52.5×), Microbrewery (15.61×), and Guinness (18.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
See Ale audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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