Beer style Audience in Germany
Beer style has an estimated audience of 283,826 people in Germany. 38.6% are female, 61.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: Homebrewing, Anheuser-Busch InBev, Ale, Draught beer, Hair tutorials.
The average Beer style fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include Homebrewing, Anheuser-Busch InBev, Ale, with strongest over-indexing on Homebrewing (78.16× the country average). Demographically, the Beer style audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Beer style fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 38.7 |
| Estimated audience size | 283,826 |
Audience persona
The typical Beer style fan in Germany is more male, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Homebrewing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,954 | 0.84× |
| Bayern | 30,324 | 0.66× |
| Thüringen | 28,059 | 3.88× |
| Baden-Württemberg | 22,145 | 0.57× |
| Niedersachsen | 19,700 | 0.71× |
| Hessen | 12,208 | 0.56× |
| Sachsen | 12,080 | 0.87× |
| Rheinland-Pfalz | 10,835 | 0.76× |
| Sachsen-Anhalt | 9,025 | 1.23× |
| Brandenburg | 6,888 | 0.78× |
| Mecklenburg-Vorpommern | 6,070 | 1.12× |
| Berlin | 5,604 | 0.44× |
| Schleswig-Holstein | 5,365 | 0.53× |
| Saarland | 4,023 | 1.15× |
| Hamburg | 3,435 | 0.54× |
| Bremen | 3,279 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebrewing | 78.16× | Food & Beverages |
| Anheuser-Busch InBev | 39.95× | Food & Beverages |
| Ale | 29.95× | Food & Beverages |
| Draught beer | 18.1× | Food & Beverages |
| Hair tutorials | 14.12× | Beauty & Wellness |
| Satire | 8.63× | Literature |
| Alexis Bledel | 12.07× | Movies & TV |
| Subway Surfers | 19.79× | Games |
| ImmoScout24 | 3.51× | Home & Garden |
| Malt whisky | 12.21× | Food & Beverages |
| German television comedy | 7.36× | Movies & TV |
| Sam Elliott | 20× | Movies & TV |
| FC Bayern Munich | 2.35× | Sports |
| Brewing | 6.09× | Food & Beverages |
| Bonnie Wright | 20× | Movies & TV |
| Lager | 10.02× | Food & Beverages |
| Borussia Dortmund | 1.66× | Sports |
| Babolat | 33.5× | Sports |
| Livemusic | 3.57× | Music & Radio |
| Stout | 29.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Convenience Orientation | PREMIUM | 1.61 |
| Indulgence | JOY | 1.56 |
| Quality Awareness | PREMIUM | 1.5 |
| Individualism | JOY | 1.49 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 9.4% |
| Japan | 7.6% |
See Beer style audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beer style have in Germany?
Beer style has an estimated audience of 283,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beer style fans?
38.6% of Beer style fans are female, 61.4% are male, with an average age of 38.7 years.
Which brands do Beer style fans like most?
Beer style fans show strongest brand affinity for Homebrewing (78.16×), Anheuser-Busch InBev (39.95×), and Ale (29.95×) over the country average.
Where do Beer style fans live in Germany?
Beer style fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,954), Bayern (reach 30,324), and Thüringen (reach 28,059). These three regions account for the largest share of the active audience.
What other brands do Beer style fans also like?
Beyond Beer style itself, the audience over-indexes on Anheuser-Busch InBev (39.95×), Ale (29.95×), Draught beer (18.1×), and Hair tutorials (14.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beer style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.