Rascasse Audience Intelligence

Beer style Audience in Germany

A data profile of the people who buy, follow and care about Beer style in Germany — modelled from more than twelve digital signal sources. Beer style has an estimated audience of 283,826 people in Germany.

#6352among Topic in Germany#875in Food & Beverages

The average Beer style fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homebrewing, Draught beer, Ale, with strongest over-indexing on Homebrewing (67.89× the country average).

Demographically, the Beer style audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beer style fan in Germany is more male, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Homebrewing.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer style profile in Germany.

Audience size
284K
in Germany
Gender
38.6%♀
61.4% male
Age
38.7
average years
Country rank
#18055
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer style fans

38.6% are female, 61.4% are male, average age 38.7.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Beer style audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age38.7
Estimated audience size283,826
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Beer style audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3921%
40-4924%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Beer style audience comes from Germany.

Worldwide audience distribution share by country for Beer style
CountryShare
United States20.9%
United Kingdom9.4%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beer style fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K2.59×
02Bremen~3K1.24×
03Sachsen-Anhalt~8K1.11×
04Saarland~4K1.10×
05Mecklenburg-Vorpommern~6K1.05×
06Brandenburg~8K0.96×
07Berlin~10K0.95×
08Sachsen~10K0.94×
09Rheinland-Pfalz~10K0.87×
10Bayern~40K0.86×
11Hamburg~5K0.85×
12Schleswig-Holstein~9K0.84×
13Niedersachsen~20K0.83×
14Nordrhein-Westfalen~50K0.79×
15Hessen~20K0.76×
16Baden-Württemberg~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Beer style, Germany
0.75×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer style audience
#·InterestCategoryAffinity×
01HomebrewingFood & Beverages67.89×
02StoutFood & Beverages39.69×
03Anheuser-Busch InBevFood & Beverages26.27×
04AleFood & Beverages26.21×
05Draught beerFood & Beverages23.93×
06BrewDogFood & Beverages21.21×
07Bonnie WrightMovies & TV20.00×
08Sam ElliottMovies & TV17.67×
09Malt whiskyFood & Beverages13.08×
10Beer festivalFood & Beverages12.63×
11PilsnerFood & Beverages12.40×
12Alexis BledelMovies & TV11.08×
13Hair tutorialsBeauty & Wellness9.66×
14Single malt whiskyFood & Beverages7.63×
15MicrobreweryFood & Beverages7.31×
16BrewingFood & Beverages7.07×
17TransfermarktSports3.62×
18Müller (company)Food & Beverages3.02×
19ImmoScout24Home & Garden2.51×
20TagesschauMovies & TV2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer style audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
Community OrientationOPEN1.56×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer style audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Social Media UsageJOY0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer style have in Germany?

Beer style has an estimated audience of 283,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beer style fans?

38.6% of Beer style fans are female, 61.4% are male, with an average age of 38.7 years.

03

Which brands do Beer style fans like most?

Beer style fans show strongest brand affinity for Homebrewing (67.89×), Draught beer (23.93×), and Ale (26.21×) over the country average.

04

Where do Beer style fans live in Germany?

Beer style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Beer style fans also like?

Beyond Beer style itself, the audience over-indexes on Draught beer (23.93×), Ale (26.21×), Beer festival (12.63×), and Anheuser-Busch InBev (26.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Beer style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beer style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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