Anheuser-Busch InBev Audience in Germany
Anheuser-Busch InBev has an estimated audience of 414,428 people in Germany. 58.8% are female, 41.2% are male, average age 46.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stella Artois, Homebrewing, Budweiser, Draught beer, Leffe.
The average Anheuser-Busch InBev fan in Germany is 46.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stella Artois, Homebrewing, Budweiser, with strongest over-indexing on Stella Artois (236.03× the country average). Demographically, the Anheuser-Busch InBev audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Anheuser-Busch InBev fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 46.5 |
| Estimated audience size | 414,428 |
Audience persona
The typical Anheuser-Busch InBev fan in Germany is more female, around 46.5 years old, with strong Indulgence tendencies and a notable affinity for Stella Artois.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 80,175 | 1.2× |
| Nordrhein-Westfalen | 64,382 | 0.71× |
| Baden-Württemberg | 37,255 | 0.66× |
| Niedersachsen | 37,251 | 0.93× |
| Hessen | 27,076 | 0.86× |
| Bremen | 18,840 | 5.32× |
| Berlin | 14,517 | 0.78× |
| Hamburg | 12,461 | 1.33× |
| Rheinland-Pfalz | 12,307 | 0.59× |
| Sachsen | 12,038 | 0.59× |
| Sachsen-Anhalt | 8,206 | 0.76× |
| Schleswig-Holstein | 7,851 | 0.53× |
| Brandenburg | 6,249 | 0.49× |
| Thüringen | 4,887 | 0.46× |
| Mecklenburg-Vorpommern | 3,472 | 0.44× |
| Saarland | 1,784 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stella Artois | 236.03× | Food & Beverages |
| Homebrewing | 82.29× | Food & Beverages |
| Budweiser | 120.85× | Food & Beverages |
| Draught beer | 55.62× | Food & Beverages |
| Leffe | 132.94× | Food & Beverages |
| Tuborg Brewery | 116.54× | Food & Beverages |
| Flensburger | 26.49× | Food & Beverages |
| Carlsberg Group | 46.01× | Food & Beverages |
| Blue Moon (beer) | 116.28× | Food & Beverages |
| Fatboy Slim | 62.81× | Music & Radio |
| Pilsner Urquell | 67.13× | Food & Beverages |
| Ale | 32.82× | Food & Beverages |
| Beer festival | 16.12× | Food & Beverages |
| Roulette | 27.48× | Games |
| Blackjack | 26.15× | Games |
| Ballade (classical music) | 36.01× | Music & Radio |
| Zedd (musician) | 60.54× | Music & Radio |
| Pale lager | 23.86× | Food & Beverages |
| Fusion Festival | 52.08× | Music & Radio |
| Guinness | 22.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.2 |
| Convenience Orientation | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.64 |
| Patriotism | CONSERVATISM | 1.55 |
| DIY Mentality | THRILL | 1.53 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 28.8% |
| Mexico | 12.4% |
| Germany | 9.4% |
See Anheuser-Busch InBev audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Anheuser-Busch InBev have in Germany?
Anheuser-Busch InBev has an estimated audience of 414,428 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Anheuser-Busch InBev fans?
58.8% of Anheuser-Busch InBev fans are female, 41.2% are male, with an average age of 46.5 years.
Which brands do Anheuser-Busch InBev fans like most?
Anheuser-Busch InBev fans show strongest brand affinity for Stella Artois (236.03×), Homebrewing (82.29×), and Budweiser (120.85×) over the country average.
Where do Anheuser-Busch InBev fans live in Germany?
Anheuser-Busch InBev fans in Germany are most concentrated in Bayern (reach 80,175), Nordrhein-Westfalen (reach 64,382), and Baden-Württemberg (reach 37,255). These three regions account for the largest share of the active audience.
What other brands do Anheuser-Busch InBev fans also like?
Beyond Anheuser-Busch InBev itself, the audience over-indexes on Homebrewing (82.29×), Budweiser (120.85×), Draught beer (55.62×), and Leffe (132.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anheuser-Busch InBev. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.