Blackjack Audience in Germany
Blackjack has an estimated audience of 712,013 people in Germany. 37.9% are female, 62.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Eurojackpot, Smiley (singer), Craps, Lottoland.
The average Blackjack fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Eurojackpot, Smiley (singer), with strongest over-indexing on Tipico (7.9× the country average). Demographically, the Blackjack audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Video game
Demographics of Blackjack fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 40.1 |
| Estimated audience size | 712,013 |
Audience persona
The typical Blackjack fan in Germany is more male, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,568 | 1.31× |
| Bayern | 126,077 | 1.1× |
| Baden-Württemberg | 110,415 | 1.14× |
| Niedersachsen | 72,683 | 1.05× |
| Hessen | 64,348 | 1.19× |
| Berlin | 38,174 | 1.2× |
| Sachsen | 29,277 | 0.84× |
| Schleswig-Holstein | 24,595 | 0.96× |
| Brandenburg | 18,629 | 0.84× |
| Hamburg | 18,502 | 1.15× |
| Rheinland-Pfalz | 14,814 | 0.42× |
| Sachsen-Anhalt | 14,556 | 0.79× |
| Thüringen | 14,284 | 0.79× |
| Mecklenburg-Vorpommern | 11,900 | 0.88× |
| Saarland | 9,171 | 1.05× |
| Bremen | 7,973 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 7.9× | Games |
| Eurojackpot | 6.45× | Games |
| Smiley (singer) | 10.41× | Music & Radio |
| Craps | 38.43× | Games |
| Lottoland | 8.68× | Games |
| Bwin | 6.8× | Games |
| Bet365 | 9.17× | Games |
| Progressive jackpot | 11.4× | Games |
| Slot machine | 8.45× | Games |
| PokerStars | 15.84× | Games |
| TipWin | 7.45× | Games |
| Pocono Mountains | 29.24× | Travel & Leisure |
| Lotto24 | 5.32× | Games |
| SuperEnalotto | 21× | Games |
| Roulette | 10.52× | Games |
| Jackpotpiraten | 8.15× | Games |
| TradingView | 4.31× | Business & Career |
| Interwetten | 5.27× | Games |
| Wild Kratts | 25.76× | Movies & TV |
| Polymarket | 4.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Pet Ownership | JOY | 1.14 |
| Need for Security | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.06 |
| Luxury Orientation | PREMIUM | 1 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 16.7% |
| Japan | 7.7% |
See Blackjack audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Blackjack have in Germany?
Blackjack has an estimated audience of 712,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blackjack fans?
37.9% of Blackjack fans are female, 62.1% are male, with an average age of 40.1 years.
Which brands do Blackjack fans like most?
Blackjack fans show strongest brand affinity for Tipico (7.9×), Eurojackpot (6.45×), and Smiley (singer) (10.41×) over the country average.
Where do Blackjack fans live in Germany?
Blackjack fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,568), Bayern (reach 126,077), and Baden-Württemberg (reach 110,415). These three regions account for the largest share of the active audience.
What other brands do Blackjack fans also like?
Beyond Blackjack itself, the audience over-indexes on Eurojackpot (6.45×), Smiley (singer) (10.41×), Craps (38.43×), and Lottoland (8.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blackjack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.