Blackjack Audience in Germany
A data profile of the people who buy, follow and care about Blackjack in Germany — modelled from more than twelve digital signal sources. Blackjack has an estimated audience of 712,013 people in Germany.
The average Blackjack fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Eurojackpot, Smiley (singer), with strongest over-indexing on Tipico (7.9× the country average).
Demographically, the Blackjack audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Blackjack fan in Germany is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the Blackjack profile in Germany.
Search interest · 12-month trend
Demographics of Blackjack fans
37.9% are female, 62.1% are male, average age 40.1.
Gender split
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 40.1 |
| Estimated audience size | 712,013 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Blackjack audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 16.7% |
| Japan | 7.6% |
Geography
Where the Blackjack audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~30K | 1.44× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.21× | |
| 03 | Bremen | ~7K | 1.15× | |
| 04 | Hessen | ~60K | 1.10× | |
| 05 | Niedersachsen | ~80K | 1.09× | |
| 06 | Baden-Württemberg | ~100K | 1.04× | |
| 07 | Bayern | ~100K | 1.02× | |
| 08 | Rheinland-Pfalz | ~40K | 1.00× | |
| 09 | Sachsen-Anhalt | ~20K | 0.97× | |
| 10 | Schleswig-Holstein | ~20K | 0.96× | |
| 11 | Saarland | ~8K | 0.96× | |
| 12 | Sachsen | ~30K | 0.94× | |
| 13 | Berlin | ~30K | 0.94× | |
| 14 | Hamburg | ~10K | 0.93× | |
| 15 | Thüringen | ~20K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Blackjack audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Craps | Games | 38.43× | ||
| 02 | Pocono Mountains | Travel & Leisure | 29.24× | ||
| 03 | Wild Kratts | Movies & TV | 25.76× | ||
| 04 | SuperEnalotto | Games | 21.00× | ||
| 05 | PokerStars | Games | 15.84× | ||
| 06 | Progressive jackpot | Games | 11.40× | ||
| 07 | Roulette | Games | 10.52× | ||
| 08 | Smiley (singer) | Music & Radio | 10.41× | ||
| 09 | Bet365 | Games | 9.17× | ||
| 10 | Lottoland | Games | 8.68× | ||
| 11 | Slot machine | Games | 8.45× | ||
| 12 | Jackpotpiraten | Games | 8.15× | ||
| 13 | Tipico | Games | 7.90× | ||
| 14 | TipWin | Games | 7.45× | ||
| 15 | Bwin | Games | 6.80× | ||
| 16 | Eurojackpot | Games | 6.45× | ||
| 17 | Lotto24 | Games | 5.32× | ||
| 18 | Interwetten | Games | 5.27× | ||
| 19 | Polymarket | Business & Career | 4.48× | ||
| 20 | TradingView | Business & Career | 4.31× |
Personality of the Blackjack audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.86× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Tradition | CONSERVATISM | 0.88× | |
| Convenience Orientation | PREMIUM | 0.89× |
Frequently asked questions
How many fans does Blackjack have in Germany?
Blackjack has an estimated audience of 712,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blackjack fans?
37.9% of Blackjack fans are female, 62.1% are male, with an average age of 40.1 years.
Which brands do Blackjack fans like most?
Blackjack fans show strongest brand affinity for Tipico (7.9×), Eurojackpot (6.45×), and Smiley (singer) (10.41×) over the country average.
Where do Blackjack fans live in Germany?
Blackjack fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Blackjack fans also like?
Beyond Blackjack itself, the audience over-indexes on Eurojackpot (6.45×), Smiley (singer) (10.41×), Craps (38.43×), and Bwin (6.8×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Blackjack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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