Polymarket Audience in Germany
Polymarket has an estimated audience of 2,419,761 people in Germany. 32.3% are female, 67.7% are male, average age 35.7. Top brand affinities: Home insurance, Jotex, MarketWatch, Bitcoin, Stock market.
Top brand affinities include Home insurance, Jotex, MarketWatch, with strongest over-indexing on Home insurance (31.42× the country average). Demographically, the Polymarket audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Betting
Demographics of Polymarket fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 35.7 |
| Estimated audience size | 2,419,761 |
Audience persona
The typical Polymarket fan in Germany is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 31.42× | Business & Career |
| Jotex | 78.71× | Shopping |
| MarketWatch | 36.31× | Business & Career |
| Bitcoin | 15.77× | Business & Career |
| Stock market | 7.59× | Business & Career |
| Real property | 6.18× | Home & Garden |
| Mobile banking | 12.04× | Business & Career |
| Ariana Grande | 5.56× | Music & Radio |
| Money management | 11.1× | Business & Career |
| Google Drive | 4.26× | Technology & Electronics |
| finanzen.net | 5.94× | Business & Career |
| Mobile payment | 5.92× | Business & Career |
| Passive income | 8.7× | Business & Career |
| Commerzbank | 2.36× | Business & Career |
| Tagesschau | 1.78× | Movies & TV |
| Day trader | 13.68× | Business & Career |
| Online pharmacy | 23.31× | Health |
| 2.08× | Internet & Social Media | |
| First-time buyer | 4.24× | Shopping |
| Transfermarkt | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.92 |
| Early Adopter Mentality | POWER | 2.31 |
| Need for Security | CONSERVATISM | 1.65 |
| Career Orientation | POWER | 1.63 |
| Sustainability | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Canada | 7.0% |
| Germany | 6.6% |
See Polymarket audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.