finanzen.net Audience in Germany
finanzen.net has an estimated audience of 2,465,147 people in Germany. 25.9% are female, 74.1% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Futures contract, Postbank, Sorare, Free software, TradingView.
The average finanzen.net fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Futures contract, Postbank, Sorare, with strongest over-indexing on Futures contract (6.75× the country average). Demographically, the finanzen.net audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Personal finance
Demographics of finanzen.net fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 38.5 |
| Estimated audience size | 2,465,147 |
Audience persona
The typical finanzen.net fan in Germany is more male, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Futures contract.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 686,568 | 1.73× |
| Nordrhein-Westfalen | 565,753 | 1.05× |
| Baden-Württemberg | 490,089 | 1.46× |
| Niedersachsen | 280,259 | 1.17× |
| Hessen | 225,429 | 1.2× |
| Rheinland-Pfalz | 136,600 | 1.11× |
| Sachsen | 119,662 | 0.99× |
| Schleswig-Holstein | 88,296 | 1× |
| Berlin | 80,977 | 0.73× |
| Thüringen | 57,656 | 0.92× |
| Brandenburg | 56,180 | 0.73× |
| Hamburg | 56,027 | 1.01× |
| Sachsen-Anhalt | 43,969 | 0.69× |
| Mecklenburg-Vorpommern | 30,801 | 0.65× |
| Saarland | 23,806 | 0.79× |
| Bremen | 16,345 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Futures contract | 6.75× | Business & Career |
| Postbank | 3.82× | Business & Career |
| Sorare | 19.37× | Sports |
| Free software | 7.09× | Technology & Electronics |
| TradingView | 5.5× | Business & Career |
| Polymarket | 6.2× | Business & Career |
| Part-time | 4.87× | Business & Career |
| Friedrich Merz | 3.82× | Politics & Society |
| Block chain (database) | 19.37× | Technology & Electronics |
| Exchange (organized market) | 7.06× | Business & Career |
| Deutsche Bank | 2.85× | Business & Career |
| FXCM | 5.99× | Business & Career |
| News magazine | 2.07× | News |
| Spiegel Online | 1.56× | News |
| Share (finance) | 5.33× | Business & Career |
| Forex signal | 5.48× | Business & Career |
| Forex signals | 6.48× | Business & Career |
| Digital currency | 5.38× | Business & Career |
| 1.51× | Internet & Social Media | |
| Foreign exchange market | 4.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.85 |
| Need for Security | CONSERVATISM | 1.76 |
| Luxury Orientation | PREMIUM | 1.76 |
| Early Adopter Mentality | POWER | 1.74 |
| Risk Appetite | THRILL | 1.69 |
| Quality Awareness | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.6% |
| Austria | 4.2% |
| Switzerland | 2.9% |
See finanzen.net audiences in other countries
More Personal finance audiences in Germany
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- Wero (1,188,814)
Frequently asked questions
How many fans does finanzen.net have in Germany?
finanzen.net has an estimated audience of 2,465,147 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of finanzen.net fans?
25.9% of finanzen.net fans are female, 74.1% are male, with an average age of 38.5 years.
Which brands do finanzen.net fans like most?
finanzen.net fans show strongest brand affinity for Futures contract (6.75×), Postbank (3.82×), and Sorare (19.37×) over the country average.
Where do finanzen.net fans live in Germany?
finanzen.net fans in Germany are most concentrated in Bayern (reach 686,568), Nordrhein-Westfalen (reach 565,753), and Baden-Württemberg (reach 490,089). These three regions account for the largest share of the active audience.
What other brands do finanzen.net fans also like?
Beyond finanzen.net itself, the audience over-indexes on Postbank (3.82×), Sorare (19.37×), Free software (7.09×), and TradingView (5.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for finanzen.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.