Rascasse Audience Intelligence

finanzen.net Target Market in Germany

A data profile of the people who buy, follow and care about finanzen.net in Germany — modelled from more than twelve digital signal sources. finanzen.net has an estimated audience of 2,421,741 people in Germany.

#2among Personal finance in Germany#330among Brand in Germany#280in Business & Career

The average finanzen.net fan in Germany is 38.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Futures contract, Sorare, Polymarket, with strongest over-indexing on Futures contract (6.75× the country average).

Demographically, the finanzen.net audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical finanzen.net fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Futures contract.

Category: Business & Career · Type: Brand · Subtype: Personal finance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the finanzen.net profile in Germany.

Audience size
2.4M
in Germany
Gender
25.9%♀
74.1% male
Age
38.5
average years
Country rank
#2739
Brand in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of finanzen.net

25.9% are female, 74.1% are male, average age 38.5.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for finanzen.net audience in Germany
MetricValue
Female25.9%
Male74.1%
Average age38.5
Estimated audience size2,421,741
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the finanzen.net audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

86.4%

of the worldwide finanzen.net audience comes from Germany.

Worldwide audience distribution share by country for finanzen.net
CountryShare
Germany86.4%
Austria4.1%
Spain1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the finanzen.net audience in Germany is strongest.

Fig. 05

Top regions by affinity

finanzen.net customers by region in Germany
#RegionReachAffinity×
01Bayern~700K1.77×
02Baden-Württemberg~500K1.45×
03Rheinland-Pfalz~100K1.20×
04Niedersachsen~300K1.17×
05Hessen~200K1.15×
06Nordrhein-Westfalen~600K1.03×
07Schleswig-Holstein~90K1.00×
08Thüringen~60K1.00×
09Sachsen~100K0.88×
10Hamburg~50K0.83×
11Mecklenburg-Vorpommern~40K0.83×
12Bremen~20K0.81×
13Sachsen-Anhalt~50K0.79×
14Saarland~20K0.75×
15Brandenburg~60K0.73×
16Berlin~70K0.64×
Fig. 06

Affinity by region

Affinity by region — finanzen.net, Germany
0.64×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the finanzen.net audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for finanzen.net audience
#·InterestCategoryAffinity×
01SorareSports19.37×
02Block chain (database)Technology & Electronics19.37×
03Commodity marketBusiness & Career11.91×
04Free softwareTechnology & Electronics7.09×
05Exchange (organized market)Business & Career7.06×
06Futures contractBusiness & Career6.75×
07Forex signalsBusiness & Career6.48×
08PolymarketBusiness & Career6.20×
09FXCMBusiness & Career5.99×
10TradingViewBusiness & Career5.50×
11Forex signalBusiness & Career5.48×
12Digital currencyBusiness & Career5.38×
13Share (finance)Business & Career5.33×
14Part-timeBusiness & Career4.87×
15Foreign exchange marketBusiness & Career4.26×
16PostbankBusiness & Career3.82×
17Friedrich MerzPolitics & Society3.82×
18Deutsche BankBusiness & Career2.85×
19News magazineNews2.07×
20SportschauSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the finanzen.net audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by finanzen.net audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.70×
PatriotismCONSERVATISM2.31×
Career OrientationPOWER2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by finanzen.net audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
SpiritualityBALANCE0.75×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is finanzen.net's target market in Germany?

finanzen.net's target market in Germany covers an estimated 2,421,741 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of finanzen.net customers?

25.9% of the finanzen.net audience are female, 74.1% are male, with an average age of 38.5 years.

03

Which brands do finanzen.net fans like most?

finanzen.net fans show strongest brand affinity for Futures contract (6.75×), Sorare (19.37×), and Polymarket (6.2×) over the country average.

04

Where do finanzen.net fans live in Germany?

finanzen.net fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do finanzen.net fans also like?

Beyond finanzen.net itself, the audience over-indexes on Sorare (19.37×), Polymarket (6.2×), Postbank (3.82×), and Free software (7.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal finance audiences in Germany

See finanzen.net audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for finanzen.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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