Wero Audience in Germany
Wero has an estimated audience of 1,188,813 people in Germany. 54.8% are female, 45.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goop, Inductive charging, Rossmann, Goosebumps (film), CAC 40.
The average Wero fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goop, Inductive charging, Rossmann, with strongest over-indexing on Goop (18.32× the country average). Demographically, the Wero audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Personal finance
Demographics of Wero fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 39.6 |
| Estimated audience size | 1,188,813 |
Audience persona
The typical Wero fan in Germany is balanced, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,360 | 1.2× |
| Bayern | 215,250 | 1.13× |
| Baden-Württemberg | 196,361 | 1.21× |
| Niedersachsen | 123,194 | 1.07× |
| Hessen | 116,701 | 1.29× |
| Rheinland-Pfalz | 66,417 | 1.12× |
| Berlin | 62,960 | 1.18× |
| Sachsen | 48,062 | 0.82× |
| Schleswig-Holstein | 45,513 | 1.07× |
| Brandenburg | 31,386 | 0.85× |
| Hamburg | 29,188 | 1.09× |
| Thüringen | 23,924 | 0.79× |
| Sachsen-Anhalt | 22,987 | 0.75× |
| Mecklenburg-Vorpommern | 16,149 | 0.71× |
| Saarland | 12,565 | 0.86× |
| Bremen | 8,816 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 18.32× | Internet & Social Media |
| Inductive charging | 17.63× | Home & Garden |
| Rossmann | 1.6× | Shopping |
| Goosebumps (film) | 17.34× | Movies & TV |
| CAC 40 | 2.03× | Business & Career |
| Goof | 15.78× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Corfu (regional unit) | 3.45× | Travel & Leisure |
| Jack White | 1.59× | Movies & TV |
| Overboard (film) | 6.34× | Movies & TV |
| Tracey Emin | 7.67× | Arts & Culture |
| Gordita | 17.15× | Food & Beverages |
| Home Delivery | 2.01× | Food & Beverages |
| Song Il-gook | 17.87× | Movies & TV |
| Google Analytics | 1.55× | Internet & Social Media |
| The Knot (Website) | 5.54× | Kids & Family |
| Haitian Vodou | 1.81× | Politics & Society |
| Loincloth | 1.63× | Fashion & Accessoires |
| Emil Bulls | 8.05× | Music & Radio |
| Metamorphoses | 1.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.34 |
| Need for Security | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.11 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 48.8% |
| Germany | 31.6% |
| Netherlands | 6.4% |
See Wero audiences in other countries
More Personal finance audiences in Germany
- PayPal (2,755,697)
- finanzen.net (2,465,147)
- Kickstarter (1,399,030)
- GoFundMe (1,387,942)
- DEVK (1,248,463)
Frequently asked questions
How many fans does Wero have in Germany?
Wero has an estimated audience of 1,188,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wero fans?
54.8% of Wero fans are female, 45.2% are male, with an average age of 39.6 years.
Which brands do Wero fans like most?
Wero fans show strongest brand affinity for Goop (18.32×), Inductive charging (17.63×), and Rossmann (1.6×) over the country average.
Where do Wero fans live in Germany?
Wero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,360), Bayern (reach 215,250), and Baden-Württemberg (reach 196,361). These three regions account for the largest share of the active audience.
What other brands do Wero fans also like?
Beyond Wero itself, the audience over-indexes on Inductive charging (17.63×), Rossmann (1.6×), Goosebumps (film) (17.34×), and CAC 40 (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.