Refrigerator Audience in Germany
Refrigerator has an estimated audience of 5,498,838 people in Germany. 59.1% are female, 40.9% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Microwave oven, Heat pump, Refrigeration, Kitchen stove, Household goods.
The average Refrigerator fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Microwave oven, Heat pump, Refrigeration, with strongest over-indexing on Microwave oven (16× the country average). Demographically, the Refrigerator audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Refrigerator fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.8 |
| Estimated audience size | 5,498,838 |
Audience persona
The typical Refrigerator fan in Germany is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,383,491 | 1.15× |
| Bayern | 873,207 | 0.99× |
| Baden-Württemberg | 782,131 | 1.04× |
| Niedersachsen | 546,370 | 1.02× |
| Hessen | 411,125 | 0.98× |
| Sachsen | 296,915 | 1.1× |
| Rheinland-Pfalz | 284,235 | 1.03× |
| Berlin | 261,908 | 1.07× |
| Schleswig-Holstein | 179,597 | 0.91× |
| Brandenburg | 169,149 | 0.99× |
| Sachsen-Anhalt | 146,728 | 1.03× |
| Thüringen | 137,033 | 0.98× |
| Hamburg | 131,912 | 1.06× |
| Mecklenburg-Vorpommern | 90,787 | 0.86× |
| Saarland | 60,962 | 0.9× |
| Bremen | 41,357 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Microwave oven | 16× | Home & Garden |
| Heat pump | 15.95× | Home & Garden |
| Refrigeration | 26.25× | Home & Garden |
| Kitchen stove | 12.03× | Home & Garden |
| Household goods | 13.36× | Home & Garden |
| Food preservation | 20.39× | Food & Beverages |
| Clothes dryer | 20.98× | Home & Garden |
| Hotel manager | 11.89× | Business & Career |
| Washing machine | 14.57× | Home & Garden |
| Cleaning | 11.36× | Home & Garden |
| Laundry | 10.12× | Home & Garden |
| Midea (company) | 41.63× | Home & Garden |
| Dishwasher | 15.36× | Home & Garden |
| Kitchenware | 5.82× | Home & Garden |
| Vacuum cleaner | 6.12× | Home & Garden |
| Kitchen utensil | 7.24× | Home & Garden |
| Kitchen | 3.85× | Home & Garden |
| Cleaning agent | 9.37× | Home & Garden |
| Bed | 3.97× | Home & Garden |
| Bathroom | 4.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.63 |
| Design Affinity | PREMIUM | 1.73 |
| Indulgence | JOY | 1.66 |
| Convenience Orientation | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.53 |
| Family Orientation | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
See Refrigerator audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Refrigerator have in Germany?
Refrigerator has an estimated audience of 5,498,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Refrigerator fans?
59.1% of Refrigerator fans are female, 40.9% are male, with an average age of 44.8 years.
Which brands do Refrigerator fans like most?
Refrigerator fans show strongest brand affinity for Microwave oven (16×), Heat pump (15.95×), and Refrigeration (26.25×) over the country average.
Where do Refrigerator fans live in Germany?
Refrigerator fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,383,491), Bayern (reach 873,207), and Baden-Württemberg (reach 782,131). These three regions account for the largest share of the active audience.
What other brands do Refrigerator fans also like?
Beyond Refrigerator itself, the audience over-indexes on Heat pump (15.95×), Refrigeration (26.25×), Kitchen stove (12.03×), and Household goods (13.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.