Vacuum cleaner Audience in Germany
Vacuum cleaner has an estimated audience of 4,931,497 people in Germany. 58.8% are female, 41.2% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Welsh Corgi, Litter box, Heat pump, Refrigeration, Germany.
The average Vacuum cleaner fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Welsh Corgi, Litter box, Heat pump, with strongest over-indexing on Welsh Corgi (8.64× the country average). Demographically, the Vacuum cleaner audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Vacuum cleaner fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.7 |
| Estimated audience size | 4,931,497 |
Audience persona
The typical Vacuum cleaner fan in Germany is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Welsh Corgi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,274,226 | 1.18× |
| Bayern | 812,017 | 1.02× |
| Baden-Württemberg | 733,176 | 1.09× |
| Niedersachsen | 532,630 | 1.11× |
| Hessen | 379,066 | 1.01× |
| Rheinland-Pfalz | 250,690 | 1.01× |
| Sachsen | 225,706 | 0.93× |
| Berlin | 217,914 | 0.99× |
| Schleswig-Holstein | 178,534 | 1.01× |
| Brandenburg | 135,918 | 0.89× |
| Hamburg | 119,525 | 1.07× |
| Sachsen-Anhalt | 115,574 | 0.9× |
| Thüringen | 110,808 | 0.88× |
| Mecklenburg-Vorpommern | 85,651 | 0.91× |
| Saarland | 55,659 | 0.92× |
| Bremen | 44,867 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Welsh Corgi | 8.64× | Pets & Animals |
| Litter box | 4.99× | Pets & Animals |
| Heat pump | 7.28× | Home & Garden |
| Refrigeration | 11.54× | Home & Garden |
| Germany | 1.72× | Travel & Leisure |
| Kitchenware | 4.12× | Home & Garden |
| Dyson | 4.47× | Home & Garden |
| Europe | 1.87× | Travel & Leisure |
| Cookware and bakeware | 4.76× | Home & Garden |
| Bauhaus | 2.01× | Shopping |
| Galatasaray S.K. | 2.39× | Sports |
| Netto Marken-Discount | 1.92× | Shopping |
| Cleaning | 4.48× | Home & Garden |
| Food preservation | 7.43× | Food & Beverages |
| Household hardware | 11.53× | Home & Garden |
| FRITZ!Box | 2.49× | Technology & Electronics |
| Quality control | 9.48× | Business & Career |
| Instant messaging | 2.32× | Internet & Social Media |
| Baby food | 2.79× | Kids & Family |
| Woolworths | 2.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.7 |
| Convenience Orientation | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.48 |
| Pet Ownership | JOY | 1.26 |
| Family Orientation | CONSERVATISM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 6.4% |
| Germany | 5.1% |
See Vacuum cleaner audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vacuum cleaner have in Germany?
Vacuum cleaner has an estimated audience of 4,931,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vacuum cleaner fans?
58.8% of Vacuum cleaner fans are female, 41.2% are male, with an average age of 43.7 years.
Which brands do Vacuum cleaner fans like most?
Vacuum cleaner fans show strongest brand affinity for Welsh Corgi (8.64×), Litter box (4.99×), and Heat pump (7.28×) over the country average.
Where do Vacuum cleaner fans live in Germany?
Vacuum cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,274,226), Bayern (reach 812,017), and Baden-Württemberg (reach 733,176). These three regions account for the largest share of the active audience.
What other brands do Vacuum cleaner fans also like?
Beyond Vacuum cleaner itself, the audience over-indexes on Litter box (4.99×), Heat pump (7.28×), Refrigeration (11.54×), and Germany (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.