Rascasse Audience Intelligence

Vacuum cleaner Audience in Germany

A data profile of the people who buy, follow and care about Vacuum cleaner in Germany — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 4,931,497 people in Germany.

#675among Topic in Germany#81in Home & Garden

The average Vacuum cleaner fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Welsh Corgi, Litter box, Heat pump, with strongest over-indexing on Welsh Corgi (8.64× the country average).

Demographically, the Vacuum cleaner audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vacuum cleaner fan in Germany is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Welsh Corgi.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacuum cleaner profile in Germany.

Audience size
4.9M
in Germany
Gender
58.8%♀
41.2% male
Age
43.7
average years
Country rank
#1077
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacuum cleaner fans

58.8% are female, 41.2% are male, average age 43.7.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Vacuum cleaner audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age43.7
Estimated audience size4,931,497
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Vacuum cleaner audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3923%
40-4926%
50+26%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Vacuum cleaner audience comes from Germany.

Worldwide audience distribution share by country for Vacuum cleaner
CountryShare
United States11.5%
Italy6.4%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacuum cleaner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vacuum cleaner fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M1.15×
02Bremen~50K1.10×
03Niedersachsen~500K1.09×
04Baden-Württemberg~700K1.06×
05Hamburg~100K1.05×
06Rheinland-Pfalz~300K1.02×
07Schleswig-Holstein~200K1.01×
08Bayern~800K1.00×
09Hessen~400K1.00×
10Berlin~200K0.98×
11Saarland~60K0.96×
12Sachsen-Anhalt~100K0.94×
13Mecklenburg-Vorpommern~90K0.94×
14Sachsen~200K0.93×
15Thüringen~100K0.91×
16Brandenburg~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Vacuum cleaner, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vacuum cleaner audience
#·InterestCategoryAffinity×
01RefrigerationHome & Garden11.54×
02Household hardwareHome & Garden11.53×
03Quality controlBusiness & Career9.48×
04Welsh CorgiPets & Animals8.64×
05Food preservationFood & Beverages7.43×
06Heat pumpHome & Garden7.28×
07Litter boxPets & Animals4.99×
08Cookware and bakewareHome & Garden4.76×
09CleaningHome & Garden4.48×
10DysonHome & Garden4.47×
11KitchenwareHome & Garden4.12×
12WoolworthsShopping2.83×
13Baby foodKids & Family2.79×
14FRITZ!BoxTechnology & Electronics2.49×
15Instant messagingInternet & Social Media2.32×
16BauhausShopping2.01×
17Netto Marken-DiscountShopping1.92×
18EuropeTravel & Leisure1.87×
19GermanyTravel & Leisure1.72×
20Obi (store)Shopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vacuum cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vacuum cleaner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
Early Adopter MentalityPOWER1.64×
DIY MentalityTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vacuum cleaner audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
ExtroversionTHRILL0.86×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vacuum cleaner have in Germany?

Vacuum cleaner has an estimated audience of 4,931,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vacuum cleaner fans?

58.8% of Vacuum cleaner fans are female, 41.2% are male, with an average age of 43.7 years.

03

Which brands do Vacuum cleaner fans like most?

Vacuum cleaner fans show strongest brand affinity for Welsh Corgi (8.64×), Litter box (4.99×), and Heat pump (7.28×) over the country average.

04

Where do Vacuum cleaner fans live in Germany?

Vacuum cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Vacuum cleaner fans also like?

Beyond Vacuum cleaner itself, the audience over-indexes on Litter box (4.99×), Heat pump (7.28×), Refrigeration (11.54×), and Germany (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Vacuum cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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