Rascasse Audience Intelligence

Cookware and bakeware Audience in Germany

A data profile of the people who buy, follow and care about Cookware and bakeware in Germany — modelled from more than twelve digital signal sources. Cookware and bakeware has an estimated audience of 2,985,937 people in Germany.

#1303among Topic in Germany#180in Home & Garden

The average Cookware and bakeware fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchenware, Ornamental plant, Kitchen knife, with strongest over-indexing on Kitchenware (12.88× the country average).

Demographically, the Cookware and bakeware audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cookware and bakeware fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookware and bakeware profile in Germany.

Audience size
3M
in Germany
Gender
69.1%♀
30.9% male
Age
42.8
average years
Country rank
#2130
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookware and bakeware fans

69.1% are female, 30.9% are male, average age 42.8.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Cookware and bakeware audience in Germany
MetricValue
Female69.1%
Male30.9%
Average age42.8
Estimated audience size2,985,937
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Cookware and bakeware audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Cookware and bakeware audience comes from Germany.

Worldwide audience distribution share by country for Cookware and bakeware
CountryShare
United States24.6%
United Kingdom6.1%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookware and bakeware audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cookware and bakeware fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.21×
02Brandenburg~100K1.11×
03Sachsen~200K1.04×
04Sachsen-Anhalt~80K1.03×
05Nordrhein-Westfalen~700K1.01×
06Schleswig-Holstein~100K1.01×
07Thüringen~80K1.01×
08Mecklenburg-Vorpommern~60K1.00×
09Bremen~30K1.00×
10Hamburg~70K0.99×
11Niedersachsen~300K0.98×
12Bayern~500K0.97×
13Saarland~40K0.97×
14Rheinland-Pfalz~100K0.94×
15Hessen~200K0.91×
16Baden-Württemberg~400K0.90×
Fig. 06

Affinity by region

Affinity by region — Cookware and bakeware, Germany
0.90×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookware and bakeware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookware and bakeware audience
#·InterestCategoryAffinity×
01SieMaticHome & Garden22.20×
02Knorr (brand)Food & Beverages18.55×
03Non-stick surfaceHome & Garden16.46×
04Cast-iron cookwareHome & Garden15.33×
05Kitchen knifeHome & Garden13.96×
06KitchenwareHome & Garden12.88×
07Frying panHome & Garden10.38×
08Cutting boardHome & Garden9.64×
09TefalHome & Garden8.84×
10Ornamental plantHome & Garden8.28×
11TablewareFood & Beverages7.98×
12D&RTechnology & Electronics7.81×
13CutleryHome & Garden7.26×
14Kitchen utensilHome & Garden6.63×
15PillowHome & Garden5.73×
16Non-alcoholic beverageFood & Beverages5.61×
17Vacuum cleanerHome & Garden4.76×
18PandoraFashion & Accessoires4.56×
19RefrigeratorHome & Garden4.27×
20IKEAHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookware and bakeware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookware and bakeware audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.66×
IndulgenceJOY2.20×
Design AffinityPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookware and bakeware audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
ExtroversionTHRILL0.77×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookware and bakeware have in Germany?

Cookware and bakeware has an estimated audience of 2,985,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cookware and bakeware fans?

69.1% of Cookware and bakeware fans are female, 30.9% are male, with an average age of 42.8 years.

03

Which brands do Cookware and bakeware fans like most?

Cookware and bakeware fans show strongest brand affinity for Kitchenware (12.88×), Ornamental plant (8.28×), and Kitchen knife (13.96×) over the country average.

04

Where do Cookware and bakeware fans live in Germany?

Cookware and bakeware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cookware and bakeware fans also like?

Beyond Cookware and bakeware itself, the audience over-indexes on Ornamental plant (8.28×), Kitchen knife (13.96×), Tableware (7.98×), and Knorr (brand) (18.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cookware and bakeware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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