Cookware and bakeware Audience in Germany
Cookware and bakeware has an estimated audience of 2,985,937 people in Germany. 69.1% are female, 30.9% are male, average age 42.8. Top brand affinities: Gil Ofarim, Mothercare, Emmaljunga, Sixx, Figure painting (hobby).
Top brand affinities include Gil Ofarim, Mothercare, Emmaljunga, with strongest over-indexing on Gil Ofarim (1.67× the country average). Demographically, the Cookware and bakeware audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Cookware and bakeware fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 42.8 |
| Estimated audience size | 2,985,937 |
Audience persona
The typical Cookware and bakeware fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.67× | Music & Radio |
| Mothercare | 2.4× | Kids & Family |
| Emmaljunga | 19.21× | Kids & Family |
| Sixx | 2.57× | Movies & TV |
| Figure painting (hobby) | 3.18× | Arts & Culture |
| Headhunters (film) | 3.26× | Movies & TV |
| Cachorro | 2.3× | Pets & Animals |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Emil Nolde | 3.1× | Arts & Culture |
| Business English | 1.52× | Business & Career |
| Home Delivery | 1.5× | Food & Beverages |
| Bank account | 1.53× | Business & Career |
| Coworking | 2.03× | Business & Career |
| HODINKEE | 5.19× | Fashion & Accessoires |
| Bugatti Chiron | 2.72× | Cars & Mobility |
| Sinister (band) | 5.95× | Music & Radio |
| Standing rib roast | 3.69× | Food & Beverages |
| Vijesti.ba | 1.97× | News |
| Ipekyol | 1.87× | Shopping |
| Celtic punk | 3.83× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.47 |
| Design Affinity | PREMIUM | 2.43 |
| DIY Mentality | THRILL | 2.07 |
| Sustainability | BALANCE | 1.98 |
| Creativity | OPEN | 1.64 |
| Convenience Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.1% |
| Japan | 5.4% |
See Cookware and bakeware audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.