Cast-iron cookware Audience in Germany
Cast-iron cookware has an estimated audience of 328,502 people in Germany. 55.3% are female, 44.7% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Wrench, Hand tool, Hammer, Multi-tool, Drill bit.
The average Cast-iron cookware fan in Germany is 36.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Wrench, Hand tool, Hammer, with strongest over-indexing on Wrench (49.01× the country average). Demographically, the Cast-iron cookware audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cast-iron cookware fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.9 |
| Estimated audience size | 328,502 |
Audience persona
The typical Cast-iron cookware fan in Germany is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Wrench.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 26,173 | 0.5× |
| Nordrhein-Westfalen | 21,824 | 0.3× |
| Rheinland-Pfalz | 16,783 | 1.02× |
| Hessen | 16,329 | 0.65× |
| Baden-Württemberg | 15,460 | 0.34× |
| Niedersachsen | 15,377 | 0.48× |
| Sachsen | 14,604 | 0.91× |
| Schleswig-Holstein | 14,374 | 1.22× |
| Brandenburg | 13,549 | 1.33× |
| Sachsen-Anhalt | 13,157 | 1.55× |
| Berlin | 12,861 | 0.88× |
| Thüringen | 9,031 | 1.08× |
| Bremen | 8,780 | 3.13× |
| Hamburg | 8,670 | 1.17× |
| Mecklenburg-Vorpommern | 5,143 | 0.82× |
| Saarland | 2,556 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wrench | 49.01× | Home & Garden |
| Hand tool | 31.82× | Home & Garden |
| Hammer | 31.47× | Home & Garden |
| Multi-tool | 34.69× | Home & Garden |
| Drill bit | 37.95× | Home & Garden |
| WMF | 25.83× | Home & Garden |
| Römertopf | 43.84× | Home & Garden |
| Cookware and bakeware | 15.33× | Home & Garden |
| SIGG | 72.33× | Home & Garden |
| Costco | 29.11× | Shopping |
| Screw | 18.05× | Home & Garden |
| Drill | 10.47× | Home & Garden |
| Mortgage calculator | 10.76× | Home & Garden |
| Moving company | 13.91× | Home & Garden |
| Target Corporation | 12.94× | Shopping |
| Pumpkin | 17.53× | Food & Beverages |
| Walt Disney World | 7.4× | Travel & Leisure |
| Dammam | 23.25× | Travel & Leisure |
| Harry Potter | 2.45× | Movies & TV |
| Farmers' market | 8.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Price Sensitivity | PREMIUM | 1.48 |
| Quality Awareness | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.39 |
| Family Orientation | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.9% |
| Taiwan | 6.6% |
| Japan | 4.3% |
See Cast-iron cookware audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cast-iron cookware have in Germany?
Cast-iron cookware has an estimated audience of 328,502 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Cast-iron cookware fans?
55.3% of Cast-iron cookware fans are female, 44.7% are male, with an average age of 36.9 years.
Which brands do Cast-iron cookware fans like most?
Cast-iron cookware fans show strongest brand affinity for Wrench (49.01×), Hand tool (31.82×), and Hammer (31.47×) over the country average.
Where do Cast-iron cookware fans live in Germany?
Cast-iron cookware fans in Germany are most concentrated in Bayern (reach 26,173), Nordrhein-Westfalen (reach 21,824), and Rheinland-Pfalz (reach 16,783). These three regions account for the largest share of the active audience.
What other brands do Cast-iron cookware fans also like?
Beyond Cast-iron cookware itself, the audience over-indexes on Hand tool (31.82×), Hammer (31.47×), Multi-tool (34.69×), and Drill bit (37.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cast-iron cookware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.