Rascasse Audience Intelligence

Cast-iron cookware Audience in Germany

A data profile of the people who buy, follow and care about Cast-iron cookware in Germany — modelled from more than twelve digital signal sources. Cast-iron cookware has an estimated audience of 328,502 people in Germany.

#5881among Topic in Germany#797in Home & Garden

The average Cast-iron cookware fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wrench, Hand tool, Hammer, with strongest over-indexing on Wrench (49.01× the country average).

Demographically, the Cast-iron cookware audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cast-iron cookware fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Wrench.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cast-iron cookware profile in Germany.

Audience size
329K
in Germany
Gender
55.3%♀
44.7% male
Age
36.9
average years
Country rank
#16248
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cast-iron cookware fans

55.3% are female, 44.7% are male, average age 36.9.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Cast-iron cookware audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age36.9
Estimated audience size328,502
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Cast-iron cookware audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4916%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Cast-iron cookware audience comes from Germany.

Worldwide audience distribution share by country for Cast-iron cookware
CountryShare
United States47.9%
Taiwan6.6%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cast-iron cookware audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cast-iron cookware fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.14×
02Sachsen-Anhalt~9K1.05×
03Brandenburg~10K1.03×
04Schleswig-Holstein~10K1.02×
05Hamburg~8K1.02×
06Rheinland-Pfalz~20K1.00×
07Thüringen~8K1.00×
08Sachsen~20K0.99×
09Mecklenburg-Vorpommern~6K0.99×
10Saarland~4K0.99×
11Berlin~10K0.98×
12Hessen~20K0.95×
13Niedersachsen~30K0.94×
14Baden-Württemberg~40K0.93×
15Bayern~50K0.91×
16Nordrhein-Westfalen~60K0.89×
Fig. 06

Affinity by region

Affinity by region — Cast-iron cookware, Germany
0.89×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cast-iron cookware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cast-iron cookware audience
#·InterestCategoryAffinity×
01SIGGHome & Garden72.33×
02WrenchHome & Garden49.01×
03RömertopfHome & Garden43.84×
04Drill bitHome & Garden37.95×
05Multi-toolHome & Garden34.69×
06Hand toolHome & Garden31.82×
07HammerHome & Garden31.47×
08WMFHome & Garden25.83×
09DammamTravel & Leisure23.25×
10ScrewHome & Garden18.05×
11PumpkinFood & Beverages17.53×
12Cookware and bakewareHome & Garden15.33×
13Moving companyHome & Garden13.91×
14Target CorporationShopping12.94×
15Mortgage calculatorHome & Garden10.76×
16DrillHome & Garden10.47×
17Farmers' marketFood & Beverages8.59×
18Walt Disney WorldTravel & Leisure7.40×
19RedditInternet & Social Media3.85×
20Harry PotterMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cast-iron cookware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cast-iron cookware audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.89×
Pet OwnershipJOY1.57×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cast-iron cookware audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.50×
Need for SecurityCONSERVATISM0.68×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cast-iron cookware have in Germany?

Cast-iron cookware has an estimated audience of 328,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cast-iron cookware fans?

55.3% of Cast-iron cookware fans are female, 44.7% are male, with an average age of 36.9 years.

03

Which brands do Cast-iron cookware fans like most?

Cast-iron cookware fans show strongest brand affinity for Wrench (49.01×), Hand tool (31.82×), and Hammer (31.47×) over the country average.

04

Where do Cast-iron cookware fans live in Germany?

Cast-iron cookware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cast-iron cookware fans also like?

Beyond Cast-iron cookware itself, the audience over-indexes on Hand tool (31.82×), Hammer (31.47×), Multi-tool (34.69×), and Drill bit (37.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cast-iron cookware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cast-iron cookware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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