Rascasse Audience Intelligence

Walt Disney World Audience in Germany

A data profile of the people who buy, follow and care about Walt Disney World in Germany — modelled from more than twelve digital signal sources. Walt Disney World has an estimated audience of 3,831,555 people in Germany.

#2among Theme park in Germany#80among POI in Germany#125in Travel & Leisure

The average Walt Disney World fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Disneyland, Moana (2016 film), Rapunzel (Disney), with strongest over-indexing on Disneyland (13.32× the country average).

Demographically, the Walt Disney World audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Walt Disney World fan in Germany is more female, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Disneyland.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walt Disney World profile in Germany.

Audience size
3.8M
in Germany
Gender
73.3%♀
26.7% male
Age
34.7
average years
Country rank
#1561
POI in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walt Disney World fans

73.3% are female, 26.7% are male, average age 34.7.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Walt Disney World audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age34.7
Estimated audience size3,831,555
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Walt Disney World audience in Germany
Age bracketShare%
16-1925%
20-2927%
30-3924%
40-4915%
50+9%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Walt Disney World audience comes from Germany.

Worldwide audience distribution share by country for Walt Disney World
CountryShare
United States39.4%
Japan13.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walt Disney World audience in Germany is strongest.

Fig. 05

Top regions by affinity

Walt Disney World fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~60K1.29×
02Rheinland-Pfalz~200K1.19×
03Hessen~300K1.17×
04Bayern~700K1.16×
05Nordrhein-Westfalen~900K1.12×
06Baden-Württemberg~600K1.11×
07Niedersachsen~400K1.00×
08Berlin~200K0.99×
09Bremen~30K0.99×
10Schleswig-Holstein~100K0.98×
11Thüringen~90K0.94×
12Brandenburg~100K0.92×
13Hamburg~80K0.92×
14Sachsen-Anhalt~80K0.85×
15Mecklenburg-Vorpommern~60K0.84×
16Sachsen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Walt Disney World, Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walt Disney World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walt Disney World audience
#·InterestCategoryAffinity×
01SeaWorld OrlandoTravel & Leisure26.14×
02Moana (2016 film)Movies & TV25.24×
03Disney Cruise LineTravel & Leisure17.95×
04Rapunzel (Disney)Movies & TV17.91×
05WALL-EMovies & TV17.40×
06Kristen BellMovies & TV17.10×
07Jeff BridgesMovies & TV16.91×
08Pocahontas (1995 film)Movies & TV16.45×
09Sleeping Beauty (1959 film)Movies & TV16.19×
10Aladdin (1992 Disney film)Movies & TV14.61×
11Ratatouille (film)Movies & TV13.76×
12Mulan (1998 film)Movies & TV13.57×
13DisneylandTravel & Leisure13.32×
14The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure12.82×
15Disneyland ResortTravel & Leisure11.84×
16Mickey MouseMovies & TV11.75×
17ZootopiaMovies & TV10.98×
18Disney PrincessKids & Family10.68×
19BarbieMovies & TV4.17×
20Harry PotterMovies & TV2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walt Disney World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walt Disney World audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.79×
Pet OwnershipJOY1.50×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walt Disney World audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
SpiritualityBALANCE0.96×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walt Disney World have in Germany?

Walt Disney World has an estimated audience of 3,831,555 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Walt Disney World fans?

73.3% of Walt Disney World fans are female, 26.7% are male, with an average age of 34.7 years.

03

Which brands do Walt Disney World fans like most?

Walt Disney World fans show strongest brand affinity for Disneyland (13.32×), Moana (2016 film) (25.24×), and Rapunzel (Disney) (17.91×) over the country average.

04

Where do Walt Disney World fans live in Germany?

Walt Disney World fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Walt Disney World fans also like?

Beyond Walt Disney World itself, the audience over-indexes on Moana (2016 film) (25.24×), Rapunzel (Disney) (17.91×), Ratatouille (film) (13.76×), and The Wizarding World of Harry Potter (Universal Orlando Resort) (12.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Walt Disney World audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Walt Disney World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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