Walt Disney World Audience in Germany
Walt Disney World has an estimated audience of 3,831,555 people in Germany. 73.3% are female, 26.7% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Disneyland, Moana (2016 film), Rapunzel (Disney), The Wizarding World of Harry Potter (Universal Orlando Resort), Ratatouille (film).
The average Walt Disney World fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Disneyland, Moana (2016 film), Rapunzel (Disney), with strongest over-indexing on Disneyland (13.32× the country average). Demographically, the Walt Disney World audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Walt Disney World fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 34.7 |
| Estimated audience size | 3,831,555 |
Audience persona
The typical Walt Disney World fan in Germany is more female, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Disneyland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 951,298 | 1.13× |
| Bayern | 690,711 | 1.12× |
| Baden-Württemberg | 607,466 | 1.16× |
| Niedersachsen | 386,189 | 1.04× |
| Hessen | 355,559 | 1.22× |
| Rheinland-Pfalz | 229,022 | 1.19× |
| Berlin | 171,500 | 1× |
| Sachsen | 147,351 | 0.78× |
| Schleswig-Holstein | 133,535 | 0.97× |
| Brandenburg | 97,565 | 0.82× |
| Thüringen | 75,470 | 0.77× |
| Sachsen-Anhalt | 74,856 | 0.75× |
| Saarland | 74,310 | 1.58× |
| Hamburg | 71,054 | 0.82× |
| Mecklenburg-Vorpommern | 53,492 | 0.73× |
| Bremen | 29,437 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disneyland | 13.32× | Travel & Leisure |
| Moana (2016 film) | 25.24× | Movies & TV |
| Rapunzel (Disney) | 17.91× | Movies & TV |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 12.82× | Travel & Leisure |
| Ratatouille (film) | 13.76× | Movies & TV |
| Harry Potter | 2.8× | Movies & TV |
| Kristen Bell | 17.1× | Movies & TV |
| Barbie | 4.17× | Movies & TV |
| Disney Princess | 10.68× | Kids & Family |
| WALL-E | 17.4× | Movies & TV |
| Mickey Mouse | 11.75× | Movies & TV |
| Disney Cruise Line | 17.95× | Travel & Leisure |
| Mulan (1998 film) | 13.57× | Movies & TV |
| Pocahontas (1995 film) | 16.45× | Movies & TV |
| Jeff Bridges | 16.91× | Movies & TV |
| Zootopia | 10.98× | Movies & TV |
| SeaWorld Orlando | 26.14× | Travel & Leisure |
| Disneyland Resort | 11.84× | Travel & Leisure |
| Maleficent (film) | 16.21× | Movies & TV |
| Tangled | 15.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Price Sensitivity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 13.2% |
| China | 5.5% |
See Walt Disney World audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
- Disneyland Paris (1,800,989)
Frequently asked questions
How many fans does Walt Disney World have in Germany?
Walt Disney World has an estimated audience of 3,831,555 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Walt Disney World fans?
73.3% of Walt Disney World fans are female, 26.7% are male, with an average age of 34.7 years.
Which brands do Walt Disney World fans like most?
Walt Disney World fans show strongest brand affinity for Disneyland (13.32×), Moana (2016 film) (25.24×), and Rapunzel (Disney) (17.91×) over the country average.
Where do Walt Disney World fans live in Germany?
Walt Disney World fans in Germany are most concentrated in Nordrhein-Westfalen (reach 951,298), Bayern (reach 690,711), and Baden-Württemberg (reach 607,466). These three regions account for the largest share of the active audience.
What other brands do Walt Disney World fans also like?
Beyond Walt Disney World itself, the audience over-indexes on Moana (2016 film) (25.24×), Rapunzel (Disney) (17.91×), The Wizarding World of Harry Potter (Universal Orlando Resort) (12.82×), and Ratatouille (film) (13.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Walt Disney World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.